By this presentation we share our company details and services for Entrepreneurs, Start-Ups and established companies in scenarios of business transformation, entrepreneurship and modern sales plays.

1. „Understand Your Business“
„Commercialize Your Business“
„Innovate Your Business, Now“
we develop business models | we build companies | we change markets
Richard Diks Cristina Araujo Qeis Kamran Bernd Michler Susi Andriani Tobias Weihofen
Alexander Kotov Sebastian Weipert
last update: 8th Dec 2014
„… from Entrepreneurs and Intrapreneurs for
Entrepreneurs, Start-Ups and established companies …“

2. About | Richard Diks
„ … Richard Diks is a business leader and innovator in entrepreneurial markets, specialized in management consulting of established businesses and new
businesses in the area of business transformation, entrepreneurship and modern sales plays. He has built up RDEC in Munich with nearly 100
customers in the last 3 years with 12 core team members and 30+ individuals in RDEC’s inner subject-matter-expert-network. With RDEC Richard
Diks sets the focus on enterprise businesses within complex, inter-cultural and business growth challenges …"
Profile
CEO, RDEC, Munich — 2011 – Present: At Richard Diks | Entrepreneurial Consulting (RDEC), Richard Diks
set the focus to a new organizational structure of self adaption and natural growth based on personal
motivation and business model of each individual in context of RDEC’s business vision and target audiences
in usage of RDEC’s business innovation framework as competitive advantage and core value proposition.
Actually, Richard Diks is working on resilience and scalability of RDEC’s organization within an growth
strategy in Germany and around Europe.
Strategic Sales, Microsoft, Munich — 2007 – 2011: At Microsoft, Richard Diks had individual sales and
business development roles in strategic positions as business leader in regional and international
opportunities with responsibility to develop new markets for existing and new products as well as support in
Microsoft’s corporate strategy and business change from a products- to services-company. Richard Diks
led a unique change-management project within enterprise sales organization at Microsoft for faster
customer communication and business change adaption to set up agile organizations.
Strategic Sales, IBM, Munich — 2003 – 2007: At IBM, Richard Diks led a sales specialist team as Territory
Account Manager in highly competitive markets in Germany. Here, Richard Diks achieved honored business
results with exponential growth rates in information technology software markets by individual sales
strategies and tactics in SAP middleware business. Within this project, he supported IBM organizations as
world-wide-role-model for best-practices in established and new markets in Germany and Europe.
Project Management, IBM, Munich — 2000 – 2003: At IBM, Richard Diks had the responsibility to lead a
database migration team in Europe to set up database migration prototypes in financial services sector and
support strategic sales organization to set up new business opportunities for successful database
migration projects and new information technology opportunities.
Education
• Institution of Personal Development in Munich, MZE — Master in Personal Energy Management, 2012
• University of St. Gallen, HSG — Executive Master of Business Engineering, 2011
• Duale Hochschule Baden-Würtemberg, DHBW — Diploma Engineer in Information Technology, 2000
page 02 | 19

3. Innovation | constructive destruction
„ Changes we experience in business, we experience in private life, too: Innovation and it’s consequences “
„In a few hundred years, when the history of our time will be
written from a long-term perspective, it is likely that the most
important event historians will see is not technology, not the
Internet, not e-commerce. It is an unprecendented change in the
human condition. For the first literally - substantial and rapidly
growing numbers of people have choices. For the first time,
they will have to manage themselves. And society is totally
unprepared for it.“(Peter Drucker)
page 03 | 19

4. Innovation | Germany
„ … can Product Innovation outpace Business Model Innovation in long-term? …"
Innovation Culture
Innovations marketed Innovations Created
Innovation Types
Source: Global Entrepreneurship Report 2013 | Harvard Business Review:
https://hbr.org/2014/05/why-germany-dominates-the-u-s-in-innovation/
Courage
Know-How
Successfactors in
๏ companies
๏ markets
page 04 | 19
Money
Products Process
Business
Model
Organisation
High Potential High Potential Potential

