Mobile Virtual Community App for Generation Me Teens

•

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Shinyoung Park

What is Funji? What's the problem? Why Funji is the solution?

Business

FUNJI

+ + =
250M users
Mobile
Virtual
Community
IMVU(US)- $12M/yr
Cyworld(Korea)- $100M/yr App store
Tencent(China)- $340M/yr
$1B

The future is mobile for 200M Generation Me

ME! ME! ME!
• $200B/yr in discretionary spending
• Mobile phones in the U.S will surpass the popularity of desktops for Teens
• iPod users are younger than iPhone users (70%=13-24)
• There are more iPod than iPhone (100M>25M)

What
most of
teens
Bored!! tweet!

Restricted in real life
Lack of real life experience

BUT in virtual world...
They are free & better than anyone with more real
world experience.
ex) Can you txt faster then them?
Can you beat them with game scores?

Funji provides a mobile space for them to be a star

Self expression & Visit others &
achievements make friends

Talk about mobile
activities & content

4

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Mobile Virtual Community App for Generation Me Teens

1. FUNJI + + = 250M users Mobile Virtual Community IMVU(US)- $12M/yr Cyworld(Korea)- $100M/yr App store Tencent(China)- $340M/yr $1B

2. The future is mobile for 200M Generation Me ME! ME! ME! • $200B/yr in discretionary spending • Mobile phones in the U.S will surpass the popularity of desktops for Teens • iPod users are younger than iPhone users (70%=13-24) • There are more iPod than iPhone (100M>25M)

3. What most of teens Bored!! tweet! Restricted in real life Lack of real life experience BUT in virtual world... They are free & better than anyone with more real world experience. ex) Can you txt faster then them? Can you beat them with game scores?

4. Funji provides a mobile space for them to be a star Self expression & Visit others & achievements make friends Talk about mobile activities & content 4

Mobile Virtual Community App for Generation Me Teens

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