With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
ROI positive User Acquisition for mobile gamesHanno Fichtner
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
User Acquisition Strategy for Mobile Apps/Games in Vietnam MarketGmarkcorp
The document outlines a user acquisition strategy for mobile apps in Vietnam. It discusses key marketing channels like Facebook, Google Adwords, and local ad networks. It also covers important metrics like clicks, installations, active users, and core users. Effective measurement tools are proposed to track installations and conversions from different channels. Finally, an effective model is presented that recommends quickly gaining downloads, sharpening targeting, running related campaigns, and focusing on key performance indicators in a step-by-step approach.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
This document discusses harnessing the power of dynamic retargeting for online booking sites in Japan. It notes that the Japanese online travel booking market is estimated to grow to 42% of the total travel market share in the next 5 years. It then discusses how Vizury's dynamic retargeting capabilities can help deliver ultra-relevant ads to users, strengthen brand awareness, and deliver discount deals to specific users in a cost-effective manner. Finally, it provides an example of how a user's purchasing process might work with dynamic retargeting and outlines Vizury's data feed, tag installation, and application processes.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
ROI positive User Acquisition for mobile gamesHanno Fichtner
This presentation outlines how mobile app/game developers can acquire new users on a profitable level.
First it gives an outline of how user acquisition has changed over the past two years.
Then it shows the process of buying traffic in a ROI positive way.
Lastly it summarizes the launch timeline to prepare for a successful app release.
User Acquisition Strategy for Mobile Apps/Games in Vietnam MarketGmarkcorp
The document outlines a user acquisition strategy for mobile apps in Vietnam. It discusses key marketing channels like Facebook, Google Adwords, and local ad networks. It also covers important metrics like clicks, installations, active users, and core users. Effective measurement tools are proposed to track installations and conversions from different channels. Finally, an effective model is presented that recommends quickly gaining downloads, sharpening targeting, running related campaigns, and focusing on key performance indicators in a step-by-step approach.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
This document provides information about Daisuke Maeda, the General Manager of the Mobile Division at Adways Inc. It includes his profile and work history at Adways. The rest of the document discusses Adways' app promotion strategies in Japan, including an overview of the company, their promotion approach, use of advertising networks and creative optimization techniques. It also analyzes app store algorithms and how to conduct effective burst campaigns.
Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)Yoshimura Taishi
This document discusses harnessing the power of dynamic retargeting for online booking sites in Japan. It notes that the Japanese online travel booking market is estimated to grow to 42% of the total travel market share in the next 5 years. It then discusses how Vizury's dynamic retargeting capabilities can help deliver ultra-relevant ads to users, strengthen brand awareness, and deliver discount deals to specific users in a cost-effective manner. Finally, it provides an example of how a user's purchasing process might work with dynamic retargeting and outlines Vizury's data feed, tag installation, and application processes.
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
This document discusses the importance of player-centered market research and analytics for game developers. It recommends gathering both qualitative and quantitative data from early concepts through launch in order to understand the target audience, validate assumptions about player segments, and identify opportunities and risks. Key steps include collecting feedback from panels, focus groups, and soft launches to analyze results; then using analytics from MVP releases and beyond to monitor funnel performance, identify the target market, and inform marketing strategy and asset creation prior to full launch. The main takeaway is the importance of building plans based on user data rather than demographics in order to find players and focus on what really engages them.
How to Trigger Repeat Behaviors and Increase User Engagement Branch
This document discusses engagement and how to trigger repeat behaviors on mobile apps. It provides examples of how companies can use customer data from mobile interactions to better understand purchasing habits and design loyalty programs. Specifically, it finds that orders from multiple devices generate more value, apps that create relevant engagement increase brand perception, and addressing lapses in app use can boost retention. The document emphasizes testing engagement strategies with data and aligning mobile touchpoints to customer goals.