5. It always starts with an idea
„ … new ideas are great, but these have to be realized, too …"
page 05 | 19

6. Journey of Your Business
„ … various challenges follow on with Your Business Creation …"
Understand Your business
Setup / Start Your Business (Innovation)
Commercialize Your business
Innovate / Improve
Your business
Understand Your customer /
Business Model Innovation
Definition of Vision, Innovation, Product / Service
Right team to make the difference
Simplify functionality by design
Your 3rd customer
Communication internal / Information Channels (external)
Customer Experience Management
Quality of Service
Agility / Time to Market
Your first customer
Know / Hold / Use Your Energy
IT-Infrastruture for Efficiency
Processes to Scale & Outsource
Your 2nd customer
Your next customers
time / maturity
Understand Yourself and cultural environment
Entrepreneur /
Intrapreneur Start-Up Established
page 06 | 19

7. Diamond model | Business Innovation Framework
„ … Innovation has be managed end to end for successful implemented business innovation …“
Start Your journey
Innovation Layer
Goals / results
opening for perspectives
Human Layer
focus & learn
Business Layer
time | trust
complexity
1 - Business Innovation Assessment
Visualize Situation | Structure Challenge |
Vision | Customer Centric Model |
Contextuality | Autenticity | Definition of Task |
Goal Statement | Milestones for Execution |
Kreativ Raum: RDEC Assessment Paper |
Report
2 - Business Innovation Strategy
holistic business innovation analysis: impact,
ressources, interdependencies, priority(ies),
recommendations | „real“ challenges | complexity
assessement | bridging vision to business model to
execution | Contextuality | Authenticity |Design |
business case | RDEC Collaboration | Sales Plays:
RDEC Stakeholder Poster
4 - Organizational Rollout
Cultural Change | Process Implementation and
Harmonization | Contextuality | Authenticity |
Design | Agility | Establish Train the Trainers
Model | RDEC Monitoring | Holistic Change
Management Model | Team Development |
Personality Coaching: New Business Unit |
Business Change
3 - Business Innovation Prototype(s)
SCRUMed project | 4 - 8 weeks in execution | prepare center of
gravity | external communication setup | Agility | Contextuality |
Authenticity | Design | build interdisciplinary team | Team
Development | Personality Coaching | RDEC Agile | cultural
change | business result oriented: Collateral Package | Market
Entrance Prototype
Published by: Richard Diks
page 07 | 19

8. IYB2.0 | Business Innovation Framework
„ … see the big picture and execute by our diamond model …“
Published by: Richard Diks
Challenge
Definition / Image of TASK
Idea
Business Model
+ IYB extensions
Think out of the Box Bring everything context
and develop Your Sales Strategy
IYB2.0
Field Preparation
Prototype
Roll-out
SCRUMed | Implicit Change |
Sales Plays | Sales Waves |
SMART Strategy | Design | Agility
| Authenticity | Contextuality |
RDEC Infrastructure - Agile,
Collaboration and CRM| Train the
Trainers | Impact | Sustainable
Design Thinking | Innovation
Scouting | Innovation
Management
Big Picture | Vision | Potentials |
Situation | Problem | Objective |
Risks | Goals
Holistic | Cutomer Centric |
Contextuality | Design | Authenticity |
Business Relevance |
History Connect | USPs | Unfair
Advantages | Core Competencies |
Barriers | Assets | Capacities |
Business Case | Business Innovation
DNA | Sales Plays | Sustainable |
Center of Gravity
page 07 | 19

9. Business Innovation | Successfactors
„ … Innovation needs preparation and guidance for successful implementation …“
Train the Trainers
Enable Growth
Reduce Risk
Improve time to market
page 09 | 19

