More Related Content Similar to Fb Measurement (20) More from Rohit Kuttappan (6) Fb Measurement12. Allow you to add custom variables to support themAny Analytics Provider 17. Shorten URLs to measure clicks and to keep campaigns IDs easily intactDrivers Landing Page Conversion Measuring Campaigns 20. No other traffic source can be measured on how many likes it drove.Drivers Landing Page Conversion Measuring Campaigns 22. Facebook reports on organic shares in Facebook if you tag your website with their JavaScript.Drivers Landing Page Conversion Measuring Campaigns 35. 68% experienced negative growth in unique visits from 2009 – 2010[1] [1] Unique visits were monitored between Nov 2009 – Nov 2010 36. FACEBOOK FANS SITE VISITORS (MO.) 19,800,000 1,800,000 22,700,000 270,000 16,900,000 290,000 8,000,000 325,000 37. 8% THE US ADOPTION OF SOCIAL Twitter Social Networks 52% 4% Location Facebook 51% 40. Visit Everyday 76% 50% FANS ARE HARDCORE FACEBOOK USERS Friend Network 310 130 Links Clicked Fans Avg. User 5.3 1 41. Existing customers 84% FANS ARE CUSTOMERS LOOKING FOR DEALS, NEWS & COMMUNITY Want exclusive offers & benefits 83% Buy more after becoming a fan 36% 58. .05% Avg. CTR of ads to non-fans .35% Avg. CTR of ads to fans Cold targeting vs. fan targeting Editor's Notes http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/