This document outlines a 20-year marketing plan for Roche Deluta to work as a highly ethical custodian. The plan involves upholding integrity and God-given values in her work, focusing on her roles as a believer, wife, mother, sister and custodian. Her vision is to act as a custodian of tangible and intangible properties with diligence and responsibility. The daily plan aims to help her achieve her end goal of retiring at 58 as a compassionate grandmother and business consultant after a career focused on integrity.

1. 20 Year High Performance, Highly Personal
Marketing Plan for High-tegrity
Custodian Roche
Roche Deluta
January 13, 2012
http://www. slideshare.net/rochedeluta

2. High Performance, Highly Personal
Hyper-Road to the Grand Slam Finals
A. Daily Rounds
- Vision / Mission
- Roles
- Integrity
B. End in Mind
Custodian – High Integrity
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3. I align daily…..
VISION / MISSION
My purpose in life is to act a high-tegrity CUSTODIAN of
what hold my hands, properties- in tangible and intangible
forms. With God-given values in life, technical knowledge,
and ethical principles I earned. I acted upon with integrity,
diligently and full of responsibilities what bestowed to me
and be the resource model of discipline to my clientele.
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4. Winning means doing 5 roles
excellently daily
1. Believer of GOD
2. Passionate wife
3. Ignited mother
4. Provider sister
5. High-tegrity Custodian
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5. Believer of GOD…….
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6. Passionate wife…….
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7. Ignited mother…….
FOR MY CHILDREN
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8. Provider sister …….
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9. High Integrity Custodian…….
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Director’s Award & “Ang Galing Mo Award” 2009
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10. High-tegrity Custodian
Roche Deluta, ITDI
High (I) + Cost + Valium(Roche Mfg.) Diluted Juice , ITDI
Toad + yan-yan
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11. FREE FOR ALL
Margin Call
Directed by: J.C Chandor
The film is primarily a study in corporate sociopathy. The
two characters with the highest corporate rank were
portrayed as out and out sociopaths, interested in only
the firm's survival and power regardless of the impact on
the greater economy. Other characters portrayed
ambiguously moral individuals engaged in immoral work
in a culture of corruption.
http://en.wikipedia.org/wiki/Margin_Call#Analysis
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12. If it is not right do not do it;
if it is not true do not say it
Marcus Aurelius
Corporate individual shall practice the ethical principles in doing business:
Utilitarianism – cost-benefit analysis in a business where the basis for the
rightness of action is the consequences or effect on all persons affected.
Rights – the individual’ entitlement to something.
Justice and Fairness - treating equals equally and unequals unequally, and in
giving each person his due.
Virtue Ethics - dispositions, attitudes, habits that form the character of a person,
developing his or her highest potentials.
Care – two moral demands: (a) we should preserve and nurture those concrete
and valuable relationships we have with specific persons who have become part of
our lives and have formed us as we are, and (b) We should care for those with
whom we are concretely related by attending to their particular needs, values,
desires, well-being as seen from their own personal perspective, and by
responding to these needs, values, desires, well-being, especially of those who are
vulnerable and dependent on our care.
- Lessons from Ethics Class
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13. Integrity: The Courage to Meet the
Demands of Reality
Dr. Henry Cloud
Characters with Integrity:
Creates and maintain trust
Is able to see and face reality
Works in a way that brings results
Embraces negative realities and solve
Achieves transcends and meaning in life
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14. Integrity is a Good Marketing Ideas
Laura Wheeler
“Honesty and integrity are not just a moral
issue, they are good business”.
When you build a business, you build
goodwill as well to your customer. If you
fail to deliver it, then failure comes after
your business.
http://www.goodmarketingideas.com/guides/shoestring-marketing/integrity
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15. Integrity is a Good Marketing Idea
Laura Wheeler
“Customers expect integrity in all aspects of your
business”
Do what is due to your business. Pay all your
taxes for this is already paid by your customers.
Be licensed to operate legally and let customers
bring profit legally.
http://www.goodmarketingideas.com/guides/shoestring-marketing/integrity
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16. Integrity: The Courage to Meet the
Demands of Reality
A person with integrity has the–often rare-
ability to pull everything together, to make it all
happen no matter how challenging the
circumstances.
- Dr. Henry Cloud
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17. The 20 year journey is worth
every day of it……….
Here and Now End in Mind
38 years old (working) 58 years old (retiree)
Occupied Wife Traveler wife with husband
Busy mother Compassionate grandmother
Gov’t employee Manage own business
Custodian Consultant / benefactor
Worried everyday Free from worry
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18. Daily Monitoring to make sure…
Upgrade values, knowledge & wisdom
Date and Time check
Watch what to eat
Monitor finances (income vs expenses = savings)
Log as daily habit
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19. The daily road to the finals is
vision-driven and good.
As a high-tegrity Custodian, I value my clientele’s
properties – in tangible or intangible forms. My
clientele are my employer, colleagues & friends,
family, and my children.
To my employer, to act as property custodian
accordingly with the guiding principles of code and
ethics as an employee.
http://www. slideshare.net/rochedeluta

20. The daily road to the finals is
vision-driven and good.
To my colleagues & friends, to cherish all the
memories we have shared and yet never disclose
confidential properties.
To my family, to give full support in monetary,
intellectual, and spiritual to keep the love with each
other.
And to my children, to bring them in a world that
justice, righteousness, and peace prevails and to
make them God-fearing man to help build the nation.
http://www. slideshare.net/rochedeluta

21. 20 Year High Performance, Highly Personal
Marketing Plan for High-tegrity
Custodian Roche
Roche Deluta
January 13, 2012
http://www. slideshare.net/rochedeluta