This document contains the complete details about the workshop conducted at Design Camp India Chennai event. Read this document before registering for this workshop. For more details visit www.designcamp.in

1. Understanding Design
& Brand Communication
Saurabh Karandikar
Creative Consultant, Graphic Designer and User Experience Designer

2. Understanding Design
& Brand Communication
Brands touch our lives in more ways than ever. Corporates and
marketers who create the brands are no longer their custodians.
Brands belong to the consumers. We play with them, we shape
them, and if we like them enough, we wear them as t-shirts
and become the vehicles of brand communication ourselves.
These are exciting times for brands, and there is a greater need
to understand how they are created, designed, nurtured.
As designers, marketers, product developers and as social
influencers, it is important for us to see the interdependencies
between Identity Design, Graphic Design, product design,
advertising design and even Interaction Design in the process
of creating a brand and communicating the brand essence.

3. Who Should Attend
Graphic Designers
Design Managers
Product Managers
Advertising Professionals
Design Students

4. Session Structure
Each session will begin with
a discussion on examples
and will contain individual
and/or group exercises

5. Session 1
Designing Brand Identity
What is Identity
Product vs Corporate Identity
Creative Visual Thinking (CVT)

6. Session 2
Advertising & Branding
Identifying What to Say
Deciding How to Say it
Science of Effectiveness

7. Session 3
Beyond Design
Branding 2.0
Emotional Engagement
Trust Management