Media kit 2012
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Media kit 2012 Presentation Transcript

  • 1. Leverage social media to market your brand Media Kit
  • 2. Réal MahadeoMarketing Solution, CanadaLinkedIn | Internet | Toronto AreaConnections: 500+ | Linkedinlabs.com 2
  • 3. Our Mission.Connect the world’s professionals to makethem more productive and successful
  • 4. 150MillionMembers
  • 5. 5+MillionCanadians
  • 6. What are Professionals Doing on LinkedIn? Managing their professional identity Building business relationships Sharing advice and finding answers Researching people and companies
  • 7. Marketing your brand in a professionalcontext Reputation Relevance Relationships 7
  • 8. LinkedIn’s Unparalleled Targeting Capabilities 1. Profession 2. Gender 3. Title 4. Seniority 5. Age 6. Industry 7. Connection Size 8. Company Type 9. Company Size 10. Company Name 11. Geography 12. Group Targeting 13. Education 14. Language 15. Influence
  • 9. Reach your audience through prominently placed, high impact ad units across LinkedIn
  • 10. LinkedIn Contextual TargetingAbility to target users who are part of specific groups.
  • 11. LinkedIn Shareable Content Ads • New product launch• Multiple tabs to share content • Showcase multiple products• Include videos, tweets, blogs • Leverage existing pre-roll assets or• White paper downloads video channel•• Targetable to all audiences Showcase webcasts•• Shareable feeds for contextual Pull in news relevance
  • 12. LinkedIn Expandable Video Content AdsNew optional format for video feeds Standard Content Ad The benefits of Content Ads with expandable player: Expandable Video • Highlight video content Content Ad • Provide more information about the videos • More engagement options
  • 13. LinkedIn Partner Messages Hand delivered message to •member’s LinkedIn inbox with Very targeted audience high visibility within inbox •• Specific title targeting inbox High visibility within •• Keyword targeting message Maximum of one per member each 60 days • Company targeting • Only relevant messages allowed • Hard to reach audience • Precise targeting options • Innate credibility as a partner
  • 14. LinkedIn Partner Message Optional Modules
  • 15. LinkedIn Company PagesA recommendation engine with professional context. Highlight your company’s products and services Drive member recommendations. Enriched media targetable to multiple audience sets Generate awareness through ongoing viral updates
  • 16. Attract youraudience• Content Ad• Social Ads• InMail
  • 17. Participate in the conversation • Polls • Group • Company status updates This is where you will type your poll question?Question du sondage? Réponse test 1 Réponse test 2 This is test answer one Réponse test 3 This is test answer two Réponse test 4 This is test answer three Réponse test 5 This is test answer four This is test answer five
  • 18. Connect with Professional Communities Find professionals interested in related business solutions Facilitate conversation and encourage interaction Showcase your brand, your products, and the expertise of your people