On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
What are Professionals Doing on LinkedIn? Managing their professional identity Building business relationships Sharing advice and finding answers Researching people and companies
Marketing your brand in a professionalcontext Reputation Relevance Relationships 7
LinkedIn’s Unparalleled Targeting Capabilities 1. Profession 2. Gender 3. Title 4. Seniority 5. Age 6. Industry 7. Connection Size 8. Company Type 9. Company Size 10. Company Name 11. Geography 12. Group Targeting 13. Education 14. Language 15. Influence
Reach your audience through prominently placed, high impact ad units across LinkedIn
LinkedIn Contextual TargetingAbility to target users who are part of specific groups.
LinkedIn Shareable Content Ads • New product launch• Multiple tabs to share content • Showcase multiple products• Include videos, tweets, blogs • Leverage existing pre-roll assets or• White paper downloads video channel•• Targetable to all audiences Showcase webcasts•• Shareable feeds for contextual Pull in news relevance
LinkedIn Expandable Video Content AdsNew optional format for video feeds Standard Content Ad The benefits of Content Ads with expandable player: Expandable Video • Highlight video content Content Ad • Provide more information about the videos • More engagement options
LinkedIn Partner Messages Hand delivered message to •member’s LinkedIn inbox with Very targeted audience high visibility within inbox •• Specific title targeting inbox High visibility within •• Keyword targeting message Maximum of one per member each 60 days • Company targeting • Only relevant messages allowed • Hard to reach audience • Precise targeting options • Innate credibility as a partner
LinkedIn Partner Message Optional Modules
LinkedIn Company PagesA recommendation engine with professional context. Highlight your company’s products and services Drive member recommendations. Enriched media targetable to multiple audience sets Generate awareness through ongoing viral updates
Attract youraudience• Content Ad• Social Ads• InMail
Participate in the conversation • Polls • Group • Company status updates This is where you will type your poll question?Question du sondage? Réponse test 1 Réponse test 2 This is test answer one Réponse test 3 This is test answer two Réponse test 4 This is test answer three Réponse test 5 This is test answer four This is test answer five
Connect with Professional Communities Find professionals interested in related business solutions Facilitate conversation and encourage interaction Showcase your brand, your products, and the expertise of your people