RIO - The 'Round It Off" Charity Widget!


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The RIO Widget is an idea to create an easy plug and play 'Round It Off' Charity widget on e-commerce websites.

The concept of RIO is to trigger Micro Charity on websites on which people are making payments, and make them support charity while simply 'rounding off' their bills!

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RIO - The 'Round It Off" Charity Widget!

  1. 1. RIO – The ‘Round it off’ Charity Widget Concept discussion
  2. 2. CONCEPT <ul><li>Create a ‘Round It Off Charity Widget’ (RIO) that allows consumers to ‘Round Off’ their online bills </li></ul><ul><li>Say you are paying Rs. 236.00 on an e-commerce site. The RIO widget will propose that you ‘round off’ your bill to Rs. 240.00. So, you pay Rs. 4.00 towards charity. </li></ul><ul><li>The RIO widget embeds itself on all high volume commerce sites (travel, etc) and then routes the money to established charities. It’s the ‘E-Commercialization of Charity’. </li></ul>
  3. 3. THE NEED <ul><li>People like to GIVE, but don’t know: </li></ul><ul><ul><li>How to? </li></ul></ul><ul><ul><li>Whom to? </li></ul></ul><ul><ul><li>If the cause is genuine? </li></ul></ul><ul><li>Small, incidental sums are never a problem. Larger donations always make people ‘think’. The concept of RIO delivers large volumes of small sums. </li></ul><ul><li>E-Commerce sites (retail, travel etc) is the Funnel where online money is being collected today. Consumers on these sites understand and support Charity. Why not a plug and play solution that they can implement? </li></ul><ul><li>Charity has to go online and micro. The ‘efficiency’ of collecting charity is best via online and as part of a larger transaction. The brick and mortar model of collecting money is passé and non scalable. </li></ul>
  4. 4. A FEW MORE DETAILS <ul><li>RIO becomes a platform that allows charities to pitch their needs and services. They come online to the RIO site and register themselves. It allows smaller charities to instantly go ‘digital’. </li></ul><ul><li>E-commerce sites embed the widget as a ‘feel good’ service to their consumers, with a multiple charity-choice offering. </li></ul><ul><li>RIO becomes the gateway to Micro Charity. Registered consumers can come to the site and even customize how and where they would like to see their money go. </li></ul>
  6. 6. THE BUSINESS MODEL <ul><li>It’s Charity! </li></ul><ul><li>RIO keeps a small amount from the collected proceeds for admin expenses and routes the remaining sums back to the charities that have partnered with it. </li></ul><ul><li>Over a period of time, the site itself becomes an Online Charity destination with increased credibility and visibility. </li></ul><ul><li>The Business can later be funded by VCs as a digital NGO. </li></ul>
  7. 7. WHAT RIO WANTS <ul><li>Feedback, ideas, criticisms, about the concept. </li></ul><ul><li>Partners who could help develop the Widget. We assume this would be the Payment Gateway guys who already have payment widgets on many portals. Also, help from others involved in online payments. </li></ul><ul><li>Volunteers who could help launch this and become the founding team! </li></ul><ul><li>Partners on the e-commerce portal side who would be willing to experiment with the concept. </li></ul><ul><li>The Charity Community involvement. This is the best way to ‘E-Commercialize’ your business! </li></ul>
  8. 8. PEOPLE BEHIND RIO <ul><li>Alok Kejriwal – Internet Entrepreneur. </li></ul><ul><ul><li>This is his Google Search result </li></ul></ul><ul><li>Give2win – is a registered 80G Charitable Trust of Chhavi and Alok Kejriwal and will be the Corporation that will own and implement RIO. </li></ul><ul><li>Please write to Alok - [email_address] on your views, ideas and other feedback and suggestions that you may have! </li></ul>
  9. 9. RIO IS DEDICATED TO: <ul><li>My Gurus </li></ul><ul><ul><li>Sri Sri Ravishankar </li></ul></ul><ul><ul><li>Mahavtar Babaji </li></ul></ul><ul><ul><li>Who inspired me to think of this. </li></ul></ul>