Android app marketing and google play - what you need to know - FiksuAd6 Media
The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
The Science Behind Mobile Pricing and MonetizationBranch
Join Stanford faculty Lynda Smith and Dropbox's Monetization Expert Dexter Zhuang as they explain the science of monetization and how to structure an optimal pricing to maximize revenue. They'll focus on how brands can specifically win on mobile and lessons learned while implementing mobile monetization strategies.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
True view for mobile app promotion tuoigiun.comCuong Pham
Promote your mobile app with TrueView for Mobile App Promotion on YouTube. This format allows you to create engaging video ads to highlight your app's features and reach YouTube's large audience of over 2 billion daily mobile views. Users are twice as likely to purchase mobile apps after seeing ads on YouTube. The TrueView format provides install options so viewers can directly download your app from within the ad, driving high-quality installs in a seamless user experience. Companies like "Game of War" have successfully used TrueView to acquire large numbers of new, highly valuable customers for their mobile game.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
The document provides information on using analytics and personalized engagement campaigns to improve user retention strategies for apps. It discusses pairing real-time analytics with campaigns, segmenting and analyzing user funnels to understand drop-off points, comparing user cohorts to see what drives retention, and using lifecycle optimization to experiment with different engagements and automate user journeys through app stages. The goal is to maximize user retention, lifetime value, and overall business metrics.
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
This marketing plan summarizes the Tapzo app, which amalgamates other apps into a single platform. The summary outlines key requirements for marketing an app, including having low memory and data requirements. It also emphasizes the importance of a memorable name, correct categorization, and an attractive landing page. Additionally, the plan recognizes the importance of an app demo video and competitor analysis. It proposes strategies like sponsorship, celebrity promotions, and digital/social media marketing. The status of these strategies is reported as mostly successful so far.
How to Decrease Costly User Acquisition Costs The Uber WaySociable Labs
This document discusses how referral marketing can help lower costly user acquisition costs for online retailers. It provides examples of how Uber, Dropbox, and Airbnb successfully used referral programs to reduce their customer acquisition costs and increase user referrals. The key points are:
1. Referral marketing allows existing customers acquired through other channels to invite friends, which decreases spending on channels like paid ads.
2. Successful referral programs incentivize both referrers and referees and integrate sharing mechanisms into the core user experience.
3. Referral marketing should be a continuous marketing effort that amplifies other channels, not a one-time campaign. When implemented correctly, it can provide up to 40% of new users and
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Rajagiri National Business Quiz 2013 - Offline PrelimsRohit Nair
This document appears to be a quiz containing questions about various topics including companies, products, people, terms and concepts. It asks the reader to identify logos, images, brands and other information related to business, technology, sports, education and more. The questions are mixed together without any additional context or explanations provided.
This document contains 14 questions from the Tata Crucible quiz competition in Jamshedpur in 2009. The questions cover a range of topics including media companies, business leaders, sports brands, banking logos, product launches, famous companies, Bollywood actors, retailers, TV shows, CEOs and manufacturers.
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
This document discusses the importance of player-centered market research and analytics for game developers. It recommends gathering both qualitative and quantitative data from early concepts through launch in order to understand the target audience, validate assumptions about player segments, and identify opportunities and risks. Key steps include collecting feedback from panels, focus groups, and soft launches to analyze results; then using analytics from MVP releases and beyond to monitor funnel performance, identify the target market, and inform marketing strategy and asset creation prior to full launch. The main takeaway is the importance of building plans based on user data rather than demographics in order to find players and focus on what really engages them.
How to Trigger Repeat Behaviors and Increase User Engagement Branch
This document discusses engagement and how to trigger repeat behaviors on mobile apps. It provides examples of how companies can use customer data from mobile interactions to better understand purchasing habits and design loyalty programs. Specifically, it finds that orders from multiple devices generate more value, apps that create relevant engagement increase brand perception, and addressing lapses in app use can boost retention. The document emphasizes testing engagement strategies with data and aligning mobile touchpoints to customer goals.
Android app marketing and google play - what you need to know - FiksuAd6 Media
The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
The Science Behind Mobile Pricing and MonetizationBranch
Join Stanford faculty Lynda Smith and Dropbox's Monetization Expert Dexter Zhuang as they explain the science of monetization and how to structure an optimal pricing to maximize revenue. They'll focus on how brands can specifically win on mobile and lessons learned while implementing mobile monetization strategies.
Find more of the right users with Google ads: best practices for GamingDevGAMM Conference
The focus of the presentation is Google App Campaigns. You will learn about Google Automation and Machine Learning and how to effectively use this machine powers. We present some trends / benchmarks in the industry and how these impact and imply to your UA strategy, share best practices on campaigns’ optimization and creatives advices.