10. Richard Diks | Entrepreneurial Consulting (RDEC)
we develop business models. we build companies. we create and change markets.
As Richard Diks | Entrepreneurial Consulting, briefly RDEC, we understand us as platform
from and for experts - from Entrepreneurs and Intrapreneurs for Entrepreneurs, Start-Ups
und established companies in the Enterprise business area.
By our Business-Innovation framework composed of IYB2.0 and Diamond-Model we invest our
expertise sustainably and agile unsere for target and result oriented success in business by
innovation in companies and at customers with focus on Business Transformation,
Entrepreneurship und Modern Sales Play.
Our integrated services portfolio stretches from Entrepreneurial Enablement composed of
individual coachings, workshops, lectures, webinars and articles to Entrepreneurial Consulting
for management consulting in context of our Business-Innovation framework to individual
Entrepreneurial Management with Interims-Management mandates for building up businesses
and business-units, plus assuming responsibility for extraordinary management challenges -
finally supported by our Entrepreneurial Services Plattform to increase productivity based on
support services in design, communication, hardware and software and financial, legal and tax
issues.
In and from Munich, in Bavaria, in Germany, in Europa and worldwide independent from
culture, nationality and religion.
Cristina Araujo Qeis Kamran Bernd Michler Susi Andriani Tobias Weihofen Richard Diks
Alexander Kotov Sebastian Weipert
page 10 | 19
„ … join our community to work together and grow together …“

11. Richard Diks | Entrepreneurial Consulting (RDEC)
DE - 80992 München Agnes-Pockels-Bogen 1
mail@richarddiks.com | www.richarddiks.com
Our services
๏ Entrepreneurial Enablement
๏ Entrepreneurial Consulting
๏ Entrepreneurial Management
๏ Entrepreneurial Services Platform
๏ understanding as platform
๏ acting successful since 2011
๏ by own Business-Innovation framework
๏ with 100+ customer touchpoints today
๏ for Entrepreneurs, Start-Ups and established companies
๏ focusing on Innovation and it’s operational sales excellence
๏ in Germany, Europa and worldwide independent from culture, nationality and religion.
page 11 | 19
„ … join our community to work together and grow together …“
Cristina Araujo Qeis Kamran Bernd Michler Susi Andriani Tobias Weihofen Richard Diks
Alexander Kotov Sebastian Weipert

12. Initiatives
„ … we integrate actual market and technology trends into community and services …"
Re-Think Your Company - The business world gets more complex by global communication, new and faster evolving
technologies plus more disruption and over-saturation in markets. Classic management techniques and experiences
are often over-whelmed to find new ideas quickly and realize fast adaptation within established companies in the
Enterprise business area. New Thinking of model-based-management in context of agile change management and
customer orientation brings new best practices to focus on the right challenge within the right context.
Cloud Business Transformation - By increasing digitalization of our industry, living and culture more and more data
will be generated. Consumers and information workers are asking for new solutions to be more productive with
friends, colleagues and customers. New business models are created by new start-ups with challenging effects of
data security, confidentiality and volatility on established businesses in the Enterprise area. Individual concepts needed
for data storing, harmonization and transformation for business enablement and activation within end-to-end
realization.
Industry 4.0 - Manufacturing and automotive industry in Germany have long-year tradition with aspects of high quality
and long-term persistence. New technologies and concepts like rapid-prototyping and componentization will challenge
classic industries with faster production and flexibility of products and components. New Business Model Innovation
will disrupt home markets and new markets with challenging impacts on established businesses in the Enterprise
business area by new arising start-ups.
Smart Cities - Today, cities are evolving to mega-cities and giga-cities with challenges to handle un-controlled growth
of new citizens and its consequences to pollution, traffic and human living. Cities are evolving more to platforms for
its in indirect customers (their citizens) and direct customers to manage long-term financials. Vision creation and
business model innovation help to understand the interdependencies between critical elements and bring the core
discussion to new abstraction layer to follow-up with concrete objectives for targeted expectation management of its
customers.
Social Entrepreneurship - Paradigm shift in human living and sustainability plus lack of resources creates new ideas
and movements outside of traditional businesses like complementary currencies to save regionality and tradition or
alternative concepts in agriculture, shopping and food. Business Model Innovation can help here set the right
interdependencies between critical elements and develop the right contextual view to realize new kind of business
within old economy or disrupt it by new economic rules.
page 12 | 19

