Social media campaign. Art of voices in cyberspace

1. Social Media Campaign
ART OF VOICES IN
CYBERSPACE
Presented by:
Reza Yunanto

2. GOALS
• 1. To build community of self-supporters
• 2. To get positive image

3. OBJECTIVES
1. To attract new people to join the community of
supporters.
2. To encourage them to deliver their own content
form of written, messages, photos, videos, drawing
etc.
3. To encourage them to maintain conversations
between themselves and expand the community.
4. To increase traffic to all social media channel.

4. KEY CONCEPT
• Self – convincing
• Constant support and encouragement

5. RESULT

7. STRATEGY
3 Platforms:

8. Viral video
Uploading video from supporters

9. • Conversations: sharing advice and
experience
• Uploading pieces of creative works
• Commenting
• Polls and surveys
• Creative applications: quiz, games etc.

10. • Conversations: sharing advice and
experience
• Constant messaging in 140 words
• Fast respons

11. MEASURING
Engagement, and Reach
By number of:

12. REACH
• Facebook: fans
• Twitter: followers
• Youtube: viewers

13. ENGAGEMENT
• Facebook: comments, likes, share.
• Twitter: tweets, retweets, mentions.
• Youtube: views, comments, thumbs,
subscriptions.