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Designing Cross-channel user experiences
 

Designing Cross-channel user experiences

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Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.

Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.

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    Designing Cross-channel user experiences Designing Cross-channel user experiences Presentation Transcript

    • Andrea Resmini – UXBrighton 2011Pervasive Information ArchitectureDesigning Cross-channel User Experiences Photo: Gotan Project, gotanproject.com
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A brief personal anecdote
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE On my way to Brighton
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The whole is more than the sum of its parts “Customers interact with (the)brand: they don’t care about the channel” Jess McMullin & Samantha Starmer
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Multi-channel vs cross-channel
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Product design becomes experience design From the Manifesto of Pervasive Information Architecture
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A simple task: write or send a message
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREBYU EDU (news.byu.edu)
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE One task, many interfaces
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in on my mobile
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in at CPH
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Messages have no medium
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE As products are weaved intocomplex experiences, we struggle for meaning and closure
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The information architecture is the sense-making layer
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Name of the Rose
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the novel
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the movie
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURECognitive continuity is not visual nor sensory continuity
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interfaces Touch-points Information architecture
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A map of Cambridge
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE We are physical beings
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Space and place are two very different things
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREPlace
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE What we bring into pervasivearchitectures is the idea of place
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE d resmini boss not here. Lets go play cricket!
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In your room with a friendhttp://www.flickr.com/photos/46037115@N04/4233027629/
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE @resmini boss not here. Lets go play cricket!
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In a stadium in front of a crowdhttp://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making reduces disorientation and increases legibility and way-finding. Makes us feel at home.
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent Vega And Marsellus Wallaces Wife The Golden Watch The Bonnie Situation
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interlacement
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The frenzy of Orlando
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent and Butch
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Texas Chainsaw Massacre
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Ronconis Orlando
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation suggest relevant connections among pieces ofinformation, services, and goods tohelp users achieve explicit goals or stimulate latent needs
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREIt provides seamless interlacement in-channel and across all channels
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In channel Correlation Across channels
    • ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE http://pervasiveia.com/