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Economic Approach to Social Game Design

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Russell Ovans
Russell Ovans

Slides from a talk given at Virtual Goods World 2010 in London, England.

TechnologyEntertainment & HumorDesign
1 of 12
A Wholly-Owned Subsidiary of RealNetworks The Economy is the Game An Economic Approach to Social Game Design Russell Ovans
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Economic Approach ,[object Object],[object Object],[object Object],[object Object]
#1: Limited Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2: Rationality Hypothesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3: Decentralized Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual goods are social objects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual goods can be worthless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
At Backstage, we don't make games... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
...we build virtual economies. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros and Cons of Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]

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Economic Approach to Social Game Design

  • 1. A Wholly-Owned Subsidiary of RealNetworks The Economy is the Game An Economic Approach to Social Game Design Russell Ovans
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