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Andrea Resmini – UXBrighton 2011Pervasive Information ArchitectureDesigning Cross-channel User Experiences              Ph...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE      A brief personal anecdote
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE        On my way to Brighton
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE        The whole is more than the sum of its parts “Customers intera...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE  Multi-channel vs cross-channel
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE       Product design becomes          experience design       From t...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE            A simple task:       write or send a message
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREBYU EDU (news.byu.edu)
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE     One task, many interfaces
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE     Self check-in on my mobile
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE          Self check-in at CPH
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE     Messages have no medium
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE  As products are weaved intocomplex experiences, we struggle   for m...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The information architecture is     the sense-making layer
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE         The Name of the Rose
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                 In the novel
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                In the movie
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURECognitive continuity is not visual    nor sensory continuity
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                      Interfaces                     Touch-points    ...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE           Reduction             CorrelationPlace-making        Consi...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE           Reduction             CorrelationPlace-making        Consi...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE               Place-making
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE          A map of Cambridge
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE        We are physical beings
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE   Space and place are two very         different things
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREPlace
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE What we bring into pervasivearchitectures is the idea of place
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE       d resmini boss not here.         Lets go play cricket!
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                In your room with a friendhttp://www.flickr.com/photo...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE       @resmini boss not here.        Lets go play cricket!
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE         In a stadium in front of a crowdhttp://gm25liveen.web-log.nl...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE      Place-making reduces   disorientation and increases    legibili...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                 Correlation
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE     Vincent Vega And  Marsellus Wallaces Wife                       ...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE               Interlacement
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE         The frenzy of Orlando
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE           Vincent and Butch
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE   The Texas Chainsaw Massacre
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE           Ronconis Orlando
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE   Correlation suggest relevant   connections among pieces ofinformat...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREIt provides seamless interlacement in-channel and across all channels
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE                       In channel                            Correlat...
ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE        http://pervasiveia.com/
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Designing Cross-channel user experiences

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Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.

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Transcript of "Designing Cross-channel user experiences"

  1. 1. Andrea Resmini – UXBrighton 2011Pervasive Information ArchitectureDesigning Cross-channel User Experiences Photo: Gotan Project, gotanproject.com
  2. 2. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A brief personal anecdote
  3. 3. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE On my way to Brighton
  4. 4. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The whole is more than the sum of its parts “Customers interact with (the)brand: they don’t care about the channel” Jess McMullin & Samantha Starmer
  5. 5. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  6. 6. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Multi-channel vs cross-channel
  7. 7. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Product design becomes experience design From the Manifesto of Pervasive Information Architecture
  8. 8. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A simple task: write or send a message
  9. 9. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  10. 10. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  11. 11. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREBYU EDU (news.byu.edu)
  12. 12. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  13. 13. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  14. 14. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE One task, many interfaces
  15. 15. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in on my mobile
  16. 16. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Self check-in at CPH
  17. 17. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Messages have no medium
  18. 18. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE As products are weaved intocomplex experiences, we struggle for meaning and closure
  19. 19. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The information architecture is the sense-making layer
  20. 20. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Name of the Rose
  21. 21. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the novel
  22. 22. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In the movie
  23. 23. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURECognitive continuity is not visual nor sensory continuity
  24. 24. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interfaces Touch-points Information architecture
  25. 25. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
  26. 26. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Reduction CorrelationPlace-making Consistency Resilience Cross-channel heuristics
  27. 27. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making
  28. 28. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE A map of Cambridge
  29. 29. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE We are physical beings
  30. 30. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Space and place are two very different things
  31. 31. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREPlace
  32. 32. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  33. 33. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  34. 34. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE What we bring into pervasivearchitectures is the idea of place
  35. 35. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE d resmini boss not here. Lets go play cricket!
  36. 36. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In your room with a friendhttp://www.flickr.com/photos/46037115@N04/4233027629/
  37. 37. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE @resmini boss not here. Lets go play cricket!
  38. 38. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In a stadium in front of a crowdhttp://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html
  39. 39. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Place-making reduces disorientation and increases legibility and way-finding. Makes us feel at home.
  40. 40. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation
  41. 41. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent Vega And Marsellus Wallaces Wife The Golden Watch The Bonnie Situation
  42. 42. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Interlacement
  43. 43. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The frenzy of Orlando
  44. 44. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
  45. 45. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Vincent and Butch
  46. 46. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE The Texas Chainsaw Massacre
  47. 47. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Ronconis Orlando
  48. 48. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE Correlation suggest relevant connections among pieces ofinformation, services, and goods tohelp users achieve explicit goals or stimulate latent needs
  49. 49. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTUREIt provides seamless interlacement in-channel and across all channels
  50. 50. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE In channel Correlation Across channels
  51. 51. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE http://pervasiveia.com/
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