13. Our Entrepreneurial Services
„ … our integrated services portfolio stretches from …"
๏ Entrepreneurial Enablement - we like to enable the Entrepreneur and
Intrapreneur within his business challenges with individual business,
personal and innovation coachings | workshops, trainings and seminars |
lectures | webinars and articles
๏ Enterpreneurial Consulting - we like to consult Entrepreneurial Teams in Start-
Ups and established companies by our Business-Innovation framework with the
goal to improve time to market of innovation, enable growth with target and
result oriented output, reduce risk by our agile business innovation prototypes
and train the trainer within interdiscplinary teams composed of individuals of
the company.
๏ Entrepreneurial Management - with Interims-Management mandates for
building up businesses and business-units, plus assuming responsibility for
extraordinary management challenges by operational excellence with our
Business-Innovation framework with 6 to 12 months at your site
๏ Entrepreneurial Services Platform - we like to increase productivity based on
support services in design, communication, hardware and software and
financial, legal and tax issues for our community and within our Entrepreneurial
Consulting and Management services
page 13 | 19

14. Products
„ … we differ from Strategy Development to Execution modeling and realization …"
๏ Performance Activation - for Performance Management, Business Activation and
Performance Activation has to be set up before in the right business context. By our Business Innovation
Assessments we set up business innovation context correctyl by specific authenticity, business design and
necessary agilty aspects to follow-up with agile Business Innovation Market prototypes to realize Your individual
performance activation.
๏ Business Innovation Strategy | Stakeholder Poster - by integration of
customer’s or specific business challenges end-to-end on one large canvas to discuss from an holistic standpoint
with management team and board of directors actual business situation, challenges and necessary objectives for
business solutions and next steps.
๏ Entrepreneurial Toolkit - V1.5 - Highly Interactive fullday „Business Model Innovation“
workshop based on business model generation and business model canvas within your company and team to
structure your business, innovations and ideas for preparation and implementation in individual and targeted
sales scenarios with IYB extensions.
๏ Move On - after a Goto-Market Strategy, we evaluate your target market and escort your business abroad
to European countries, USA, Brazil and to Germany.
page 14 | 19
Business Innovation Canvas @ customer: Business Unit - Storage
we develop business models. we build companies. we change markets.
Vision Statement
“I like to have a scalable and responsive organisation to execute my
business in sustainable way.” (Bernd Michler)
Business Capacities
Business Innovation DNA: IBM Tivoli Storage Manager, Good
Reputation to IBM, Technical Deep Dive (Residencies)
Business Healthiness | Average revenue overall: EUR 2 Mio
| Average growth overall: 19%
| Average growth consulting: 42,3%
| Business Majority: 59% with Top 10
| Business Rythm: Q4
Business Margins | Profit Contribution (per month): not available
| Profit-revenue-ratio (in %): 24%
Burnrate | New Services (in EUR): not available
| New Services (in months): not available
| No Business (in months): not available
Document Name: Business Innovation Canvas
Client and Business Area: Empalis | Business Unit Storage
Purpose: Business Scalability Architecture
Methodology: Innovate Your Business 2.0 | SCRUMed
Author: RDEC v1.2 (release 1.1)
Document created on: 09.04.2014 | last update: 16.04.2014
Sales Execution today Target Business Innovation Architecture
Big Picture | value of Sales Plays
• Sales Play “TSM Service” as business platform based on product lifecycle ot TSM
• Sales Play “Butterfly” for Big Deals to build-up business relationship and longterm
• Sales Play “TSM Trainings” to offer proactive Trainings to customers based on
customer maturity and TSM lifecycle at customer out of Sales Play “TSM Services”
• Sales Play “Security” to upsell existing TSM customer base on customer maturity
Benefits of Sales Plays | overall
• streamlined customer centric Sales Process supported by Business Analytics and
• existing resources work togehter on customer centric challenges
• Improved customer process for services
• Improved Sales Funnel Planning and execution
• Adress full “Late Majority and Leggards” in Information Diffusion Model
