Presentation of India's fastest growing online real estate portal

1. HOUSING.COM
BY: Romit
Enrollment: 12411027
Branch:GPT 4th yr

2. IDEA
• Housing.com is a real estate search portal founded
in June 2012 by a group of 12 students from IIT
Bombay.
• Map based search which gives user an option to
search for their property with their physical location
being shown on maps
• Gives user an option to select nearby facilities,
clicking on it will show them on maps along with its
distance from that property

3. How it all started
• Rahul Yadav and Advitiya Sharma started searching
for a house in Mumbai to stay after graduating.
• limited amount of information were available on the
properties listed online
• Physical checking of the property and dealing with
the owners was also quite a hectic task
• Housing.co.in was this born in 2012 which was later
renamed to housing.com in 2013 to increase its
national and international

4. IMPLEMENTATION
• It was initially registered as Locon solutions pvt ltd
• After being launched for public, housing.com kept
adding new features improving user’s experience in
house searching
• housing.com bought .com(previously housing.co.in)
domain and all 3s customer care
number(333333333) on 26th September 2013 at a
total price of 1million $

5. • The business model involving taking
photographs of each listed property.
• Acquired Realty Business Intelligence.“Reality
Business Intelligence Pvt. Ltd
• Aim: providing uncluttered & intelligent
information on the Real Estate Sector, tracking
Real Estate trends and creating Collateral Risk
Management Tools through the use of
technology

6. FEATURES
• Map based search
Map based search which gives user an option to
search for their property with their physical
location being shown on maps.
It also gives user an option to select nearby
facilities, clicking on it will show them on maps
along with its distance from that property

7. Price heat map
• Price heat map is also an innovative feature
which uses google maps to show areas areas
having high demands

9. Child Friendliness Index (CFI)
• It is a map based feature which shows areas
which is more suitable for children
• Based on factors such as number of Schools,
proximity to Schools, parks and other factors
like recreation and peaceful environment.

11. Slice ViewTM
• Gives a perfect visualization by presenting a 3D
view of the apartment, section, floor or a
particular flat.
• Simplified house hunting by giving enriching
and interactive user experience and hassle free
service.

13. Online rental agreement service
• Allows users to create a rental agreement online
and get the physical copy delivered to their
homes
• The customers just have to fill in the
informations about the parties involved in the
deal , rent, property details etc.

14. IMPACT
• Hottest tech startups in India
• Reached 1 lakh unique visitor a day in just 18
months
• Competitors- magicbricks.com, 99acres.com,
commonfloor.com, Makaan.com,
indiaproperty.com and grabhouse.com.
• Recently received 4th round of funding of 100
million $ from Softbank capital

16. THANK YOU