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100%Open 2015
5 Steps to a Crowd Powered Business
Crowdnexus Talk by Roland Harwood
28 May 2015 1
100%Open 2015
We Are More Connected Than We Think…
28 May 2015 2
We are just one conversation
away from pretty much
anything and everything…
100%Open 201428 May 2015 3
© 100%Open 201528 May 2015 4
The Birthday Paradox
What are the chances that
two people in this room
share the same birthday?
100%Open 2015
3 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
© 100%Open 200928/05/2015 6
3 minute JV
“A new idea is nothing more
or less than the combination
of old elements.”
James Webb Young
100%Open 2015
1. Context is Queen
28 May 2015 7
“You don’t own your
reputation. It lives and
breathes in those that
interact with you.”
Ron Burt
© 100%Open 201228 May 2015 8
2. Identify Interesting Questions
“From what we get, we
can make a living; what
we give, however,
makes a life.”
Arthur Ashe
100%Open 2015
3. Launch & Learn
28 May 2015 9
“To do good, you
actually have to do
something.”
Yvon Chouinard, Patagonia
100%Open 2015
4. Concede Control Cautiously
28 May 2015 10
“Nearly every problem has
been solved by someone,
somewhere. The challenge
of the 21st century is to
find out what works
and scale it up.”
Bill Clinton
100%Open 2015
5. Dissolve the Boundaries
28 May 2015 11
"There are more smart
people outside your
company, than within it.
It’s the law of numbers.
Be adaptive.”
Reid Hoffman
100%Open 2015
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
100%Open 2015
100%Open Toolkit
28 May 2015 14
www.toolkit.100open.com
100%Open 2014
1. Context is queen
2.Identify interesting questions
3.Launch and learn
4.Concede control cautiously
5. Dissolve the boundaries
5 Steps to a Crowd Powered Business
28 May 2015 15
100%Open 2015
The Net Works
28 May 2015 16
© 100%Open 2015
Give > Get
1728/05/2015
“Connect on your
similarities, and benefit
from your differences.”
Valdis Krebs
100%Open 2014
Thank You
28 May 2015 18
Roland Harwood
Co-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UK
Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435
Email: roland@100Open.com
Web: www.100Open.com
Twitter: @rolandharwood @100Open

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5 Steps to a Crowd Powered Business - Crowdnexus Event

  • 1. 100%Open 2015 5 Steps to a Crowd Powered Business Crowdnexus Talk by Roland Harwood 28 May 2015 1
  • 2. 100%Open 2015 We Are More Connected Than We Think… 28 May 2015 2 We are just one conversation away from pretty much anything and everything…
  • 4. © 100%Open 201528 May 2015 4 The Birthday Paradox What are the chances that two people in this room share the same birthday?
  • 5. 100%Open 2015 3 Minute Joint Venture 1. Turn to somebody you don’t know. 2. Introduce yourselves to each other. 3. Find something you could do together. 4. Give your joint venture a name.
  • 6. © 100%Open 200928/05/2015 6 3 minute JV “A new idea is nothing more or less than the combination of old elements.” James Webb Young
  • 7. 100%Open 2015 1. Context is Queen 28 May 2015 7 “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt
  • 8. © 100%Open 201228 May 2015 8 2. Identify Interesting Questions “From what we get, we can make a living; what we give, however, makes a life.” Arthur Ashe
  • 9. 100%Open 2015 3. Launch & Learn 28 May 2015 9 “To do good, you actually have to do something.” Yvon Chouinard, Patagonia
  • 10. 100%Open 2015 4. Concede Control Cautiously 28 May 2015 10 “Nearly every problem has been solved by someone, somewhere. The challenge of the 21st century is to find out what works and scale it up.” Bill Clinton
  • 11. 100%Open 2015 5. Dissolve the Boundaries 28 May 2015 11 "There are more smart people outside your company, than within it. It’s the law of numbers. Be adaptive.” Reid Hoffman
  • 13. 1. Setting the innovation strategy – Vectors, Co-Lab Test 2. Finding unmet needs – Personas, Unmet Needs, Blueprint 3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd 4. Building prototypes – Prototyping Techniques, Prototype Evaluator 5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates 6. Making business models – Open Innovation Metrics, Business Model Canvas
  • 14. 100%Open 2015 100%Open Toolkit 28 May 2015 14 www.toolkit.100open.com
  • 15. 100%Open 2014 1. Context is queen 2.Identify interesting questions 3.Launch and learn 4.Concede control cautiously 5. Dissolve the boundaries 5 Steps to a Crowd Powered Business 28 May 2015 15
  • 16. 100%Open 2015 The Net Works 28 May 2015 16
  • 17. © 100%Open 2015 Give > Get 1728/05/2015 “Connect on your similarities, and benefit from your differences.” Valdis Krebs
  • 18. 100%Open 2014 Thank You 28 May 2015 18 Roland Harwood Co-Founder & Managing Partner 100%Open | Somerset House | London | WC2R 1LA | UK Phone: +44 (0)20 7759 1050 | +44 (0)7811 761 435 Email: roland@100Open.com Web: www.100Open.com Twitter: @rolandharwood @100Open

Editor's Notes

  1. In this interactive session we will explore how we are all just one conversation away from pretty much everything and anything, and share first hand accounts of what brands like LEGO, P&G and Oxfam are doing about it to harness new insight, ideas and innovation. What can science learn from open business – doesn’t mean open about everything to everyone, open is not the same as free, give to get, global scale impact, What can business learn from open science – citizen science, peer review publishing, reputation based incentives, people scale networks Roland – Long line of academics, Trained as a scientist, Peter Higgs, Got bored almost immediately 100%Open – Open innovation agency – LEGO, P&G, Orange, E.ON – strategy, workshops, crowds What can science learn from open business – doesn’t mean open about everything to everyone, open is not the same as free, give to get, global scale impact, What can business learn from open science – citizen science, peer review publishing, reputation based incentives, people scale networks
  2. ROLAND
  3. Roland Interesting to you – interesting to them
  4. 2. All of the problems have already been solved – too much reinvention of the wheel (pardon the pun). Art of innovation is being a good detective, more than being the best inventor.
  5. SEAN Now that the Co-op has lost the battle How much would you like me to say? This is repeating what they already know so I think the angle is emphasising what we think co-creation is in the context of this project and trust. Co-creation is about the bank allowing and encouraging a more active involvement from the customer to create a value rich experience, with mutual benefits for both. What are Williams & Glyn co-creating to build trust and what’s up for grabs? Is it just better service or is it fundamentally changing the banking model. Transferwise are stealing currency transfer ground by building trust through transparent and much cheaper fees.
  6. 2 degrees of separation Birthday paradox