A revolution is underway by our customers in the Life Sciences. They have fully embraced the iPad; their shift to digital has been dramatic. This disruptive shift threatens the reprints business model that exists today. Major issues need to be addressed for reprints to thrive once again: guideline conformance, unobstructed user access, licensing controls, piracy prevention, pricing that drives greater overall spends, multi-channel reporting visibility. This is the slide deck from the 27 June 2012 'publishers only' webinar to designed to help scholarly publishers arm themselves for the reprints revolution. It includes an introduction to Article Viewer from Reprints Desk, designed to help publishers of clinical content to securely distribute licensed eprints on the iPad and on the Web.

1. The Reprints Revolution
will not be Televised
A Reprints Desk presentation for
scholarly STM publishers
6/27/2012 Reprints Desk, Inc. © 2012

2. Introductions

3. What is the revolution?

4. What’s fueling the revolution?
 Expiring patents
 Shifting focus on emerging markets
 Increasing data requirements
 Physician migration to hospitals
 More regulation (e.g. Sunshine Act)
 Digital shift – iPads, integrations, & more.

5. So the shift to digital is good, right?
Source: The Reprints Revolution will not be Televised webinar registration survey results

6. It depends how prepared we are…
• Increased ePrints
• Decreased Reprints
• Lower sales for ePrints
vs. Reprints

7. …and customer satisfaction
Webinar Survey Results:
In terms of digital and mobile ePrint support capabilities, our
reprint customers are
Source: The Reprints Revolution will not be Televised webinar registration survey results

8. Arming for the
Reprints Revolution
Understanding Buyers
& The Buying Process

9. Who’s really buying?

10. What’s the buying criteria?
 Regulatory approvals
 Market factors
 Content strategy
 Licensing costs & terms
 Data requirements
 User experience

11. Why are they buying now?

12. What do they really want?
Pricing that enables more eprints to be used
Licensing terms that enable eprints to be
used in more places
A cross‐publisher experience that enables
similarity in licensing, user experience &
reporting – whether 1 or 100s of eprints

13. So why does this matter?

14. Can we get there from here?

15. Solution example
Article Viewer Mobile‐Web App
 Simple way to get
licensed reprints on
iPads, the web & 3rd
party apps
 Cross‐publisher & portal
experience & reporting
 Works on Windows, Mac
& Linux OS

16. Additional resources
http://www.hcpengage.com
http://tinyurl.com/podcast‐reprints

17. Q&A
www.reprintsdesk.com