Crafting the mobile experience

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If you've been tasked with creating your businesses mobile strategy or if you are a startup looking to understand how to build an effective mobile product the start of the answer is in this presentation. Part overview, part methodology, part case study and all mobile.

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Crafting the mobile experience

  1. 1. CRAFTING THE MOBILE EXPERIENCE
  2. 2. @robwoodbridge do it
  3. 3. MAY|BOSS|WEIL CONTINUUM
  4. 4. seeks day 3
  5. 5. seeks immortality
  6. 6. SEEKS THE next 4 hr concert
  7. 7. MAY|BOSS|WEIL CONTINUUM
  8. 8. TRADITIONAL HYPE CYCLE
  9. 9. current mobile experience being offered The MOBILE HYPE CYCLE 1-3 days
  10. 10. 2,000,000 apps
  11. 11. 41apps ! ! 150! times per day We check this thing
  12. 12. TIME IS MOBILE
  13. 13. we install on average 41apps
  14. 14. but we use regularly 6apps
  15. 15. USE IT AS OUR 1st SCREEN 60%60%
  16. 16. WE USE IT EVERYWHERE
  17. 17. CHASING DOWNLOADS = CHASING DEATH
  18. 18. ON GAINING 5000 USERS FOR HIS APP “It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.” KEITH TEAREfounder of mobile social network just.me
  19. 19. CRAFTING THE MOBILE EXPERIENCE INTENT CONTEXT ACTION DELIVERCONTENT
  20. 20. CRAFTING THE MOBILE EXPERIENCE INTENT What should your customers be able to do? CONTEXT CONTENT ACTION DELIVER Where / when / how should they do it? What should they see? What do YOU want them to do? How should they do it?
  21. 21. New product Promotion Loyalty 1 or 2 Intent 3 4 5 Context Content Action eg. -gather information -to sell/purchase -reviews -feedback eg. -location -time of day -tone -importance -frame of mind eg. -timely -short vs long -sales? -promotion? -information? eg. -buy -click -sign up -redeem -call / directions New LOB EXTEND LOB DELIVER eg. -app / mwww -SMS / email -notifications -geofence -podcasts? -video? -beacon?
  22. 22. WE USE IT EVERYWHERE
  23. 23. Think of a way you can start without building a thing
  24. 24. BLAKE SIRACHVP DESIGN WILLOW TREE APPS Based on UNTETHER.tv episode #447
  25. 25. KEVIN CHENGfounder of DON.NA personal assistant app 1. When the service is at a point that the value is obvious to the user 2. When the user relies enough on the service and that removing it would be painful 3. When the company’s roadmap of features is complete ON REVENUE Based on UNTETHER.tv episode #470: Putting context and Donna Moss in your pocket –with Donna co-founder Kevin Cheng
  26. 26. JACQUELine THONG See more about UBIQI HEALTH on UNTETHER.tv episode #423
  27. 27. NAILING “THE REASON” OFFLOADS OVERLOAD
  28. 28. Mobile is a revenue channel
  29. 29. Thank you! rob@UNTETHER.tv

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