Optimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend...
WhyWhy ReRe Engineer?Engineer?WhyWhy ReRe--Engineer?Engineer?
The soul of the text-based
content industrycontent industry
Why Books on Shelves?
Less than 1 in 10
books are regularly
used in libraries.
Yet millions spent
each year on shelveseach...
Past predictions of the future
1985 “All publishing will soon be electronic
and you won’t be needed anymore.”
1998 “Aggreg...
Information Chaos?
Electronic content =
optimized usage?optimized usage?
90%
100%
13%13%
<22%<22%
60%
70%
80%
<22%<22%
50%50%
40%
50%
60%
10%...
Things we can count on…
copyright haiku:copyright haiku:
Copyright royalty
Information wants to be free
But no, it is not
Guiding Principles
»Scientific Integrity
to recognize the value of peer review
»Content Lifecycle Approach»Content Lifecyc...
RightRight
RightRight
TiTi
RightRight
RightRight
PlacePlace
TimeTime
RightRight
ArticleArticle
Waste and price
» Waste:» Waste:
Bigger economies of scale
E d» End-users:
“Why not” instead “how much?”Why not instead ho...
rightg
article
++
rightrightright
++
gg
price?price?
right
place
price?price?
right
++
right
time
O t iti t O ti iO t iti t O ti iOpportunities to OptimizeOpportunities to Optimize
Content SpendingContent Spendingp gp g
1)1) Remove barriersRemove barriers
to content acquisition & re-useto content acquisition & re use
2) I t t d i i2) I t t ...
A medical scientist is asked a
question by a healthcare provider.
• Does the medical scientist have easy access to the art...
A brand manager bought
ti l l t han article last year – her
colleagues now want a copy.g py
• How do they know that a coll...
A literature support teampp
receives 100 references – all
articles are needed next dayarticles are needed next day.
• Can ...
3 Lessons Learned3 Lessons Learned
Case Study #1: Link Resolvers
Project:Project:
Evaluate efficacy & configuration in article supply workflowEvaluate effica...
Case Study #2: Medical Affairs
Project:Project:
Improve efficiency in a medical affairs article (~40/day)Improve efficienc...
Case Study #3: Sales Team
Project:Project:
Create a custom suite of web-based tools
to simplify and legitimize article re-...
Content workflow data
The data about the Who bought it?The data about the
articles you acquire,
use and manage
Who bought ...
Final ThoughtsFinal Thoughts
Tha k Yo !Tha k Yo !Thank You!Thank You!
Scott Levi AhlbergScott Levi Ahlberg
Reprints Desk
P: +1 (310) 984-6806
E: sahlbe...
Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows
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Optimizing STM Content Spend & Improving Access by Re-Engineering Workflows

  1. 1. Optimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving Access by Re-Engineering Workflows Scott Levi Ahlberg, Reprints Deskg, p 26 January 2010
  2. 2. WhyWhy ReRe Engineer?Engineer?WhyWhy ReRe--Engineer?Engineer?
  3. 3. The soul of the text-based content industrycontent industry
  4. 4. Why Books on Shelves? Less than 1 in 10 books are regularly used in libraries. Yet millions spent each year on shelveseach year on shelves, furniture, and other infrastructureinfrastructure.
  5. 5. Past predictions of the future 1985 “All publishing will soon be electronic and you won’t be needed anymore.” 1998 “Aggregators will be obsolete.”
  6. 6. Information Chaos?
  7. 7. Electronic content = optimized usage?optimized usage? 90% 100% 13%13% <22%<22% 60% 70% 80% <22%<22% 50%50% 40% 50% 60% 10% 20% 30% 0% DocumentDocument DeliveryDelivery Repeat DDRepeat DD PurchasesPurchases ePrintePrint DownloadsDownloadsDeliveryDelivery PurchasesPurchases DownloadsDownloads
  8. 8. Things we can count on…
  9. 9. copyright haiku:copyright haiku: Copyright royalty Information wants to be free But no, it is not
  10. 10. Guiding Principles »Scientific Integrity to recognize the value of peer review »Content Lifecycle Approach»Content Lifecycle Approach to realize aftermarket value »Fair Pricing to make things fair & easy to understand and payto make things fair & easy to understand and pay
  11. 11. RightRight RightRight TiTi RightRight RightRight PlacePlace TimeTime RightRight ArticleArticle
  12. 12. Waste and price » Waste:» Waste: Bigger economies of scale E d» End-users: “Why not” instead “how much?”Why not instead how much?
  13. 13. rightg article ++ rightrightright ++ gg price?price? right place price?price? right ++ right time
  14. 14. O t iti t O ti iO t iti t O ti iOpportunities to OptimizeOpportunities to Optimize Content SpendingContent Spendingp gp g
  15. 15. 1)1) Remove barriersRemove barriers to content acquisition & re-useto content acquisition & re use 2) I t t d i i2) I t t d i i kiki2) Integrate decision2) Integrate decision--makingmaking into the workflow 3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies
  16. 16. A medical scientist is asked a question by a healthcare provider. • Does the medical scientist have easy access to the article? • How can it be delivered? • Is this use subject to regulatory review?Is this use subject to regulatory review?
  17. 17. A brand manager bought ti l l t han article last year – her colleagues now want a copy.g py • How do they know that a colleague has• How do they know that a colleague has already purchased the article? • Are they allowed to share?• Are they allowed to share? • Or do they each need to purchase their own copy?their own copy?
  18. 18. A literature support teampp receives 100 references – all articles are needed next dayarticles are needed next day. • Can they meet the deadline? • How do they know which ones arey covered by their subscriptions? • How will the end user know whato t e e d use o at their re-use rights are?
  19. 19. 3 Lessons Learned3 Lessons Learned
  20. 20. Case Study #1: Link Resolvers Project:Project: Evaluate efficacy & configuration in article supply workflowEvaluate efficacy & configuration in article supply workflow Result:Result: • 16% of docdel orders for content already acquired • 10% of resolved links aren’t resolved to the article Lessons?Lessons?Lessons?Lessons?
  21. 21. Case Study #2: Medical Affairs Project:Project: Improve efficiency in a medical affairs article (~40/day)Improve efficiency in a medical affairs article ( 40/day) supply and rights management workflow Background:Background:Background:Background: • 44% of articles published in subscription content • 30% allow external delivery through MI clause or rightsy g g granted by an RRO Lessons?Lessons?
  22. 22. Case Study #3: Sales Team Project:Project: Create a custom suite of web-based tools to simplify and legitimize article re-use Key Result:Key Result:Key Result:Key Result: Sales team didn’t want to use another website to get their jobs done • 80% of time is spent using Outlook • 20% of their time is spent onp Blackberries or iPhones Lessons?Lessons?Lessons?Lessons?
  23. 23. Content workflow data The data about the Who bought it?The data about the articles you acquire, use and manage Who bought it? When? Why? use, and manage has meaning and Who else used it? How? What was their reaction? value to others What was their reaction? What else is needed?
  24. 24. Final ThoughtsFinal Thoughts
  25. 25. Tha k Yo !Tha k Yo !Thank You!Thank You! Scott Levi AhlbergScott Levi Ahlberg Reprints Desk P: +1 (310) 984-6806 E: sahlberg@reprintsdesk.comE: sahlberg@reprintsdesk.com

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