True view for mobile app promotion tuoigiun.comCuong Pham
Promote your mobile app with TrueView for Mobile App Promotion on YouTube. This format allows you to create engaging video ads to highlight your app's features and reach YouTube's large audience of over 2 billion daily mobile views. Users are twice as likely to purchase mobile apps after seeing ads on YouTube. The TrueView format provides install options so viewers can directly download your app from within the ad, driving high-quality installs in a seamless user experience. Companies like "Game of War" have successfully used TrueView to acquire large numbers of new, highly valuable customers for their mobile game.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
The document provides information on using analytics and personalized engagement campaigns to improve user retention strategies for apps. It discusses pairing real-time analytics with campaigns, segmenting and analyzing user funnels to understand drop-off points, comparing user cohorts to see what drives retention, and using lifecycle optimization to experiment with different engagements and automate user journeys through app stages. The goal is to maximize user retention, lifetime value, and overall business metrics.
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
This marketing plan summarizes the Tapzo app, which amalgamates other apps into a single platform. The summary outlines key requirements for marketing an app, including having low memory and data requirements. It also emphasizes the importance of a memorable name, correct categorization, and an attractive landing page. Additionally, the plan recognizes the importance of an app demo video and competitor analysis. It proposes strategies like sponsorship, celebrity promotions, and digital/social media marketing. The status of these strategies is reported as mostly successful so far.
How to Decrease Costly User Acquisition Costs The Uber WaySociable Labs
This document discusses how referral marketing can help lower costly user acquisition costs for online retailers. It provides examples of how Uber, Dropbox, and Airbnb successfully used referral programs to reduce their customer acquisition costs and increase user referrals. The key points are:
1. Referral marketing allows existing customers acquired through other channels to invite friends, which decreases spending on channels like paid ads.
2. Successful referral programs incentivize both referrers and referees and integrate sharing mechanisms into the core user experience.
3. Referral marketing should be a continuous marketing effort that amplifies other channels, not a one-time campaign. When implemented correctly, it can provide up to 40% of new users and
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Rajagiri National Business Quiz 2013 - Offline PrelimsRohit Nair
This document appears to be a quiz containing questions about various topics including companies, products, people, terms and concepts. It asks the reader to identify logos, images, brands and other information related to business, technology, sports, education and more. The questions are mixed together without any additional context or explanations provided.
This document contains 14 questions from the Tata Crucible quiz competition in Jamshedpur in 2009. The questions cover a range of topics including media companies, business leaders, sports brands, banking logos, product launches, famous companies, Bollywood actors, retailers, TV shows, CEOs and manufacturers.
This document contains questions from the Brand Equity 2009 conference in Mumbai. It includes 25 multiple choice preliminary questions about brands, companies, and current events, followed by the questions and answers. There are also 20 additional multiple choice "finals" questions on similar topics.
14 Must Haves for a Startup - A Lounge47 presentation by Rohit NairRohit Nair
The 14 Must Haves for a startup was presented by Rohit Nair, co-founder @QuizWorks, at the Lounge47 'Transform as you go' session in Bangalore on 5/4/2014.
In this presentation Rohit takes us through his entrepreneurial journey from his first startup in 2005 to the latest gamification vertical at QuizWorks today, the must remember points for any startup and how his companies have transformed on the go and reached the current scale.
This document contains a series of multiple choice questions related to business, technology, and current events. The questions cover topics like company slogans and founders, notable business people, product launches, and global initiatives.
FSI PotPourri Quiz Prelims with AnswersTauseef Warsi
This document provides the rules and questions for a quiz competition between faculty and students at IIM Ahmedabad. It consists of 15 multiple choice questions, 3 starred questions, and 1 super starred question that could be used in the event of a tie. Electronic devices were allowed but certain uses were prohibited. The questions covered topics like famous people, events, inventions, movies, and more. Spelling mistakes in answers would be tolerated.
This document contains a potpourri or assortment of trivia questions from MNNIT and LBSIM. It includes questions about IKEA expansion plans, tridents in mythology, the CE marking on European products, names for the Volkswagen Beetle around the world, the location of the Indy 500, the origins of Apple's address 1 Infinite Loop, the inventor of LCD displays, the artist Nek Chand, the tourist destination Surajkund in India, the Hanna-Barbara cartoon duo, whose motorcycle is pictured, gifts given to retired F1 driver Michael Schumacher, the founding of Id Software, Holii retail venture, the plot of War of the Worlds, the Indian version
The Brand Quiz - Chakravyuh, IIM - AhmedabadSumit Bhagat
Fredric John Baur invented and patented freeze-dried ice cream. He requested that his ashes be buried in a part of his invention. The second question describes how the "Just Do It" slogan was created for Nike after the founder was inspired by the last words of a man before a firing squad. The third question identifies the famous advertising campaign for De Beers diamonds as "A Diamond Is Forever".
