Richard K. Brenner 2291 Concord Road § Scotch Plains, NJ 07076 Phone: (908) 889-1980 E-mail: firstname.lastname@example.org SENIOR DIGITAL MARKETER AND BUSINESS DEVELOPMENT LEADER AREAS OF EXPERTISEDigitalStrategist Strategic Planning SEO & SEM Integrated MarketingSocial Media Lead Generation Web Analytics Product PositioningBrandBuilding Product Development Sales/ROI Forecasts P&L Management PROFESSIONAL EXPERIENCEAutomatic Data Processing, Inc. (ADP) – Roseland, NJADP is the largest payroll processor in the world offering human resource managementsolution. ADP is a Fortune 500 company that provides paychecks to 1 in 6 Americansand also offers payroll services and HR solutions throughout the world.ONLINE MARKETING DIRECTOR (2011 to Current)As ADP’s corporate marketing executive, I design and execute the company’s digital marketingand lead generation strategy. I work with each business unit to craft their power messaging andoptimize it for social distribution, SEM, display, mobile and tablet campaigns, and onwww.adp.com,Selected Accomplishments: Initiated a dramatic change in how the company presents itself online with a new user experience on adp.com, a mobile strategy and a completely revamped SEM program. Manage a $5mm SEM budget and drove a 40% increase in lead volume and 20% reduction in cost-per-lead year-over-year from flat web marketing budget. 25% improvement in click-through rates and 30% improvement in conversion rates through landing page optimization, tighter campaign and keyword management balance of spend on search engines and search networks. Identifies key metrics and KPIs for detailed executive reporting and daily dashboards, working across the business to centralize and improve data quality from Eloqua, Omniture, SFDC and Google Analytics. Instituted a process for web content development and distribution across Public Relations, internal and external content developers and the business units.LexisNexis - New Providence, NJLexis delivers business services to thousands of Law Firms. Lexis Marketing Servicesinclude : Digital Strategy, Web Design, Landing Page Optimization, and Analytics, SEO,PPC, Sales and Customer Support.
SEARCH ENGINE MARKETING DIRECTOR (2008 to 2011)Led a team of over 60 SEO and SEM specialists focusing on internet marketing effortssupporting a growing $30mm Agency model. Expertise in: Interactive Marketing, Branding, PaidSearch, SEO, Conversion Optimization, Social Networking, Link Strategies, Landing PageOptimization, Lead Generation, Systems Integration, Operational Efficiencies, Performance andROI Tracking and Reporting.Selected Accomplishments: Directed a team through a 3-month rapid development process for a critical new product o Designed and launched a new Lead Generation site: www.Attorneys.com Developed in-house SEM campaign that drove over 50,000 monthly visitors translating into hundreds of monthly leads and more than $500K in first year revenue. Personally responsible for acquiring and maintaining our largest client with over $750K in annual revenue as well as several other clients valued at over $2mm. Fulfill over $1.5mm in monthly Web Service orders Senior Leadership member charged with developing a business model to adapt to the changing markets.Integrated Capital Partners, Inc. - Basking Ridge, NJIntegrated Capital provides an elite group of small-cap companies business and financialconsulting.Chief Marketing Officer (2006 to 2008)Built the marketing infrastructure for the firm including the development and implementationof new client marketing and communication strategies.Selected Accomplishments: Create customized Investor Relations programs for a diverse client base of small cap businesses. Increased share value for clients by an average of 600% within 6 months through innovative Marketing, Business Development, Public Relations and Investor Relations programs. Accountable for a combined marketing budget of $6M that included marketing efforts on behalf of clients for: Branding, Events, Print, Direct, SEM, SEO, Affiliate Email and other online media campaigns.PSE&G - Newark, NJPSE&G is a $12B Fortune 200 Utility Company and New Jerseys largest Gas andElectric providing service to over two million residential and commercial customers.MARKETING MANAGER - APPLIANCE SERVICE (1999 - 2006)I led the divisions marketing and business development activity. Managed advertising agency,all in-house campaign efforts and developed relationships with several strategic third partyproviders and business partners. I supervised all sales, marketing, customer service andstrategic planning activities.Selected Accomplishments: Grew business from under $30M in annual revenues to surpass $120 million within seven years. Managed $5M marketing mix that included SEM, SEO, Email, Direct Mail and PR.
Improved segment profitability by 35% through price testing, bundling of products and rolling out new offers.
EDUCATION, SKILLS, TRAINING AND AFFILIATIONSEducationmini-M.B.A Social Media Rutgers University - Piscataway, NJM.B.A., Seton Hall University - South Orange, NJB.A. University of Illinois - Chicago, ILDigital SkillsSEO Hands-on responsibility for numerous SEO campaigns for both B2B and B2C websites. In-depth understanding of: keyword research, on-page and off-page strategies, effective titles andmetas, on-site linking, off-site link building, mobile, tablet and social strategies. Set KPIs forcampaigns and create dashboards and executive reports to track key performance and rankingmetrics using tools including: SEOMoz, SearchMetrics, Omniture and Eloqua. SEMPO certified.Text Link Ads Over 6 years of paid search experience. Currently run over $5mm in SEMcampaigns in search and content networks, developing ad copy that position effective calls toaction and key messages targeting specific B2B sectors. I work directly with a Google team andour 3rd party vendor to optimize campaigns and develop and present monthly and quarterlyresults and provide a map of the current competitive landscape.Link Building Unique strategist in identifying best link sources and implementation of a stageddistribution approach for each campaign and business effort. Use articles, infographics, pressreleases, articles and site content to leverage: Pinterest, YouTube, Google+, Twitter,SlideShare, LinkedIn, Facebook, professional and local directories in addition to outreach to.edu, .gov and .org sites. Employ a Local strategy component for Google Places, Yellow Pages,SuperPages, and other listings for SEO value and increase reach.Online Advertising Outside of the search engine digital efforts, work with relevant industry sitesto promote offers, build brand awareness and establish thought leadership. Current mobile,tablet and desktop campaigns executions including: Bloomberg, Google, HR Executive, andLinkedIn.Web ToolsOmniture – Web AnalyticsSearchMetrics – Online AnalyticsSitecore – Content Management SystemSalesforce.com – CRM SystemEloqua –Marketing and Demand AutomationRadian6 – Social Media Tracking and ReportingIon Interactive – Landing Page OptimizerWebtrends – Web Traffic ReportsMembershipsSiriusDecisionsGoogle B2BeMarketing AssociationOnline Marketing Network