Got 10 Minutes? Get 10 Million Reasons to be Real!

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Rob Snell

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What’s wrong with our store? We need to have a “conversation”

Web Sales Actual Lift 1997 2004 2010 $10 million

Steve Snell is a dog training supplies expert.

“ I have tried at least 50 or 60 new systems over the last 11 years…”

Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :

Tell folks what to buy w/ buyers’ guides

Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page

Express your opinions with product reviews

“ So cool it is now the only training collar I will use on my bird dogs and retrievers.”

Put a face with your name on your store !

Tell folks there’s no risk shopping with you

“ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”

Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!

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He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion. RIP, Thomas Cook. Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God. In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever. In this session, I am offering you the means to understand and please the eCommerce God. You don’t need offerings. You just need the right offers.

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1. $10,000,000 ROB SNELL robsnell.com Reasons to be Real

2. Kitchen table

3. Old school folks on WWW

6. Web Sales Before 1997 2004 2010

7. 2004

8. What’s wrong with our store? We need to have a “conversation”

9. dogs

10. hunting

11. One big change

12.

13. homepage

14. Web Sales Before 1997 2004 2010

15. Web Sales After 1997 2004 2010

16. Web Sales Actual Lift 1997 2004 2010 $10 million

17. $10,354,767.23 additional sales

18. Need to communicate 3 things:

19. Steve Snell is a dog training supplies expert.

20. This product is what you should buy.

21. Please buy it from us.

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23. 1

24. Steve Snell is a dog training supplies expert.

25. pic Establish authority .

26. Steve’s been doing this for a while

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28. pic

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36. Example

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38. gear

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40. PIC: Better in the field

41. PIC: Better in the field

42.

43. 2

44. This product is what you should buy.

45. Steve knows dog training gear

46.

47. “ I have tried at least 50 or 60 new systems over the last 11 years…”

48. Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :

49. Tell folks what to buy w/ buyers’ guides

50.

51. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page

52. Express your opinions with product reviews

53. Example Review

54. Endorse the products that you use

55. “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”

56. 3

57. Please buy it from us.

58. Be price competitive

59.

60. Put a face with your name on your store !

61.

62. People buy from people Be personal…

63. Tell folks why they should pick you!

64.

65. Tell folks there’s no risk shopping with you

66.

67. Get answers to your questions, fast

68.

69. “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”

70.

71. Web Sales Actual Lift 1997 2004 2010 $10 million

72. Find your Steve

73. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!

74.

75. get on my list: [email_address]

76. more info / free stuff: RobSnell.com

Editor's Notes

The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
The trend in retail in the United States over the past 20 years is for these huge companies, these big box &quot;category killer&quot; stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.

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