• Defined new simple business model for Business Unit Storage with focus
• Improve the Innovation Persona Maturity a little bit
• TSM-Services (Upgrade, Healthcheck, Migrate, etc.) will be offered dependent on
• Ressources get individual Roles & Responsiblities dependent on lifecycle status
• Trainings, 3rd parties and tools get integrated dependent on lifecycle status
• Sales Play can be offered dedicated to Channels or to direct customers
• Sales Play can be extended if neccessary
• it should realized in iterations to realize smooth integration into organization
• we suggest “Tivoli Rad” for common communication of Sales Plays
• Butterfly is new hollistic Sales approach of IBM to sell hardware, software, services
• Sales Play is separated into 3 stages: Free event to get awareness, Business
Assessment with Butterfly Canvas for fixed price and a project by time and material
• Sales Play needs people with T-skills for positioning and realization of Business
• Sales Play well be supported with individual web presence, Customer Awareness
event and customer communication document (Presentation, flyer and whitepaper)
• Sales Play is for end-customer scenarios only today
• it should realized straight forward starting with 3 to 5 pilot customers
• we suggest a agile based project to reduce risk and establish fast growth
Issues
and customer maturity model
business for Business Unit
and TSM lifecycle at customer
prediction
TSM Services | Sales Plays
customer maturity and TSM lifecycle
Butterfly | Sales Plays
Assessment
Infrastructure Issues
• Business prediction / planning with cleansed data missing
• CRM platform missing
• Multichannel Sales concepts missing
• overlapping business models | not enough synergys
• E-Mail used as communication platform to organize business
Operational Issues
• Business goals shortterm & longterm missing
• Strong adhoc business with Bernd Michler in strong dependency
• Awareness events adhoc and opportunity based
• addressing whole market potential means new hiring
• Existing know-how in consultant’s brains - not in workflows and processes
• 85% of new business leads coming from customer on site
• Lots of internal discussion (ping-pong) with new / non-established opportunities
• Rythm of business is too close to Q4 | risk of business slipping and HR burnout
• Contract Contingents needs new projects and opportunities
• Bernd Michler backbone of Business
• TSM trainings decoupled from operational TSM business + no planning possible
• Sales Plays today available, but unstructred and every time individually actions
• Lots of business ideas - missing link from business development to sales process
• Residency investments not enough correlated to operational business
Strategic Issues
• Backup & recovery business will shrink or change in next years
• Evolve Business towards Big Data Analytics and Cloud later on
• Customers treated indvidually not industry categorization
• Personal Capacity of Bernd Michler is limited of strategic activities
• Relationship Model discussion: Solution Sales vs. Key Account Management
• Reposition personal resources with higher margins
• Channel and endcustomer business treated similar
• Lots of small customers | possible business potentials misunderstandings
• Clear company profile (Empalis) & vision missing | website and documents
• Persona Innovation Maturity not integrated well
Autonomy Crisis | Growth by Delegation
Control Crisis | Growth by Co-ordination
Redtape Crisis | Growth by Collaboration
Growth Crisis | Growth by Alliances
Leadership Crisis | Growth by Direction
Butterfly (Big Deals) - Game Changer Sales Play
CRM CRM Proj Bill
WWW CRM CRM Proj Bill
Ressources S A I C
Services E free A free SP Value based pricing
Business Innovation Value Chain
13,5%
Early Adopters
S
Project Big picture
Monitor activities by
individual project portal
for transparency and risk
Setup Change towards Your customer and
new Business Units by IYB2.0 | SRUMed
Big customers Business Units | Functions
WWW
Website
CRM
CRM
Proj
Project
Rollout Redesign
Bill
Billing
Management
E AP SP
Event Service
Packages
Agile
Project
A
New Features ...
Assess
2,5%
Innovators
34%
Early Majority 34%
Late Majority
16%
Leggards
Early Adopters
2,5%
13,5%
Innovators
34%
Early Majority 34%
Late Majority
16%
Leggards
Leads
Prospects
Customers
Leads
Prospects
Customers
© 2014 | Richard Diks Entrepreneurial Consultung
Se
Awareness Evaluation
Delivery +
Purchase
Tools
Ressources
WWW
Services E free A fixed price P effort based
TSM Services - Basis | Scalability Sales Play
TSM Trainings - Add-on Sales Play
