The author argues that while we have moved on from Mobile 1.0 and headed towards Mobile 2.0, we are not there yet. Technical limitations, notably 3G and future 4G rollouts, mean that we are yet to see the full empowerment of the user to upload and exchange rich content from mobile to mobile.
What is unquestionable is that mobile web is undergoing a transformation from niche service to critical mass service and that the playing field has changed, with the move from ‘walled gardens’ to ‘open playgrounds’...an open environment which still has some rules, is subject to some supervision but ultimately where everyone is free to choose who to play with.
Content is the new battlefield, with incumbents and start-ups fighting out over increasingly glazed eyeballs. MSNs are exploding but monetization models still have to prove that they allow for sustainable businesses to be built.
Savvy users today can get a pretty good experience on key bits of the mobile web, but hurdles remain, as made-for-mobile sites account for less than 10% of overall websites.
Location will play a big role in the future delivery of mobile services, whether a semantic web emerges or not. Android promises to speed up the process of development and promote interoperability while at the same time unleashing more of the power of mobile applications.
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