When the going gets tough – go digital
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MARCON 2009
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When the going gets tough – go digital
- 1. When the going gets tough – go digital! Dr. Irfan Ahmad Director Yahoo! Ad Sales Rep Middle East & Pakistan
- 2. 2 15,676 4,798 Rs.62.55 Rs. 79
- 3. 3 The best way to make it through a recession is sex, guns, booze, and gambling. Wallstrip.com
- 4. 4 Consumers are watching their wallets more closely and it will take more effort to dispossess them of their money. TRADITIONAL SOLUTION: Cut the advertising budget?
- 5. 5 When times are good what do you do to get consumers to spend? SOLUTION: Increase the advertising budget.
- 6. 6 When times are bad what is the first to get the axe? SOLUTION: Cut the advertising budget. Does this knee jerk reaction make sense?
- 7. 7 • How is the slowdown affecting my industry? • What is my position in the industry? • What financial resources do I have to weather the storm? SOLUTION: Cut non-core activities, manage cash flow and improve your position by out-investing competitors to gain market share.
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- 11. • Radio took 37 years to build an 11 audience of 50 million listeners • Television took about 15 years to reach 50 million viewers • The Web took just over three years to attract its first 50 million users Currently the internet has about 1.3 billion users worldwide
- 12. 12 • 8 million users in Pakistan in 2009 • 0.2 million users in Pakistan in 2000 a growing medium that is set to grow even bigger in the next few years
- 13. 13 Which sites do people go to from Pakistan? the fastest growing medium
- 14. 14 4.5 million users in Pakistan
- 15. More than 4.5 million users in Pakistan and over 500 million worldwide. Yahoo! has more users than any newspaper, magazine or website in Pakistan. Over 1 million users from Pakistan are more than 30 years old. More than 1 million females visit Yahoo! from Pakistan More than 3 million people aged under 30 visit Yahoo! from Pakistan 15
- 16. 16 ?? million users in Pakistan
- 17. 17 1.36 million users in Pakistan
- 18. 18 0.4 million users in Pakistan
- 19. 19 1.2 million users
- 20. 20 1.1 million users
- 21. 21 0.4 million users
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- 29. 29 How is the online marketplace affected by the recession? So far, Alhamdolillah, it is business as usual.
- 30. 30 October 6, 2014
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- 40. 40 Total online advertising in Pakistan in 2009 is expected to cross $3.5 million •New advertisers •Shift of budget away from TV and print • 2008 saw the growth of online advertising in Pakistan. The number of clients and agencies booking online campaigns has multiplied. • The number of clients and agencies wanting to place online campaigns has increased as well.
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- 49. 49 Yahoo! Reports Fourth Quarter and Full Year 2008 Financial Results - Jan 27 ‘09 Revenues were $7,209 million for 2008, a 3 percent increase compared to $6,969 million for 2007.
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- 51. 51 Dr. Irfan Ahmad Director Yahoo! Ad Sales Rep Middle East & Pakistan Building 3 # 106 Dubai Internet City P.O. Box 500015 Dubai Phone: 9714-3910960 Fax: 9714-3910963 Mobile: 97150-5522310 iahmad@yahoo-inc.com