Social Media for Small Business

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The Top 10 Strategies for Small Business - Where to Start with Social Media - what every small business should consider

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  • * It gives you a chance to build your relationships with your customers and prospects * It builds your credibility an expert in your field * Google LOVES blogs – so you can rank higher for keysearch terms in your industry * Done right it is GUARANTEED to bring more traffic and visitors to your site
  • 93% want company presence 85% want interaction 56% want stronger connection
  • Contribute Create Listen Engage
  • Must write Must be willing to share opinion Must be willing to spend time Must be willing to research Must be willing to be online
  • * It gives you a chance to build your relationships with your customers and prospects * It builds your credibility an expert in your field * Google LOVES blogs – so you can rank higher for keysearch terms in your industry * Done right it is GUARANTEED to bring more traffic and visitors to your site
  • Social Media for Small Business

    1. 5. 70,000,000 #29
    2. 6. 75,000,000 #11 +400%
    3. 7. 500,000,000 #2 +400%
    4. 8. 200,000,000,000 #3 per day
    5. 9. <ul><li>Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Customer Service </li></ul>
    6. 10. <ul><li>Content </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul>
    7. 11. Technology > Digital Citizens > Co-Creators…
    8. 12. How the Social Web Works
    9. 18. Keywords
    10. 24. <ul><ul><ul><li>Add Value </li></ul></ul></ul><ul><ul><ul><li>Share examples </li></ul></ul></ul><ul><ul><ul><li>Offer an Opinion </li></ul></ul></ul><ul><ul><ul><li>Write an Opinion </li></ul></ul></ul><ul><ul><ul><li>Give a Review </li></ul></ul></ul><ul><ul><ul><li>Ask a question </li></ul></ul></ul><ul><ul><ul><li>Be Authentic </li></ul></ul></ul>
    11. 26. <ul><li>Permission-based </li></ul>
    12. 27. <ul><li>Provides Value </li></ul><ul><li>Encourages Conversation </li></ul><ul><li>Search-Engine friendly </li></ul>
    13. 30. Short Blog Today! Medium Blog Due! Large Blog (if time)
    14. 34. WebsiteGrader.com
    15. 35. <ul><li>Benefits </li></ul><ul><li>Shared content </li></ul><ul><li>Peer network </li></ul><ul><li>Evangelist community </li></ul><ul><li>Involved customers </li></ul><ul><li>Automated processes </li></ul><ul><li>New audiences </li></ul><ul><li>Thought leadership </li></ul><ul><li>Aggregate & Filter content </li></ul><ul><li>Monitor brand real-time </li></ul><ul><li>Trusted source </li></ul>
    16. 36. Join an existing community or create a new one!!
    17. 37. Connection
    18. 38. 5 C’s of the Social Web Content - engages Community - involves Conversation - empowers Connection - builds Convergence - evolves
    19. 39. Thank You! www.SocialBizNow.com Social Media Portal for Small Biz www.SocialBiz World .com Social Media Conference, Oct 22

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