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Charles Birnbaum (Foursquare) «Big data and user generated content LBS»

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Charles Birnbaum (Foursquare) «Big data and user generated content LBS»

  1. 1. © 2012 foursquare labs 1© 2011 foursquare labs 29Foursquareuser-generated big data#MBLT13 MoscowMay 2013
  2. 2. © 2012 foursquare labs2
  3. 3. © 2012 foursquare labsBy the numbers3,500,000,000+ check-ins50,000,000+ POIs50,000,000+ public photos33,000,000+ user accounts25,000,000+ tips5,000,000+ check-ins / day1,000,000+ claimed merchants30,000+ superusers3
  4. 4. © 2012 foursquare labsFoursquare in Russia~1,000,000 registered users260,000,000+ check-ins2,400,000+ POIs4
  5. 5. © 2012 foursquare labsThe Foursquare APIOur venue information now reaches 100 million active users eachmonth via partner integrations – 75M API calls per day
  6. 6. © 2012 foursquare labs
  7. 7. © 2012 foursquare labs7Tip & Photo GrowthTipsphotosVenuesVenues, tips and photos allcontinue to grow rapidly
  8. 8. © 2012 foursquare labsData & SignalsThe real-time, on-the-ground signals we collect about users andvenues allow for powerful insights on search & discovery8
  9. 9. © 2012 foursquare labsFoursquare Explore- Social search & recommendationspowered by over 3.5 billion check-insand counting- Results are based on popularity,semantic analysis, trends, time of dayand more9
  10. 10. © 2012 foursquare labs10Merchant Relationships- Merchants “claim” venues throughsimple verification processes forSMBs and chains- Drive customer traffic throughupdates & specials- Free analytics tools to monitoractivity and learn about loyalcustomers- Recently launched Foursquare forBusiness app- >1M claimed venues to dateOur free merchant tools on web & mobile help connect businesseswith their customers
  11. 11. © 2012 foursquare labs 11© 2011 foursquare labs 29спасибо!Twitter: @cbirn

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