Wikisourcing Sustainable Enterprises: CPSquare Field Trip

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Virtual Field Trip introducing CPSquare members to Wikisourcing Sustainable Enterprises

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  • While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
  • While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
  • Wikisourcing Sustainable Enterprises has provided significant learning about the diverse talent and network building required to make crowdsourcing initiatives work.
  • JA With that backdrop I want to turn to Victoria to lead the discussion about harnessing collective intelligence to create business value, and the people networks you need to build to be successful. VGA: So if we assume YOUR definitions O’Reilly’s and McAfee’s that What defines Web 2.0 Enterprise 2.0 is the extended reach they enable and ability to cost effectively assemble and tap the crowd – how do we know we have the best minds assembled. It is our premise that we need to reach beyond the obvious networks. How do you intentionally reach stakeholder networks to get the best roi?
  • Wikisourcing Sustainable Enterprises: CPSquare Field Trip

    1. 1. Wikisourcing Sustainable Enterprises Network Graph: Vincent Associates CPSquare Field Trip, January 19, 2010 Jenny Ambrozek & Victoria G. Axelrod With Karl Smerecnik
    2. 2. 1. WSE History 2. Goals 3. Why? 4. What we’ve Learned 5. Insights- Victoria Axelrod & Karl 6. Discussion 7. Take Aways Agenda
    3. 3. Themes + The participation & contribution challenge + Stakeholder Network Engagement + Delivering Value for All Contributors Technology enabling easy contribution + access to information
    4. 4. Wikisourcing Sustainable Enterprises 2008 Summer 2009
    5. 5. Sustainable Enterprise Network Inspiration Sustainable Enterprise Network Connecting practitioners and thought leaders via Ning ~ Ray Merrell
    6. 6. Open-Sustainability.org our Hosts
    7. 7. Content Contributions Sustainable Enterprise Profile Form
    8. 8. Stories as an Alternative Decreasing barriers to contribution
    9. 9. Profile a Thought Leader
    10. 10. Emergent Approach Insufficient + Incentives for Participation & Contribution + Intentional Stakeholder Network Development + Delivering Value for All Contributors Technology enabling easy contribution + access to information Sponsors & Promotional Partners +
    11. 11. Burning Questions?
    12. 12. Victoria G. Axelrod WSE Co- Convener Interest, Filters & Participation
    13. 13. Karl Smerecnik WSE Profile Contributor Design for Use DestinHaus LLC
    14. 14. Discussion – Your Insights Please
    15. 15. WSE Bottom Line 6 months 6 profiles 4 contributors 20 supporters Crowdsourcing Lessons
    16. 16. 1. Diverse Talent
    17. 17. Network Map courtesy of Vincent Associates NetView 2. Intentionally Build Stakeholder Networks
    18. 18. 3. Architect Participation & Contribution Attention Connection Participation Contribution Value Adapted from Ross Mayfield April 2006
    19. 19. Harnessing Collective Intelligence to Create Value ? 4. Technology a Success Factor
    20. 20. Invitation to Contribute Jenny Ambrozek jenny@ sageway .com @sagenet Victoria Axelrod Vaxelrod @ axelrodbecker .com @vaxelrod Sustainable Enterprise Network http:// sustainableenterprise . ning .com/ Wikisourcing Sustainable Enterprises http://open-sustainability.org/wiki/WSE Thank You

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