Brand Activation Proffessional

1. M.SaimMalik
Education:
Qualification Year Institution
Master’s in Business
Administration
2013 National University of Computer and Emerging
Sciences (BCCI-FAST)
Bachelor’s in Business
Administration
2011 National University of Computer and Emerging
Sciences (BCCI-FAST)
Intermediate 2006 D.J Sindh Government College , Karachi
Matriculation 2003 The Karachi Academy
Elective Courses:
 Advertising, Sales Management, Brand Management, Retail Management
 Strategic Marketing, International Marketing, Services Marketing, Business Marketing
Work Experience:
Ryponse Private Limited – February 2015 till present (Karachi, Pakistan)
Assistant Manager – Brand Activation
Job Description:
 Planning and creating Marketing campaigns as per client’s brief and come up with the Big Idea
backed up by Strong Research and consumer insights
 Preparing detailed Execution Plan and Operational plan
 Ensuring execution as per the agreed parameter
 Working closely with the client servicing department to make the project more practicable
 Deployment and Itinerary planning for all the activities
 Vendor Management
 Development of POS Materials
 Sales Forecast and Sales Analysis
 On Site Activation Coordination
 Monitoring the success of the campaign as it runs, suggesting changes and improvements
Major Projects:
 Planned and Executed “Mother’s Day Activity” for L’Oreal Pakistan at Ocean Mall
 Planned and Executed a PR Activity “100th
year celebration” for Maybelline New York
 Planned and Executed “College & University activation” for Maybelline New York across
Pakistan
 Modern Trade activity for “NESTLE MilkPak Yogurt” across Pakistan
 “College & University activation” for Sufi Nuggets
 Float Activation for Gai Ghee and Banaspati named as “Food Truck”
 Stall Activity for Oolala Flavored Milk at Masala Family Festival
 Stall Activity for Gai Ghee and Banaspati at Halal Conference and Exhibition 2015, Faisalabad
Father’s Name:
Date of Birth:
Address:
Phone No:
E – Mail:
Fieldof Interest:
Objective:
Shahid Imam Malik
30 March,1987
Gulistan-e-Johar , Karachi
03452364461
saimalik@hotmail.com
Marketing, Brand Activation
Seeking a rewarding and challenging position as Marketing Professional in an organization where
growth is driven by performance, an organization that believes in continuous learning, innovation,
process improvement and contributing towards social responsibility

2. Pulsar Advertising and Communication FZ-LLC – June 2014 –December 2014 (Dubai, UAE)
Activation Executive
Job Description:
 Planning and creating Marketing campaigns based on Client’s brief with detailed Execution Plan,
Budget and Operational plan
 Preparing the Cost Comparatives and Project Costing
 Handle client’s queries and troubleshoot on the day of the activity
 Client Services
 Coordinating with Creative and Client Services to give marketing solutions to clients
 On Site Activation Coordination
 Vendor Management
 Close out all activities as required; Post-event evaluation, including data entry and analysis and
producing final reports for each activity
 Maintain digital and paper files systems
Major Projects:
 Planned and Executed an on ground as well as Social media campaign for Nutella named as
“Nutella my name campaign” for GCC region
 Planned and Executed an “Employer Branding Activity” for MARS Corporation at American
University of Sharjah
 Planned and Executed an activity for Masafi named as “Balance your life” at Al-Ain Wadi
Adventure park
 Modern Trade Activity for Al Ajban Chicken in Abu Dhabi – Lulu Wahada and Al Ain – Lulu
Kuwaitat and Al Ain Cooperative society
 Mall activity for Alcatel Idol Alpha Mobile in Dubai , Abu Dhabi and Al Ain
 Modern Trade activity for Al Mir Trading for Choco pie at Carrefour Retail Chain all across
Dubai
 Created a Digital application for Vaseline-Unilever Gulf
 Awareness campaign for the Furniture and Electronics Fair held at Al Ghurair Mall
 Free sampling activity for Hershey’s Ice Breakers at 22 EPPCO / ENOC petrol stations all across
UAE , Carrefour Deira City Center, Dubai and GEANT Battuta, Dubai
 Car Launch for Liberty Automobiles Co L.L.C for “The All New Escalade 2015” at Armani
Hotel , BurjKhalifa Dubai Mall
Genesis Group – May 2012 – May 2014 (Karachi, Pakistan)
BTL - Planning and Operations Executive
Job Description:
 Planning and presenting complete marketing plans for various clients
 Responsible for onsite activation
 Research/Survey for the brand persona, the target market and competition analysis
 Coordinating with Creative and Client Services to give marketing solutions to clients
 Project Costing and Sales forecasting
 Vendor Management
 Deployment plan for the activation including cities and number of estimated contacts Itinerary
Planning for all the activities
 Keep a daily tracking report for the campaign once it’s on ground
 Liaising with the client during execution phase for reporting and trouble shooting

3. Major Projects:
 Utility Store activity for Unilever themed as “Get. Set. Shop! – Phase 2”
 Rural Awareness Campaign for National Foods named as “Aasli tee Khalis – Phase 2”
 Product launch of “OLED TV” for LG Pakistan at Hyperstar Pakistan
 Consumer Engagement programs for Alladin Insect Killer
 Development of Ad campaign and POS materials for Alladin Insect Killer
 Mall Activation for Skimillac named as “Shape up Pakistan” for Millac Foods (Pvt) Ltd
 Utility Store activity for Unilever themed as “Get. Set. Shop! – Phase 1”
 Rural Awareness Campaign for National Foods named as “Aasli tee Khalis – Phase 1”
 Door to Door Selling activity for different Unilever HPC and Food products
 Modern Trade Activity for Delve Custard for Shan Foods
 Modern Trade Activity for VIM liquid for Unilever Pakistan
Fireball Events – November 2011 – April 2012 (Karachi, Pakistan)
Event Coordinator
Job Description:
 Planned and executed brand activation and event management activities for various clients
 Liaised with ground, brand and product teams to attain the KPIs of the activity
Major Projects:
 Barclays Corporate Retail Rising at Marriot Hotel
 20th
Toyota Dealers Conference at Pearl Continental Hotel
 Annual Conference for Pharm EVO Private Limited at Sheraton Karachi Hotel
Master’s in Business Administration:
 Completed Final year Thesis named as “Impact of below the Line Promotional Activities on
Consumer Buying Behavior”
 A comprehensive report on Brand Failure “New Coke” for the course of Strategic marketing
Bachelor’s in Business Administration:
 Completed BBA Final Year Thesis named as “The impact of labeling strategies on consumer
buying behavior”
 Prepared an advertisement on “Adamjee Life Insurance” in Advertising course
 Performed a BTL Activity named “Freeze In” for the brand “DUPAS” at The Forum
Skills and Interests:
 Command over MSOFFICE with complete know-how of making formal reports and
presentations
 Complete command over SPSS software
 Good communication and interpersonal skills
 Can speak Urdu and English fluently