1. Media Studies AS Film: ‘The Loser’ 4.) Who would be the audience for your media product?

2. During the process of designing and creating our film piece, we researched the type of individuals who we would class to be our target audience. Our target audience must have a sense of humour, enjoys watching comical productions and must also be able to relate what they see to their everyday life and surroundings. Male & Female College & University Students As our film is a comedy piece and includes young humour, we decided to make it for the following individuals: Multicultural Working Class

3. Due to our audience being of a younger generation, they would have a specific taste in entertainment, the first being: MUSIC At the beginning of our piece we have the song ‘Rock and Roll Singer’ by ACDC playing over the top of the picture. We used this as our target audience would be familiar with this type of music and so would be able to relate to the piece. Another category of music would be R&B – such as Kanye West and... They would also listen to indie music such as ‘The Arctic Monkeys’ Rock music ‘ACDC’

4. We got the idea for the majority of the humour in our film from the programme ‘The Inbetweeners’ http://www.youtube.com/watch?v=uvTgvEzpSzQ In this clip it shows similar humour that we use in our piece. For example, it shows the characters mocking one another over a girl – this is what the basis of our film is about, the boy liking the ‘pretty’ girl. Why does this relate to our target audience? . This is a popular TV show with the teenage age category and so they would be able to relate to the comedy in our piece. . It includes humour that they would be interested in and find amusing. Also, it shows the characters in the clip playing with a geeky, immature toy (the Frisbee) which is what the main character in our film would have an interest in due to being a ‘geek’. . The programme relates to everyday life, things that the teenage age category go through, and so allows them to understand the humour being brought across. Therefore this clip is an ideal example to use as to where we got the idea for our humour in our piece.

5. Since carrying out research, we have found that there are a number of existing films that follow the same storyline as our own. ‘Typical geeky boy wants to go out with the popular, pretty girl’ . SUPERBAD . LOSER . AMERICAN PIE . BACK TO THE FUTURE All these films are similar to ours as they carry the same storyline about the boy wanting the girl, and are all humorous. Also, they all appeal to the same aged audience as our own, therefore include the same selling points such as relative issues (sex, alcohol, humour), interesting storylines and appealing advertisements. Although ‘Back To The Future’ attracts an older audience too, it is about a fairly geeky boy who likes the much more attractive girl – like our own.

6. The next interest our target audience would have is: SHOPS Since there is a range of teenagers that could watch our production, it means that there is a range of shopping interests they would be familiar with. Shopping is a main interest for teenagers and so it was essential that we dressed our characters as teenagers of this time and day would dress and recognise. ‘Nerd’ shop The interests of our target audience is important as it allows us to understand what they would make them watch a certain film and why they would watch it.

7. In conclusion, we believe that we have successfully produced a film that meets every part of our target audience criteria. .The mixed gender and age relates to our film as ours too includes both male and female actors, and students at a college. .The language used is humorous - humour our audience will be able to relate to and find amusing. .Music playing over the top that a variety of students would enjoy and may already listen to. .Our film takes place mostly in a college, a place of work that our audience also attend.