oort is the first complete universal wireless Internet of Things BTLE iBeacon system

1. Comming Soon to

2. The Inspiration
As smart devices and apps have improved many facets of consumers’ lives for several years now, people are
now looking to use them to control their own environments. What if your phone could control your house or
business to protect your family or improve efficiency? oort’s goal is to empower consumers to build their
own Internet of Things connected worlds.
oort is the first complete universal wireless Internet of Things BTLE iBeacon system

3. The Technology
To enable devices to communicate, oort utilizes Bluetooth low energy (BTLE) and iBeacon. BTLE is poised to
become the platform-of-choice of the Internet of Things (IoT) due to its low energy footprint, cross-platform
accessibility and widespread use in devices that consumers already own. iBeacon, an indoor positioning
and notification technology created by Apple, is currently experiencing rapid adoption. With all iOS 7+ and
Android 4.3+ devices supporting the technologies, it is interoperable with the vast majority of new smart
devices on the market.
The oort experience

4. The Possibilities
You can…
• Manage all your beacons (from any manufacturer)
• Set any action you want (from data transmission to eFencing, micro-fencing or access control)
• Create reports on-the-fly (e.g. energy consumption management and measurement, air quality, presence control or traffic analysis)
• Improve interactions with access to data (from Bluetooth and WiFi-enabled devices)
• Use it anywhere (home, office, factory, hospital or school)
• Track and listen to your beacons anywhere (distributed through a cloud central management system)
• Build your own wireless smart home and/or business
• Create customized analytics reports
The possibilities are endless!
Smart sensors +hub + cloud = data

5. FAQ’s
How does it work?
• oort consists of a multi-radio WiFi/BTLE hub and different types of beacons, sen-
sors, switches and more that connect to cloud and mobile management applications.
What makes oort unique?
• It is a universal and flexible modular solution
• It can automatically integrate any BTLE device with iBeacon profiles
• It is a simple add-on to your smartphone
• The user can track their data in new ways and use it to generate reports and actions
• It is user experience-driven and applies cutting-edge usability and simplicity
• It is multifunctional – anyone can use it for their own purposes
• It is reasonably-priced and secure
What do you have so far?
• Working prototypes of the hub, beacons, power strip, light switch, thermometer and
air quality control sensor
• An alpha version of the real-time management system (cloud + mobile)

6. Radek Tadajewski, CEO
Radek started his first business at the age of 17 selling electronic components and com-
puter hardware. Since then he has become a success-addicted tech geek. He founded or
co-founded and scaled up a few successful companies like the biggest Polish investment
firm focused on trading gold, which broke a decades-long monopoly on the local market
within two years, and one of the leading interactive agencies which was ranked 7th in the
market 3 years after its set up. During his career, he successfully led 3 IPO’s of his compa-
nies. Recently, he served as the CEO of a VC fund investing in technology-related projects.
Currently, he is the captain of our oort team. He holds a MBA from the European University
Viadrina Frankfurt, and was one of the first Polish scholars at the Haniel Foundation. Out-
side of business, he is a business practice lecturer at the University of Wrocław.
Adam Handzlik, CTO
Adam has worked as an electronic embedded system architect and project manager for
over 20 years. He stubbornly claims that he was born with a soldering iron in his hands, but
he has no proof of that. At primary school, he created his first radio all by himself. In his
career, Adam was involved in many innovative projects, and even for the Army and Navy.
He managed team projects with EADS, Airbus, Thales and Fraunhofer Institute. He partici-
pated in designing HPEC solutions for radars and sonars. He worked for Microtech Inter-
national SA, AGILENT Technologies Poland and Techdesign. He took part in numerous R&D
projects, e.g. ESTERA which had been realized as part of the Clean Sky Joint Undertaking,
where he dealt with designing electronic devices for Active Flow Control in aviation. Adam
graduated from the Faculty of Electronics at the Wroclaw University of Technology. He also
studied business management at the J. F. Kennedy University in California and Wroclaw
University of Economics.
Maurycy Graszewicz, CB&DO
Specialist in branding and brand strategy. He lives in his imaginary world of experiences,
creating new identities, personalities and lifestyles for companies. CEO & founder of the
MorrisMarlowe branding agency. University teacher at the University of Wroclaw and SWPS
– University of Social Sciences and Humanities. He is a promoter of branding. Initiator and
co-creator of Image Communication – a field of study which allows students to acquire
competence in brand management, PR, advertising and design. Author of numerous pa-
pers on communication.
Leadership Team

7. Joanna Fołta, CSO
B2B commerce specialist. Inherited leadership and sales skills from her mother, whom she
used to watch during work as a child. She has many years of experience in sales process
optimisation and implementation of new tools supporting the business lead generation.
She graduated from the Wrocław University of Economics and completed a post-graduate
course of study in sales management at the Warsaw School of Economics.
Mateusz Zelek, Inventor of oort air quality sensor
Engineer and indoor air quality specialist. He claims to be a building doctor that can heal
any building by means of his magical tools. Works on a daily basis as a designer of air con-
ditioning systems in one of the design studios in Wrocław. He is the inventor of a device
measuring air parameters. Co-implementer of such projects as: Colgate-Palmolive and
Silver Tower Center in Wrocław, Poland. He graduated from the Faculty of Environmental
Engineering at the Wrocław University of Technology.
Szymon Janiak, CMO
Marketing strategy & public relations expert. Although he has initiated thousands of me-
dia publications, officially he has not admitted to the authorship of any of them because
he prefers to stay in the background. He has got a lot of experience in realizing marketing
projects for entities in the technology sector. Recently PR & Marketing Manager at Grupa
Trinity S.A. Public relations lecturer at the University of Wrocław.

8. Contact Us
3 Ways to Support oort
1. Post on Your Blog
We’re providing bloggers with all the resources they’ll need. Do you need more information? Or an interview?
Email us at hello@oort.in
2. Share via Social Media
We’d love for you to help us get the word out about our project. Please share any way you can.
3. Back Us Yourself!
If you’re not able to write about us, feel free to back us with a monetary contribution to our Kickstarter cam-
paign once launched and help with the advancement of the Internet of Things (and also swag!).
Media Contact
James Gerber, March Communications
oort@marchpr.com
+1 617 960 9875
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