This document outlines the agenda and logistics for a webinar on direct mail and cross-media strategies. It provides information on housekeeping items like muting attendees' audio and using headphones. It then introduces the guest speaker and outlines the presentation topics, including the customer journey, creative elements like telling stories and creating urgency, and formats like postcards and dimensionals. Finally, it announces the question and answer period and next webinar.
2. ü Everyone is muted
üAudio test
üFor best results use a headphone connected to your computer
üCopy of presentation will be sent to all attendees
#DMcreative101
HOUSEKEEPING
3. #DMcreative101
QUESTION PERIOD AT END OF WEBINAR
Q&A
Please type your
question in the
questions panel.
Twitter hashtag:
#DMcreative101
or
20. dimensionals
EXTRAStand out. Be noticed. Get results.
he Dimensional Addressed Admail service combines the power of direct mail with the impact o
roduct sampling to drive new sales for your business.
21. N
ST
NW
H3Z
2Y7
SPRING
SALE
0000000
0000000
JOHN
JONES
MARKETING
DEPT
10-123
1/2
MAIN
ST
NW
MONTREAL
QC
H3Z
2Y7
0000000
0000000
JOHN JONES
MARKETING DEPT
10-123 1/2 MAIN ST NW
MONTREAL QC H3Z 2Y7
ACCÈS MOBILITÉ
942 RUE DU TERROIR
MONTRÉAL QC J7V 8P9
0000000
0000000
JOHN JONES
MARKETING DEPT
10-123 1/2 MAIN ST NW
MONTREAL QC H3Z 2Y7
MOD.R.N HOME FURNISHINGS
583 BANK ST
OTTAWA ON K1G 4T7
0000000
MOD.R.N HOME FURNISHINGS
0000000
JOHN JONESMARKETING DEPT
10-123 1/2 MAIN ST NW
MONTREAL QC H3Z 2Y7
DAISIES FOR EMMA
717 ROBIN STOTTAWA ON K1S 4L6
0000000
Customize in
three easy steps!
We know your time is valuable,
which is why we’ve made
Customized Postal Indicia as easy
as 1-2-3.
Download the Customized
Postal Indicia template at
canadapost.ca/indicia.
2 Design your indicia and send
it to customizedindicia@
canadapost.ca for approval.
3 Print indicia on your mail and
deposit it for delivery.
Customize in
three easy steps!
unique way to get your mail noticed
dy use postal indicia for your Addressed Admail™
and Lettermail™
why not take it to an exciting new level? Take advantage of the
omized Postal Indicia feature from Canada Post to get your mail
opened and read.
e your brand
ur own eye-catching indicia that will draw
to your company brand, products or services,
or logos.
r mail noticed right from the envelope
omized Postal Indicia to trigger interest, make
ada Post
omized Postal Indicia
Strengthen customer relationships
Add a personal touch with Customized Postal Indicia
to ensure that your mail is easily recognizable by your
customers, which can help build loyalty and keep your
brand top of mind.
Announce special events
0000000
ble in May 2013
indicia
CUSTOM
22. YOU HAVE 3 SECONDS
SIZE MATTERS
USE THE RIGHT FORMAT
FOR THE JOB
DM IS A PERSONAL CONNECTION
formats
48. “Greater
emotional processing
is facilitated by the
PHYSICAL MATERIAL
than the virtual.”
physical
THE IMPACT OF
Source: Millward Brown: Case Study Understanding Direct Mail with Neuroscience, 2009
58. #DMcreative101
Direct Mail & Cross Media Strategy
How to create a high-impact strategy that
drives results for your clients:
Wed, Jun 5, 2013
12:00 PM - 1:00 PM EDT
https://www2.gotomeeting.com/register/778876826
OUR NEXT WEBINAR