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Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
Introduction to social media (at ecdp)
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Introduction to social media (at ecdp)

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A set of slides giving a brief overview of Web2.0 and social media. We're using these today (2 December) as an introduction to some of our colleagues on the power and benefits of social media.

A set of slides giving a brief overview of Web2.0 and social media. We're using these today (2 December) as an introduction to some of our colleagues on the power and benefits of social media.

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Transcript

  • 1. Introduction to social media (It’s about you, not ecdp ) 8 December 2010 Rich Watts
  • 2.
    • This will be different
    • We’re all in this together
    • This isn’t just about Twitter
    Introduction to social media 8 December 2010 Hello
  • 3. Introduction to social media 8 December 2010 Who has heard of Web2.0?
  • 4. Introduction to social media 8 December 2010 Hang on! What was Web1.0?
  • 5. Introduction to social media 8 December 2010 So what is Web2.0?
  • 6. Introduction to social media 8 December 2010 So what?
  • 7.
    • One-way comms
    • Centralised
    • Planned
    • Controlled
    • Owning
    • 1-2-1 (individual)
    • Preaches
    • Private/internal
    Introduction to social media 8 December 2010 Ways of working (@kanter) Two-way dialogue Decentralised Emergent Relaxed Sharing 1-2-many (crowds) Participates Public/external
  • 8. Introduction to social media 8 December 2010 Means, not ends
  • 9. Introduction to social media 8 December 2010 Key question remains: What are we trying to achieve?
  • 10. Introduction to social media 8 December 2010 So: what are we trying to achieve?
  • 11.
    • What is it?
      • Micro-blogging
      • 140 characters
      • Whatever you want it to be
    Introduction to social media 8 December 2010 Twitter
  • 12. Introduction to social media 8 December 2010 Let’s take a look…
  • 13.
    • Tweets
    • Follow
    • Followers
    • @replies
    • DMs
    • RTs
    • Favourites
    • Hashtags
    • Lists
    Introduction to social media 8 December 2010 That’s it
  • 14.
    • Tell people who you are (pic, bio, website)
    • Tweet regularly
    • Be yourself
    • Share what you find interesting
    • Follow people
    • Explore
    • Interact with people – get involved
    • Regularly retweet others
    Introduction to social media 8 December 2010 Do
  • 15.
    • Think it’s all about the numbers
    • Ask or talk about numbers
    • Try to sell stuff all the time
    • Follow, then unfollow
    • User it every once in a while
      • It’s not Facebook
    Introduction to social media 8 December 2010 Don’t
  • 16.
    • Sign up
    • Follow people (start with @ecdp)
    • Tweet stuff
      • Regularly
    • Get involved and engaged with people
    Introduction to social media 8 December 2010 Your Twitter to-do list

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