Security - Add-on Sales Play
Channel Direct Sales
Awareness Evaluation
Delivery +
Purchase
Forward
iterative
IT-Systems
Integrate explicit Trainings for
customer when Data is available
Understand Security Awareness at
customer site and integrate
Preparation
• Customer Profiling
• Customer Maturity Model
Awareness Evaluation
Delivery +
Purchase
Awareness Evaluation
Delivery +
Purchase
Company: Empalis Consulting GmbH | www.empalis.com
Focus: Germany | Industry: IT
General Management: Rainer Schilling, Peter Röder
Shareholder: not available
Storage
...
...
Management
Operations
+ 12x Consultants
+ 4x Sales
+ 3x Backoffice
Business Goals | shortterm & longterm: not available
2x GSE Event
Website
Volkswagen
monthly Sync in Team
Sales Jour Fixes
Concat
IBM
Jamdodat
Cristie
KEOS
Relationship to IBM
DMC
Fiducia
Awareness Evaluation Delivery Purchase
Ressources S Se
Channels Direct & Indirect Sales
IT-Systems
Services
Healtheck
W P S C B Bc A Pr I C P
A I C P Bo
Multiplicators (Ressources) Roles (Ressources)
S Success Story
S Sales
W Whitepaper
System Engineer
P Customer Presentation
C Butterfly Canvas
B Business Case
Pr Process Model
Business Consultant
Architect
Implementer
Change Manager IT
Project Manager
Se
Bc
AICP
Canvas Details
Transformation
Next steps:
1. Detailing open questions
2. Setup PoC | Pilot for Sales Play “TSM Services”
3. Integration of PoC | Pilot “TSM Services” into organization
4. Setup PoC | Pilot for Sales Play “Butterfly”
5. Integration of PoC | Pilot “Butterfly” into organization
Improve Time-to-Market | Establish Growth | Reduce Risk | Transfer Know-How
Company
Business Development
Connecting IT-Trends: no connection | Big Data Analytics & Cloud
New Services | Time-to-Market: slow
| Cost-to-Market: not available
| Success-Rate: not available
Sales Plays | Forecast: ISILON - TSM
| Qualified: TSM-Services, Butterfly
| Sales Play - Prospects: TSM Manager
Human Resources | Resources Utilization: 120% (Sales)
| Revenue / Team: not available
| Organizational Energy: comfortable
Upgrade
Migrate Migrate-off
Platform Switch
IBM Lab Flashcopy
Miele
Concat
...
“For Business Automation Capabilities we propose a Business
platform for scalability and new Services to scale out - independent
from resources and by a customer centric approach, described as
Sales Plays”
Channel Direct Sales + Channel Sales
Overall existing services business vs. Sales Plays business
Existing services revenue with following components
• Services revenue without Trainings
• Trainings revenue
Additional Info - existing business
• Services Revenue estimated with 53% of overall revenue
• Overall Revenue assumption with 9% growth YoY
• In 2014 Services Assumption: “Business Stabilzation”
• Training estimated with 200k for 2014 and 30k additional YoY
New Sales Plays revenue
• TSM Services Sales Play revenue without Trainings estimation of 15%
more revenue and 30% more margins than without Sales Play
• Butterfly full revenue (HW, SW, Services), estimation of 33% margins
• Trainings revenue in combination with TSM Services Sales Play estimation
of 30% more revenue than without Sales Play
• New Security Services revenue with new Security Sales Play in
combination with TSM Services Sales Play
Business Innovation Case
2013 2014 2015 2016 2017
Actual Business
Services /wo Trainings 1.304.987,57 1.325.000,00 1.444.250,00 1.574.232,50 1.715.913,43
Trainings 150.995,00 200.000,00 230.000,00 260.000,00 290.000,00
Sum 1.455.982,57 1.525.000,00 1.674.250,00 1.834.232,50 2.005.913,43
Growth - 4,74% 9,79% 19,34% 28,70%
New Business - Sales Plays
TSM Services /wo Trainings 1.304.987,57 1.325.000,00 1.660.887,50 1.810.367,38 1.973.300,44
Butterfly - 1.000.000,00 2.000.000,00 3.000.000,00 4.000.000,00
Trainings 150.995,00 200.000,00 299.000,00 338.000,00 377.000,00
Security Services - - 300.000,00 600.000,00 1.000.000,00
Sum 1.455.982,57 2.525.000,00 4.259.887,50 5.748.367,38 7.350.300,44
Growth - 73,42% 142,13% 177,07% 204,94%
http://www.richarddiks.com | mail@richarddiks.com | +49-89-37 98 35 85
Additional revenue by New Sales Plays Additional revenue by New Sales Plays
2014 2015 2016 2017 Sum
Sum (EURs) 1.000.000,00 2.585.637,50 3.914.134,88 5.344.387,01 12.844.159,39
2014 2015 2016 2017 Sum
Sum (EURs) 330.000,00 1.023.292,50 1.440.588,83 1.880.341,82 4.674.223,14
Additional costs occur by customer communications
• Events
• Whitepapers
• Services / Company Presentations
• Services / Company Flyers
• Web Automation
T Trainer
Bo Backoffice
T
S Supporter
...
ISILON TSM
De-Coupled
Security Consulting
Partners | 3rd party
Training
Administration
Events
Storage Offerings