The Cognizance Business Quiz - Prelims with Answers ( IIT Roorkee 2015)Sumit Bhagat
The document is a business quiz with multiple choice and fill-in-the-blank questions about business, technology, and current events. It provides context clues and details to identify companies, people, events, and other key terms. Some of the questions are marked as "star questions" which would be used to determine the winner in case of a tie.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
【EN】Demand Side Deck-Mobvista-2016Q4-1101Karlie Cheng
Mobvista is a global mobile advertising technology company that provides comprehensive solutions for advertisers, including access to over 2 billion mobile users across 12 offices worldwide. Their solutions include native advertising technology, precision user targeting, performance-based advertising across apps and games, anti-fraud protection, and search and social advertising to optimize ROI. Mobvista works with over 15,000 apps and has received industry recognition for its products and services.
Advertising is one of the two most popular monetization methods in mobile apps and games. Yet the field is filled with confusing terms, metrics and acronyms. This talk gives a brief introduction to the industry aimed at independent app/game developers and publishers.
Optimizing User Acquisition for a Portfolio - Eric Seufert - Casual Connect A...Eric Seufert
This document discusses the benefits of building an app portfolio rather than focusing on individual apps. It notes that as people download fewer apps, advertising costs are rising, so cross-promoting within a portfolio of apps can help reduce acquisition costs. Building a portfolio also smooths out revenue across game lifecycles and protects against market sentiment shifts. The document recommends releasing multiple games and taking a strategic approach to cross-promotion, such as using optimized ad serving based on player data and creating a rich content ad portal to improve ad quality and engagement.
The App Marketing Company provides mobile app marketing services to help game developers increase engagement, daily active users, and ranking visibility through user acquisition and retention campaigns. They offer incentives campaigns on networks like Line and AppDriver to boost new user installs and rankings for new games. For quality users and retention, they suggest non-incentive campaigns using BlackBerry Messenger, which has over 50 million active users in Indonesia. They also assist with community development by creating and promoting game channels on BlackBerry Messenger. Their services help optimize smartphone marketing and provide analytics tools to track metrics like DAU, MAU, and in-app purchases.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
This document examines the differences between ads-supported and paid Android apps. It finds that ads-supported apps use significantly more CPU, memory, network usage, and power than paid apps. For some users, the data and battery costs of ads-supported apps may exceed the price of a paid app within a short period of time. However, users prefer free apps despite rating paid apps more highly. Developers also prefer offering both free and paid versions to maximize their audience. Ads-supported apps are updated and released more frequently than paid apps.
This document examines the differences between ads-supported and paid Android apps. It finds that ads-supported apps use significantly more CPU, memory, network usage, and power than paid apps. For some users, the data and battery costs of ads-supported apps may exceed the price of a paid app within a short period of time. However, users prefer free apps despite rating paid apps more highly. Developers also prefer offering both free and paid versions to maximize their audience. Ads-supported apps are updated and released more frequently than paid apps.
This document discusses developing and monetizing Android apps. It covers the development process from idea to coding to distribution and monetization. Key points include choosing an app with long session times, frequent use, and high ratings to maximize monetization through ads, in-app purchases, or subscriptions. Effective distribution and monitoring are also important to achieve a reasonable revenue of $1-2 per user through various advertising networks.
Traditional web analytics is now jumping into Gaming platforms: Web Apps, HTML5, IOS, Android, Facebook games. Learn how to measure and collect user engagement data form your games applications, discover which KPIs may be relevant for your business, track your e-commerce transactions and learn how to track your online campaigns.
The document provides statistics and insights about mobile app usage, gaming apps, and mobile app monetization. Some key points:
- Gaming apps account for over 50% of total app usage, with messaging apps making up 22%
- Popular gaming apps like Clash of Clans generated $51 million in 2012 and $892 million in 2013, with 30 million active users generating $80 million in monthly revenue
- 10% of gaming app users account for 50% of in-app purchases, which range from $3-6
- Game developers need to hold players engaged for at least 2 months before they can start profiting due to costs of user acquisition being higher than average revenue per user initially
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
This is a product presentation on how "Touch" system works. "Touch" is a non-intrusive in app advertisements that engages users to participate in an advertisement in unique ways and then receive random rewards from app producers. "Touch" benefit app producers by increasing revenue from ads and monetization of 95% of it's non paying users.
