The Reprints Revolution will not be Televised

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A revolution is underway by our customers in the Life Sciences. They have fully embraced the iPad; their shift to digital has been dramatic. This disruptive shift threatens the reprints business model that exists today. Major issues need to be addressed for reprints to thrive once again: guideline conformance, unobstructed user access, licensing controls, piracy prevention, pricing that drives greater overall spends, multi-channel reporting visibility.

This is the slide deck from the 27 June 2012 'publishers only' webinar to designed to help scholarly publishers arm themselves for the reprints revolution. It includes an introduction to Article Viewer from Reprints Desk, designed to help publishers of clinical content to securely distribute licensed eprints on the iPad and on the Web.

Published in: Health & Medicine, Technology
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The Reprints Revolution will not be Televised

  1. 1. The Reprints Revolution will not be TelevisedA Reprints Desk presentation for scholarly STM publishers 6/27/2012 Reprints Desk, Inc. © 2012
  2. 2. Introductions
  3. 3. What is the revolution?
  4. 4. What’s fueling the revolution? Expiring patents Shifting focus on emerging markets Increasing data requirements Physician migration to hospitals More regulation (e.g. Sunshine Act) Digital shift – iPads, integrations, & more.
  5. 5. So the shift to digital is good, right? Source: The Reprints Revolution will not be Televised webinar registration survey results
  6. 6. It depends how prepared we are…• Increased ePrints• Decreased Reprints• Lower sales for ePrints  vs. Reprints
  7. 7. …and customer satisfaction Webinar Survey Results: In terms of digital and mobile ePrint support capabilities, our  reprint customers areSource: The Reprints Revolution will not be Televised webinar registration survey results
  8. 8. Arming for the Reprints RevolutionUnderstanding Buyers & The Buying Process
  9. 9. Who’s really buying?
  10. 10. What’s the buying criteria?  Regulatory approvals  Market factors  Content strategy  Licensing costs & terms  Data requirements   User experience
  11. 11. Why are they buying now?
  12. 12. What do they really want?Pricing that enables more eprints to be usedLicensing terms that enable eprints to be  used in more placesA cross‐publisher experience that enables  similarity in licensing, user experience &  reporting – whether 1 or 100s of eprints
  13. 13. So why does this matter?
  14. 14. Can we get there from here?
  15. 15. Solution exampleArticle Viewer Mobile‐Web App  Simple way to get  licensed reprints on  iPads, the web & 3rd party apps  Cross‐publisher & portal  experience & reporting  Works on Windows, Mac  & Linux OS
  16. 16. Additional resources http://www.hcpengage.comhttp://tinyurl.com/podcast‐reprints
  17. 17. Q&A www.reprintsdesk.com

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