15. Performance Activation | S-Curve
„ … Performance Activation follows Business Activation for Performance Management …"
ideal line - possible with
platforms and unique prodcuts
realistic lines of Start-Ups and
Enterprise in new businesses
Company development with RDEC
Investing-Phase
Transforming Business
Money-Phase
Changing-Phase
Growing Business
Starting Business
Published by: Richard Diks
page 15 | 19

16. Business Innovation Strategy | Stakeholder Poster
Vision statement
Business Situation
Business Capacities
Assessment details
Business Innovation
Target Architecture
๏ Visualization
๏ Explanation
Issues today
Business Transformation
Business „Bottlenecks“
Business Case
Business Innovation Title
page 16 | 19

17. Typical workflows | Diamond project
„ … Entrepreneurs, Start-Ups and established are looking for individual business innovation setup …"
Confidential
Business Innovation
Assessment | Workshop
Qualification - 1 day
Summary
Business Innovation Assessment |
Interavtive Sessions
Evaluation - 80+ hours
certified Report
Entrepreneur
Fund-Raising Pilot / Proof-of-Concept
10+ Entities Go-to-Market
Sales & Marketing
Business Innovation
Assessment | Workshop
Qualification - 1 day
Summary
Business Innovation Assessment |
Interavtive Sessions
Evaluation - 40+ hours
certified Report
Project
Go-to-Market
Sales & Marketing
Start-Up (3-5+ years existing
Strategy Rollout
established companies
Business Innovation
Assessment | Workshop
Qualification - 1 day
Summary
Business Innovation Assessment |
Interavtive Sessions
Evaluation - 40+ hours
certified Report
Project
Go-to-Market
Sales & Marketing
Rollout Strategy
page 17 | 19

18. Innovate Your Business, Now
„ … we work together, we grow together …"
๏ Your individual „Kamingespräch“ - in our New Kreativ Raum we provide a calm,
creative and business casual atmosphere for a first introduction meeting to experience our
expertise and characters to speak about your ideas and possbile realization scenarios.
๏ Your first interactive Business-Innovation whiteboarding
session - we realize all our interactive whiteboarding sessions at our New Kreativ Raum with
our individual tooling and the largest whiteboarding wall in Munich to express your ideas and
challenges, so we can bring everything in structure and context with direct follow-ups in context of
our Diamond Model to build an holistic business innovation strategy and setup agile business
innovation market prototypes for organizational rollout.
www.richarddiks.com
page 16 | 19

19. Q&A | we make others great
„ … we work together, we grow together …"
Richard Diks
CEO | Founder
Executive MBA HSG - Business Engineering
Diploma Engineer - Information Technology
PEM MasterClass - Personal Energy Management
Phone: +49 - 89 - 379 835 85
E-mail: richard@richarddiks.com
Cristina Araujo Qeis Kamran Bernd Michler Susi Andriani Tobias Weihofen Alexander Kotov Sebastian Weipert
DE - 80992 München Agnes-Pockels-Bogen 1 | mail@richarddiks.com | www.richarddiks.com