Crafting the mobile experience
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Crafting the mobile experience

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This is the presentation I gave at DX3 Canada on Crafting the mobile experience. Sorry - no videos included.

This is the presentation I gave at DX3 Canada on Crafting the mobile experience. Sorry - no videos included.

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Crafting the mobile experience Crafting the mobile experience Presentation Transcript

  • CRAFTING THE MOBILE EXPERIENCE
  • @robwoodbridge do it
  • TRADITIONAL HYPE CYCLE
  • The MOBILE HYPE CYCLE current mobile experience being offered
  • 2,000,000 apps
  • We check this thing ! ! 150 41 times !per day apps
  • TIME IS MOBILE
  • we install 41 apps on average
  • but we use 6 apps regularly
  • USE IT AS OUR 60% 60% 1st SCREEN
  • WE USE IT EVERYWHERE
  • CHASING DOWNLOADS = CHASING DEATH
  • KEITH TEARE founder of mobile social network just.me ON GAINING 5000 USERS FOR HIS APP “It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”
  • CRAFTING THE MOBILE EXPERIENCE INTENT CONTEXT CONTENT ACTION DELIVER
  • CRAFTING THE MOBILE EXPERIENCE INTENT What should your customers be able to do? CONTEXT Where / when / how should they do it? CONTENT What should they see? ACTION What do YOU want them to do? DELIVER How should they do it?
  • New LOB EXTEND LOB Promotion or New prod uct Loyalty 1 2 3 4 5 Intent Context Content Action DELIVER eg. - gather information - to sell/purchase - reviews - feedback eg. - location - time of day - tone - importance - frame of mind eg. - timely - short vs long - sales? - promotion? - information? eg. - buy - click - sign up - redeem - call / directions eg. - app / mwww - SMS / email - notifications - geofence - podcasts? - video? - beacon?
  • WE USE IT EVERYWHERE
  • Think of a way you can start without building a thing
  • To see more about Twist, watch episode #452 on UNTETHER.tv
  • BLAKE SIRACH VP DESIGN WILLOW TREE APPS Based on UNTETHER.tv episode #447
  • JACQUELine THONG See more about UBIQI HEALTH on UNTETHER.tv episode #423
  • NAILING “THE REASON” OFFLOADS OVERLOAD
  • Mobile is a revenue channel
  • embed b2r video
  • Thank you! rob@UNTETHER.tv