5. Definition: Internet Forums Glossary: “Forum” Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject. Typically broad subjects are broken up into smaller conversations, known as threads, for each specific question or comment. Moran, Mike. Do it Wrong Quickly: How the Web Changes the Old Marketing Rules. 2008. Print.
6. From consumers’ perspectives … To discuss and generate new ideas on specific topics and to provide feedback along with integration of images, video and audio files To see if companies are making efforts to respond to comments and engaging them
7. From companies’ perspectives … A market research tool to gain new perspectives on a brand or issue and to identify consumers’ perceptions of a product or service To develop strategies for handling consumer concerns and illustrate company’s commitment to online stakeholders by being open to receiving feedback
10. Summary Strengths and weaknesses in all social media platforms Internet forums are not an old marketing tool Internet forums are a potential tool for effective marketing to reach and gather information from targeted audiences