This document discusses how to effectively market mobile apps on Facebook and Twitter. It provides details on Facebook and Twitter's mobile app promotion capabilities, including their large user bases, granular targeting options, and ability to drive high volumes of quality users. The document also presents a case study of an action simulation game that was able to achieve a low cost per install and loyal user, as well as over 60% return on ad spend, through strategic use of Facebook targeting, lookalike audiences, and optimization. Finally, it outlines how Fiksu, as a mobile app marketing platform, can help clients make the most of Facebook and Twitter promotions through expertise, tools, and real-time optimization.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Advanced approach to Google Universal App campaigns.GameCamp
How to use Google Universal App campaigns for gaming users acquisition? What are tips and tricks that help you manage campaigns effectively? How to structure activities for different game genres?
The document discusses the differences between metrics and KPIs, with metrics measuring values and KPIs specifically measuring performance toward objectives. It emphasizes the importance of specificity when defining metrics to allow for benchmarking, measuring growth, setting goals, and testing user experience. The document provides examples of common mobile app metrics like acquisitions, engagement, and conversions, and recommends creating KPI goals charts with target metrics and dates to present benchmarks.
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
Lighthouse LLC has launched a new game and is outlining their product development process. They will identify the problem and solution spaces, find product-market fit and metrics for success. Personas will be created and features prioritized using a Kano model. Key performance indicators like retention, daily active users and lifetime value will be tracked. The UX design and customer relationship management strategies using in-app messages are described. The goal is to develop the most loved product by moving fast, showing curiosity and always being kind.
This document discusses pricing strategies for iOS applications. It notes that 40-45% of iOS revenues come from in-app purchases, with subscriptions and ads being other monetization models. The document provides download estimates needed for top rankings and outlines various monetization models including in-app purchases, subscriptions, ads, location-based offerings, and social media integration. It also discusses Apple's subscription policies and considerations around other payment integrations and mobile platforms.
Similar to Beginner's guide to user acquisition for mobile apps and games (20)
Rajagiri National Business Quiz 2013 - Grand Finale QuestionsRohit Nair
Questions from the Televised round of the Rajagiri National Business Quiz 2013 hosted by Rohit Nair from QuizWorks (aired on CNN IBN)
The finalists TCS , Oracle , SIMC-Pune and Christ University -Bangalore battled it out in 3 rounds , vying for the top prizes of Rs 100,000 , Rs 50,000 , Rs 30,000 and Rs 20,000 each for the Top 4 positions.
Oracle won the quiz on the last question followed by TCS
Rajagiri National Business Quiz 2013 - Corporate FinalsRohit Nair
Questions from the Corporate Finals of Rajagiri National Business Quiz 2013 hosted by Quizmaster Rohit Nair from QuizWorks
The corporate finalists on stage were:
i) TCS
ii) The Manipal Group
iii) Oracle
iv) Chennai Silks
v) Genpact
vi) Indian Bank
vii) TCS-2
viii) ICICI Bank
Past, Present & the Future of Quizzing.in ...
QuizWorks has now acquired Quizzing.in completely and is now an Online Brand of the Offline Quiz Services company.
Techfest National Students Open Quiz 2012 PrelimsRohit Nair
The document is a quiz with questions about various states and territories of India. It includes 35 multiple choice questions about the states' geography, history, culture, famous people and landmarks. The questions cover all 28 states and 7 union territories of India.
Rajagiri National Business Quiz 2011 PrelimsRohit Nair
Prelims of the Rajagiri National Quiz 2011 hosted by Rohit Nair of QuizWorks.
Winners: TCS, Chennai - JK +Sreekant
Runners Up: Symbiosis Law School, Pune - Sachin + Ravi
Techfest National Open Quiz Pune PrelimsRohit Nair
Pune was founded in 1885 by the Deccan Education Society and was named after the then Governor of Bombay, who donated for its setup. Two alumni who later became Prime Minister of India were VP Singh and PV Narasimha Rao.
The document discusses the results of the First Online IT Quiz by Quizzing.in. It thanks all participants for their overwhelming response. It announces that instead of just awarding the top 2 participants, the top 5 participants will now receive prizes from Digit and NoMoreQueue. Additionally, 50 lucky winners will receive movie discount coupons from NoMoreQueue.com. The top 5 participants of the quiz are then listed.
This document contains 25 multiple choice questions testing knowledge about logos, brands, people, places, and objects. It quizzes the test taker on identifying artists, companies, athletes, landmarks, currencies, and connections between various images provided as clues. The questions cover a wide range of topics requiring visual recognition and background knowledge to determine the answers.
