5. methodology
quick information....
•method was founded by high school
friends Eric Ryan and Adam Lowry
•born in 1999 based on Ryan and
Lowry’s quest for fresh snow
•privately held corporation, started
mainly on raised capital from friends
and family members - now one of the
hottest companies in the industry
6. methodology
people against dirty....
•are people against toxic chemicals
•people against polluting our land
•people against animal testing
•people who love the concept of home
•people who enjoy effective, safe, and
becoming socially responsible
7. methodology
safety...
•home is more than a box, it is our
second and third skin
•why spray your skin with harsh
toxic cleaners?
all method products are non-toxic,
and safe for use around children,
animals, and even you!
8. methodology
environmental responsibility...
method products are made from
100% biodegradable ingredients;
additionally the bottle is recyclable
as well
method products are never tested
on animals
9. methodology
design...
method prides itself as having the
most unique packagingg in the home
care industry.
most packaging is designed by
world renowned artist Karim Rashid
packaging is simple, and generally
has little copy to not confuse the
consumer
10. methodology
scent...
method products are unique as they
smell like nature - not chemicals!
when using method, you will never
smell bleach or chlorine, instead
you’ll smell cucumber, ylang-ylang,
green tea, eucalyptus, or lavender.
12. laundry expansion
hi, um versa, we need your help....
team versa was chosen by method to
explore the possibilities of a new,
unique laundry product that would fit
into its brand identity, as well as put
them ahead of any other home care
company in the world.
13. laundry expansion
mommy...look!!! the dryer sheet is magic!!!!!!
we present to you the “Magic Dryer
Sheet” also known as The Softener
Infused Disappearing Dryer Cloth.
A totally unique product that will
change the face of the laundry and the
home care industry!
what is so magic about this dryer
sheet???
- It simply disappears into thin air!!
14. laundry expansion
product 411
•sold in boxes of 50
•sold through existing chain of
distributers (push method)
•unique fragrances to correspond with
method laundry detergent
•fresh air
•water lilly
•sweet water
•naked
•all organic, biodegradable
ingredients
17. target country
why canada?
•free market economy
•rapid economic growth
•32.7 million population
•76% of population urbanized
•69% within 15-64 age group
•gdp of 1.165 trillion canadian
•exchange rate of .85 us per $1 cd
•low unemployment rate
18. target country
why canada?
•consumer expenditures growth
•personal income growth
•disposable income growth
•international trade important
•low taxes/tariffs
19. target country
projected sales
Market Share Year 1 Year 2
Worst Case 4% 6%
Best Case 10% 14%
Sales
Worst Case $1.19 Million $1.79 Million
Best Case $2.98 Million $3.58 Million
Profits
Worst Case $95,200 $142,200
Best Case $238,400 $286,400
