13. Rules
• Questions go clockwise
• On pounce, +15 if right, -5 if wrong.
• On direct, +10 if right; no negatives.
14. 1. A mid-sized Korean semiconductor firm named
DI Corp that makes products named “Monitoring
Burn-in Tester” and “Wafer Test Board” had
consistently lost money for four quarters in 2011-
12. In a few weeks around October 2012 however,
the firm, headed by Park Won-ho saw its share
price shoot up nearly three times its original
value, from 2,000 to 5,700 Korean won. Why?
16. Park-won Ho is the father of Park Jae-sang, or
PSY, the Korean rapper, whose single ‘Gangnam
Style’ went mega viral on the internet.
17. 2. X is an operating system for mobile devices
developed by Samsung Electronics. To foster
adoption of X, Samsung is reportedly considering
releasing the source code under an open-source
license, and expanding device support to include
even Smart TVs. All X-powered devices are branded
under the Wave name. ID X.
20. 3. This device is a variation of a
Wheatstone bridge, which
measures electrical resistance
and skin conductance. It is
formally known as the
Hubbard X, and is a part of the
concepts in Y.
Its use is regarded by the
scientific communities as
pseudoscience. Y considers it
"a religious artifact used to
measure the state of electrical
characteristics of the 'static
field' surrounding the body".
Identify X and Y.
23. 4. This product had to be renamed in 1964 (after its
introduction in 1963) as it clashed with the name of
K. Kamaraj, the then president of the Indian
National Congress. Today this product is the
country's most mass-distributed product
manufactured by a PSU. Give both names.
26. 5. "The Maha Kumbh provides a unique opportunity
to communicate this message to a large,
predominantly small-town and rural population,"
Sudhir Sitapati, general manager, skin cleansing, at
HUL (for the Lifebuoy soap brand), says. “In effect,
this simple, clutter-breaking idea will help us reach
out to a massive audience, at a fraction of the cost.
This ad gets a consumer's attention at the exact time
when hand washing is critical," How was this
advertisement carried out?
29. 6. This Indian hotel organisation is noted for
restoring ruins and turning them into heritage
hotels. It was started by a Delhi University post-
graduate in medieval Indian history and a former
French diplomat and naturalised Indian. They were
researching wall frescoes at Shekhavati for a book
when they encountered a 15th-century fort on the
Aravalli range in Rajasthan. They bought the fort
for Rs 7 lakh in 1986, restored it, and opened it in
1991 as a hotel. Which hotel company, named
after the fort they discovered?
34. Ventures started by husband-wife duos.
(Kaspersky Lab founded by Natalia Kaspersky and Eugene
Kaspersky;
Flickr was founded by Stewart Butterfield and then-wife Caterina
Fake;
Cisco Systems was founded by Leonard Bosack and Sandy Lerner;
Husband-wife team Keith Shepherd and Natalia Luckyanova
created Temple Run).
35. 8. X started in 2003 in the bedroom of a then-15-
year-old student from New York City. He intended X
to be a place to discuss Japanese comics. The
Guardian once summarized the X community as
"lunatic, juvenile... brilliant, ridiculous and
alarming.” Y was started on X. Y describes itself as
“We just happen to be a group of people on the internet
who need—just kind of an outlet to do as we wish, that we
wouldn't be able to do in regular society. ...That's more or
less the point of it. Do as you wish. ... There's a common
phrase: 'we are doing it for the lulz.’”
39. 1. During the late 90s, Tuvalu, a tiny nation of
islands halfway between Australia and Hawaii,
made headlines for a $50 million deal it made with
Jason Chapnik, a young entrepreneur from
Toronto. The deal would go on to increase Tuvalu’s
GDP by more than fifty percent and allow the
government to provide electricity on its outer
islands. What did the Tuvaluan government sell to
Chapnik?
45. 3. X originated due to difficulties importing Coca-
Cola syrup into Nazi Germany during WW II. Max
Keith, the then head of Coca-Cola Deutschland
decided to create a new product for the German
market, using only ingredients available in Germany.
The name was the result of a brainstorming session,
which started with Keith exhorting his team to "use
their imagination" (X in German). In India, X entered
the market as a substitute for the then-popular
Indian soft drink Gold Spot. Identify X.
48. 4. Apple’s introduction of what, made during the
iPhone 4 release?
“Text in books, web pages, and email is crisp at any
size. Images in movies and photos are stunning at
almost any angle. That’s because X’s pixel density is so
high, your eye is unable to distinguish individual pixels.
In a word, resolutionary. By developing pixels a mere 78
micrometres wide, Apple engineers were able to pack
four times the number of pixels into the same 3.5-inch
screen found on earlier iPhone models.”
51. 5. X is an extremely lightweight, but feature-rich
software. X has a Greek letter in its name which
denotes the SI prefix "micro-", as a reference to the
program's very small memory footprint. X is owned
by Y, which is a company founded in 2004 by
Ashwin Navin and Bram Cohen. Y is also the name
of the protocol that supports software such as X.
Identify X and Y.
54. 6. X was invented by Dr. Andy Hildebrand, a
research engineer employed in the oil industry. One
of his big breakthroughs was developing auto-
correlation, an algorithm that uses seismic waves to
create detailed maps that oil companies use to find
potential drill sites. The even bigger breakthrough
came when he tweaked auto-correlation to pitch-
correct music. ID X.
57. 7. It is a free online chat
website that allows
users to communicate
with strangers without
registering. The service
randomly pairs users in
one-on-one chat
sessions where they
chat anonymously
using the handles "You"
and "Stranger". The site
was created by 18-year-
old Leif K-Brooks, and
was launched in 2008.
What?
60. 8. “Can capitalism survive? No. I
do not think it can.” Thus opens
the prologue to his 1942 book,
Capitalism, Socialism and
Democracy.
He was among the first to lay
out a clear concept of
entrepreneurship. He identified
innovation as the critical
dimension of economic change.
The business and management
column of The Economist is
named after him. Who?
67. 3. Johnson’s Theorem is from a distant corner of
theoretical mathematics and has real or no
application in the real world except when used as a
gauge for one’s appetite at _______, Bangalore.
Samosapedia entry referencing which iconic
Bangalore establishment?
68. 4. This is the logo of X, a
company that used to operate
Y. X was forced to shut down
Y after events that took place
nearly two years ago. ID X &
Y.
69. 5. It is named after the westernized-name of its
Russian inventor, Léon ______, who patented the
device in 1928. The controlling section usually
consists of two metal antennas which sense the
position of the player's hands and control
oscillators for frequency with one hand, and
amplitude (volume) with the other, so it can be
played without being touched. This device was
popularized by artists such as The Beach Boys, Led
Zeppelin and The Rolling Stones. What?
70. 6. Started from 800-square-metre loft-style offices
in Soho, it is brilliantly effective at providing one
simple and universally compelling service: hooking
up members according to their profile pictures
and location. "Chat, flirt, socialise and have fun!"
It is being widely regarded as the next big social
network. It has a popular app called the
‘Facebook’ app. Identify.