Introduction to social media (at ecdp)

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A set of slides giving a brief overview of Web2.0 and social media. We're using these today (2 December) as an introduction to some of our colleagues on the power and benefits of social media.

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Introduction to social media (at ecdp)

  1. 1. Introduction to social media (It’s about you, not ecdp ) 8 December 2010 Rich Watts
  2. 2. <ul><li>This will be different </li></ul><ul><li>We’re all in this together </li></ul><ul><li>This isn’t just about Twitter </li></ul>Introduction to social media 8 December 2010 Hello
  3. 3. Introduction to social media 8 December 2010 Who has heard of Web2.0?
  4. 4. Introduction to social media 8 December 2010 Hang on! What was Web1.0?
  5. 5. Introduction to social media 8 December 2010 So what is Web2.0?
  6. 6. Introduction to social media 8 December 2010 So what?
  7. 7. <ul><li>One-way comms </li></ul><ul><li>Centralised </li></ul><ul><li>Planned </li></ul><ul><li>Controlled </li></ul><ul><li>Owning </li></ul><ul><li>1-2-1 (individual) </li></ul><ul><li>Preaches </li></ul><ul><li>Private/internal </li></ul>Introduction to social media 8 December 2010 Ways of working (@kanter) Two-way dialogue Decentralised Emergent Relaxed Sharing 1-2-many (crowds) Participates Public/external
  8. 8. Introduction to social media 8 December 2010 Means, not ends
  9. 9. Introduction to social media 8 December 2010 Key question remains: What are we trying to achieve?
  10. 10. Introduction to social media 8 December 2010 So: what are we trying to achieve?
  11. 11. <ul><li>What is it? </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>140 characters </li></ul></ul><ul><ul><li>Whatever you want it to be </li></ul></ul>Introduction to social media 8 December 2010 Twitter
  12. 12. Introduction to social media 8 December 2010 Let’s take a look…
  13. 13. <ul><li>Tweets </li></ul><ul><li>Follow </li></ul><ul><li>Followers </li></ul><ul><li>@replies </li></ul><ul><li>DMs </li></ul><ul><li>RTs </li></ul><ul><li>Favourites </li></ul><ul><li>Hashtags </li></ul><ul><li>Lists </li></ul>Introduction to social media 8 December 2010 That’s it
  14. 14. <ul><li>Tell people who you are (pic, bio, website) </li></ul><ul><li>Tweet regularly </li></ul><ul><li>Be yourself </li></ul><ul><li>Share what you find interesting </li></ul><ul><li>Follow people </li></ul><ul><li>Explore </li></ul><ul><li>Interact with people – get involved </li></ul><ul><li>Regularly retweet others </li></ul>Introduction to social media 8 December 2010 Do
  15. 15. <ul><li>Think it’s all about the numbers </li></ul><ul><li>Ask or talk about numbers </li></ul><ul><li>Try to sell stuff all the time </li></ul><ul><li>Follow, then unfollow </li></ul><ul><li>User it every once in a while </li></ul><ul><ul><li>It’s not Facebook </li></ul></ul>Introduction to social media 8 December 2010 Don’t
  16. 16. <ul><li>Sign up </li></ul><ul><li>Follow people (start with @ecdp) </li></ul><ul><li>Tweet stuff </li></ul><ul><ul><li>Regularly </li></ul></ul><ul><li>Get involved and engaged with people </li></ul>Introduction to social media 8 December 2010 Your Twitter to-do list

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