The document discusses Bloompa, a Brazilian social commerce platform that allows users to share product recommendations and make shopping lists. It notes the large potential size of the Brazilian e-commerce market. Bloompa's features include social price comparison, APIs, and behavioral marketing. It has developed features since 2010 and is optimizing its platform and growing its customer base. Bloompa's business models include commissions on sales from recommendations and paid promotions to retailers. It is seeking $500,000 in funding to scale the business. The team includes founders with experience in web systems and social media analysis, as well as advisors experienced in retail.

1. http://www.bloompa.com.br

2. Undecided Customers
The Problem

3. Potential Size of Brazilian Market & Overseas
‣ R$ 8,4 bi in sales ‣ 90% customers are influenced by
their friends
‣ 25 mi orders
‣ 27,4 mi customers ‣ 67% spends more money after
receiving a recommendation
‣ 81% shop over the internet
‣ US$30 bi in sales in 2015 forecast
‣ 24% increase
Ref.: eBit/Wired/Booz & Company/BazaarVoice
The Market

4. Customers
Friends Purchase
Desire
Social
Products
Media
Buying
Media Trends
E-commerces
The Solution

5. What we’ve done:
Jun/10 Nov/10 Jan/11 Jun/11
Social Commerce Facebook App 1ˢᵗ Beta Version e-Bloompers
Blog (MVP)
The Current Situation:
✓ The platform is complete!
✓ Developing the PayMyBloomp feature;
✓ Optimizing & Improving the current features and design;
✓ A salesperson working to increase our customer base.
Main Features

6. ๏ Social Price Comparison;
๏ APIs;
๏ Behavioral Marketing;
๏ Increase the team;
๏ Internationalization.
The Next Steps

7. 1. E-Bloompers (Testing):
6% Comission over sales converted from our
platform;
2. PayMyBloomp (Developing):
The users receive a 2% commission every time a
recommendation they shared with their friends is
converted into sales;
3. Bloomp Promotion (Planning):
Cost per reached user.
R$ 500.000,00 is needed to scale the business.
The Business Models & Scaling

8. The Potential Buyer
The e-commerces
We are the FACEBOOK for PRODUCTS.
References

9. X Monitors stores’ X Monitors stores’ X Monitors stores’
panel; panel; panel;
✓Works within the X Works within the ✓Works within the
brazilian market; brazilian market; brazilian market;
✓Users can make X Users can make ✓Users can make
Shopping Lists; Shopping Lists; Shopping Lists;
X Customizes X Customizes stores X Customizes stores
stores profile; profile; profile;
✓Allows products ✓Allows products ✓Allows products
recommendation; recommendation; recommendation;
The Competitors

10. Ricardo Dantas (Co-founder)
Information Systems Graduate, MBA in Technologic Entrepreneurship.
Experience: 7 years in web system analysis, 2 years in social media analysis.
Thiago Nascimento (Co-Founder)
Science Computing Graduate, MBA in Technologic Entrepreneurship
Experience: 6 years in web system analysis, 2 years in social media analysis
and product management.
Nemer Hajar (Partner/Investor)
Doctor’s Degree, Msc and PhD from UFPR, MBA in Team Management.
Founder of INCIGAP (Department of Surgery and Gastroenterology Paraná),
CEO of Santa Cruz Hospital, CEO of Paraná Clínicas.
Lígia Dutra (Mentor)
Experienced professional in retail on/offline since 2004, worked at BuscaPé,
Flytex, Netshoes, Shoestock and Nkstore. Mentors and promotes ByMk.
“First Steps in Online Retailing” course teacher at ESMP/SP and creator of
the “Bate-papo sobre E-commerce”.
The Team

11. +
Social
Commerce =
+
Why is this the best team?

12. Thank you!
Ricardo Dantas Thiago Nascimento
ricardodantas@bloompa.com.br thiagonascimento@bloompa.com.br