Internet forums and social media marketing

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Internet forums and social media marketing

  1. 1. Internet Forums and Social Media Marketing<br />
  2. 2. Modern Social Media<br />
  3. 3. Social Media Channels for …<br />
  4. 4. Internet Forums as a Social Media Marketing Tool<br />
  5. 5. Definition: Internet Forums<br />Glossary: “Forum”<br />Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject. Typically broad subjects are broken up into smaller conversations, known as threads, for each specific question or comment.<br />Moran, Mike. Do it Wrong Quickly: How the Web <br />Changes the Old Marketing Rules. 2008. Print.<br />
  6. 6. From consumers’ perspectives …<br />To discuss and generate new ideas on specific topics <br />and to provide feedback along with integration of <br />images, video and audio files<br />To see if companies are making efforts to respond to<br />comments and engaging them<br />
  7. 7. From companies’ perspectives …<br />A market research tool to gain new perspectives on<br />a brand or issue and to identify consumers’<br />perceptions of a product or service<br />To develop strategies for handling consumer concerns and<br />illustrate company’s commitment to online stakeholders<br />by being open to receiving feedback<br />
  8. 8. The Upside Down Internet Marketing Funnel – Internet Forums<br />
  9. 9. Forums vs. Modern Social Media<br />
  10. 10. Summary<br />Strengths and weaknesses in all social media platforms<br />Internet forums are not an old marketing tool<br />Internet forums are a potential tool for effective marketing to reach and gather information from targeted audiences<br />
  11. 11. THANK YOU!twitter.com/rosawyc<br />

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