When it comes to growing your insurance agency online, increasing revenue is directly correlated to increased visibility in Google Search. It's not a secret that Google plays favorite's with it's own tools, specifically YouTube and Google+. In this presentation we'll dive deep into how your agency can harness these tools easily and cost effectively to show up higher in Google Search and capture more leads.

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8. Marketing to the Unconnected Generation
• Ask for Referrals
• Network at Chamber Events
• Drop-ins
• Harass Family Members
• Sponsor Charity Events
• Yellow Pages
• Billboards
• Radio
• Newspaper
• Cold call

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14. Zero Moment of Truth
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16. The Connected Generation chooses you...
!
...on their own time
!
...based on their own research and
!
...their own value structure.

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18. What Social Media Should I
Use?

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28. } Specific
forms of
content
move
prospects
through
the various
stages of your
marketing
funnel

29. There
are
many
different
forms
of content
marketing

30. • Answered 100 Insurance Questions
– By video
– In two minutes of less
– Posted on YouTube
• Create a corresponding blog post
– Embed YouTube video
• Share on Twitter, Facebook, Google+, LinkedIN
• Use email newsletter to accelerate sharing

35. Total Traffic - TMG
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First
Organic
Result is a
Directory

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44. Good Video Content
• Answer Questions
• Interview Clients/Employees/COIs
• Discuss Relevant News
• Happy Birthday/Thank you
• Spotlight Charity
• Funny/Entertaining

45. YouTube Video Structure
45
Courtesy of www.JamesWedmore.com

46. Where Do Videos Go?
• YouTube
• Website/Blog Posts
• Thank You Pages
• Landing Pages
• Email
• Social Media (i.e LinkedIn, Google+. etc)
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49. including a video in an
introductory email increased
the click-through rate by
96%
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50. including video in an
introductory email reduced
the number of subscriber
opt-outs by
75%
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51. Quality?
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Create Branded Images

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Great Call-to-Action
Playlist Full of
Additional Resources

55. Google+ Rich SnippetsYouTube Rich Snippets

56. Tools, Resources & Equipment
• PicMonkey (Free)
• Canva (Free)
• iMovie/Screenflow/
Camtasia ($99)
• Lavaliere Mic ($19)
• Softbox Lighting
(Amazon $149)/Can
Lights (Home Depot
$60)
• Tripod ($49)
• Animoto ($197)/Fiverr
($5)

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Larger
Images
Capture
Attention

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Draw
Attention
to Your
Articles
with Proper
Formatting

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67. Google Authorship
Up to 47% increase in click-through rate

68. Better Headlines
• Who else wants [blank]?
• The Secret of [blank]?
• Here is a method that is helping [blank] to [blank]
• Little known ways to [blank]
• Get rid of [problem] once and for all

69. Better Headlines
• Here’s a quick way to [solve a problem]
• Now you can [something desirable] and [great
circumstance]
• [do something] like [world-class example]
• Build a [blank] you can be proud of
• What everyone ought to know about [blank]

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71. Questions?

72. I am Ryan Hanley
• President - Hanley Media Lab
– Digital Marketing Agency helping
you create content that converts.
– www.RyanHanley.com
!
• Director of Marketing,
– The Murray Group Insurance
Services, Inc
!
• Producer of Content Warfare TV