Adwords & Landing Page Strategy

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Landing Page & Adwords Strategy

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Adwords & Landing Page Strategy

  1. 1. Landing Page & Adwords Snapshot Moving Forward Intelligently
  2. 2. Choosing a Home Page Design? By testing New landing pages and testing how clients respond to them using analytics.Landing PAGE Ideas, Below are the number 1,2 and 3 ranked private pages on google for dental tourism
  3. 3. Adwords Example Managing $88,000 in total spend
  4. 4. Further Crunching of These Numbers • I have managed this account for 6 months • Monthly Spend is $3200.00 Adwords only. • I have managed to increase active clients through advanced targeting and keyword strategies by 1400% in the previous 4 months. • What does this mean? • Active clients from adwords in a four month period went to 32 clients, average client value is $9000.00 Total Client value over 4 months = $288,000.00 • Total Adwords Spend equaled $12,800.00
  5. 5. Adwords & Landing Page Strategies Work Together • These results require testing and a good budget as the more numbers that are crunched over time lend a better control and breadth for statistical analyses. • As landing page numbers improve; Bounce rate, Pages Viewed, Time spent on site etc, the higher percentage of clients are captured and converted. These two strategies work in concert

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