1. JUMIA AFRICA'S NO.1 ONLINE RETAILER
Mission
Jumia was founded in 2012 on the basis of a very strong belief: Internet can
improve people’s lives in Africa. Observing the challenges that people face
every day (poor infrastructures, bad traffic, limited choice, limited
information, expensive products and services just to name a few), we saw a
huge opportunity to leverage Internet and use it to connect people and
provide them with a solution to fulfill their daily needs. Therefore, we
embarked on the journey to build a company that has a very simple
mission: expand your horizons.
Giving access to new services to customers
Internet has the power to transform everyone’s life. This is all possible
because people connect to our platform to access services and products they
need, in an environment that we have designed for them, addressing their
needs and expectations on quality, choice, price, trust and convenience.
Enabling African companies to grow
Over 500,000 local African companies are making business on Jumia every
day. We are taking the entire economy online and enabling small, medium
and large African companies to find new customers and serve them in a new
way.
Creating sustainable impact for Africa
Internet also opens new horizons for African talents. We are creating new
jobs – directly and indirectly, new skills which did not exist before on the
continent. Internet allows us to empower a new generation to build their life
and make their countries better.