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Pricing

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rajeev roy

This document discusses various pricing strategies and concepts. It covers objectives like profit and sales volume. It discusses estimating demand, costs, and elasticity. It explains market skimming, penetration pricing, and discounts. It also outlines product line pricing, price bundling, differential pricing, advance selling, and yield management. It provides examples of pricing techniques used by companies and discusses how to increase prices while maintaining perceptions of fairness.

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PRICING
Pricing objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Estimating demand ,[object Object],[object Object],[object Object]
Elasticity of demand ,[object Object],[object Object],[object Object]
Costs ,[object Object],[object Object],[object Object]
Market skimming ,[object Object],[object Object],[object Object],[object Object]
Market penetration ,[object Object],[object Object],[object Object],[object Object]
Discounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product line pricing ,[object Object],[object Object],[object Object]
PLP principles ,[object Object],[object Object],[object Object]
Price Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differential pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Advance Selling ,[object Object],[object Object],[object Object]
Enabling technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of technology ,[object Object],[object Object],[object Object]
Yield Management ,[object Object],[object Object]
Conditions for yield management ,[object Object],[object Object],[object Object]
Restrictions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Acceptable practices ,[object Object],[object Object],[object Object],[object Object]
Unacceptable practices ,[object Object],[object Object],[object Object]
Some examples ,[object Object],[object Object],[object Object]
How to increase prices ,[object Object],[object Object],[object Object],[object Object]
Perceived Fairness ,[object Object],[object Object],[object Object],[object Object]

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