The document discusses various topics related to business, brands, and companies. It provides context clues and questions about each topic that require identifying specific brands, companies, inventions, or people being referred to based on the details and context clues provided in each paragraph.
The document discusses various topics related to business and trivia questions. It provides context and details for multiple choice questions about companies, products, inventions and their origins. For example, it discusses that Gmail was originally known as Caribou, a reference to a Dilbert comic, and was launched by Google in 2004. It also provides information about the inventor of the karaoke machine and the company Cipla.
The Indian Coffee House in Connaught Place, Delhi was once a favorite haunt of politicians and artists but has struggled financially with unpaid rents for years. It summarizes the key details about a historic Delhi establishment that is facing financial difficulties.
Bangalore Prelims of the K! Biz Quiz conducted by CEG, Chennai.
Won by Christ University- Abhinav and Anirudh and followed by Varun Balan and Balram
More details here: http://quizzing.in
NTPC Electron Quiz 2009- Prelims- HyderabadRohit Nair
Operation Polo in 1948 led to the integration of the princely state of Hyderabad into the Indian Union. It resulted in the liberation of Hyderabad from Nizam rule. The document discusses various other topics like movies, cricket records, organizations and their founders, geographical places, brands and their origins, famous people and events. It provides answers to 30 questions through brief explanations, descriptions and identifications.
This document discusses various terms and organizations across different domains. It asks questions about the origins of words like "spam" and popular Latin phrases. It also asks about institutions like the Pasteur Institute, business leaders like the financier of the film "Mughal-e-Azam", and engineering structures. Companies mentioned include Wipro, Philips, and Crayons Ltd.
(1) The document provides the rules for a business quiz prelims with 20 multiple choice questions. It notes there are no negative markings and partial points will be awarded for two-part questions. Starred questions from 13-20 will be used as tie-breakers.
(2) The questions cover a range of topics testing business knowledge, including company logos/founders, marketing campaigns, products, and economic/investment concepts.
(3) Sample questions identify Dell laptop designers, the oldest toy store in Delhi, founders of DHL, Warren Buffett's investment influences, Google doodle contests, and more.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
12. Three Parts of User Acquisition
• Install Volume
• Conversion Rate %
• User Quality
13. Jargons explained
1) Conversion Rate (CR)(X axis): Clicks/Installs
2) User Quality(Y axis): User Quality scores are calculated by
analyzing the number of sessions, in-app events, purchases
and retention
3) Volume(Bubble size): New users’ volume
16. Search
Search here means mobile web search and not appstore search.
Pros
• Best Quality of users (as they are looking for a game)
Cons
• Low Quantity
• Low Conversion Rates
Comments:
• Use Adsense for Mobile to advertise on Google Search
(Highly untapped. Low volume but great Quality users)
• User CPC campaigns
17. Search (Appstore search)
Pros
• High Conversion Rates
• High Quality of users
Comments
• Dependent on Download volume (+velocity) + Ratings :
nothing else!
• Appstore SEO like web search depends heavily on
download traffic as much as hygiene
Must use: appcod.es , straply.com, searchman to compare
and name apps and keywords
20. Ad Networks
Pros
• Deliver strong volume
Cons
• Conversion rates lower
• Quality of users lower
Comments:
• Best suited for Mass market apps and Games
• Always use CPI against CPC
26. LTV Optimizers
LTV Optimizers help you to get the best return out of multiple ad networks by
splitting total spend and analyzing the returns.
LTV-Optimizers are easy to use and just need an SDK installed into your app
27. What apps should try
CPC (Cost per Click)
Facebook
MoPub
Mmedia
Admob
32. Incentivized Traffic
Pros
• Highest Conversion rates
Cons
• Conversion rates lower
• Quality of users lower
Comments:
Best suited for Mass market apps and Games
33.
34. Incentivized + Non Incentivized
Due to the Low quality of users acquired from
Incentivized , these companies are now moving
to Non Incentivized user acquisition (like any
other ad network)
NativeX and Tapjoy now function as normal ad
networks + provide acquisition depending upon
the level of activity in the app
42. Final Comments
1) User acquisition is not a science, it’s an art
2) User acquisition cannot be mastered with a
single campaign, this is an iterative process till
you figure what works best for YOUR app
3) App discovery platforms are expensive but a
great start to any app launch
4) Talk to agents of different networks to get
the best deal and figure what will work for
YOU