1. Optimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving AccessOptimizing STM Content Spend & Improving Access
by Re-Engineering Workflows
Scott Levi Ahlberg, Reprints Deskg, p
26 January 2010

2. WhyWhy ReRe Engineer?Engineer?WhyWhy ReRe--Engineer?Engineer?

3. The soul of the text-based
content industrycontent industry

4. Why Books on Shelves?
Less than 1 in 10
books are regularly
used in libraries.
Yet millions spent
each year on shelveseach year on shelves,
furniture, and other
infrastructureinfrastructure.

5. Past predictions of the future
1985 “All publishing will soon be electronic
and you won’t be needed anymore.”
1998 “Aggregators will be obsolete.”

7. Information Chaos?

8. Electronic content =
optimized usage?optimized usage?
90%
100%
13%13%
<22%<22%
60%
70%
80%
<22%<22%
50%50%
40%
50%
60%
10%
20%
30%
0%
DocumentDocument
DeliveryDelivery
Repeat DDRepeat DD
PurchasesPurchases
ePrintePrint
DownloadsDownloadsDeliveryDelivery PurchasesPurchases DownloadsDownloads

9. Things we can count on…

10. copyright haiku:copyright haiku:
Copyright royalty
Information wants to be free
But no, it is not

11. Guiding Principles
»Scientific Integrity
to recognize the value of peer review
»Content Lifecycle Approach»Content Lifecycle Approach
to realize aftermarket value
»Fair Pricing
to make things fair & easy to understand and payto make things fair & easy to understand and pay

12. RightRight
RightRight
TiTi
RightRight
RightRight
PlacePlace
TimeTime
RightRight
ArticleArticle

13. Waste and price
» Waste:» Waste:
Bigger economies of scale
E d» End-users:
“Why not” instead “how much?”Why not instead how much?

14. rightg
article
++
rightrightright
++
gg
price?price?
right
place
price?price?
right
++
right
time

15. O t iti t O ti iO t iti t O ti iOpportunities to OptimizeOpportunities to Optimize
Content SpendingContent Spendingp gp g

16. 1)1) Remove barriersRemove barriers
to content acquisition & re-useto content acquisition & re use
2) I t t d i i2) I t t d i i kiki2) Integrate decision2) Integrate decision--makingmaking
into the workflow
3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies3) Discover efficiencies

17. A medical scientist is asked a
question by a healthcare provider.
• Does the medical scientist have easy access to the article?
• How can it be delivered?
• Is this use subject to regulatory review?Is this use subject to regulatory review?

18. A brand manager bought
ti l l t han article last year – her
colleagues now want a copy.g py
• How do they know that a colleague has• How do they know that a colleague has
already purchased the article?
• Are they allowed to share?• Are they allowed to share?
• Or do they each need to purchase
their own copy?their own copy?

19. A literature support teampp
receives 100 references – all
articles are needed next dayarticles are needed next day.
• Can they meet the deadline?
• How do they know which ones arey
covered by their subscriptions?
• How will the end user know whato t e e d use o at
their re-use rights are?

20. 3 Lessons Learned3 Lessons Learned

21. Case Study #1: Link Resolvers
Project:Project:
Evaluate efficacy & configuration in article supply workflowEvaluate efficacy & configuration in article supply workflow
Result:Result:
• 16% of docdel orders for content already acquired
• 10% of resolved links aren’t resolved to the article
Lessons?Lessons?Lessons?Lessons?

22. Case Study #2: Medical Affairs
Project:Project:
Improve efficiency in a medical affairs article (~40/day)Improve efficiency in a medical affairs article ( 40/day)
supply and rights management workflow
Background:Background:Background:Background:
• 44% of articles published in subscription content
• 30% allow external delivery through MI clause or rightsy g g
granted by an RRO
Lessons?Lessons?

23. Case Study #3: Sales Team
Project:Project:
Create a custom suite of web-based tools
to simplify and legitimize article re-use
Key Result:Key Result:Key Result:Key Result:
Sales team didn’t want to use another
website to get their jobs done
• 80% of time is spent using Outlook
• 20% of their time is spent onp
Blackberries or iPhones
Lessons?Lessons?Lessons?Lessons?

24. Content workflow data
The data about the Who bought it?The data about the
articles you acquire,
use and manage
Who bought it?
When?
Why?
use, and manage
has meaning and
Who else used it?
How?
What was their reaction?
value to others
What was their reaction?
What else is needed?

25. Final ThoughtsFinal Thoughts

26. Tha k Yo !Tha k Yo !Thank You!Thank You!
Scott Levi AhlbergScott Levi Ahlberg
Reprints Desk
P: +1 (310) 984-6806
E: sahlberg@reprintsdesk.comE: sahlberg@reprintsdesk.com