the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics – CIPR definition
1. PR some introductory remarks- three thoughts before youstartGed CarrollDirector digital, social & interactiveBurson-Marsteller
2. Disclaimer 22 DAYS
3. What is PR?
4. Have fun
5. In summary• PR is more than press releases and media relations• Resist the urge to just do something• PR is hard and you need to vary the conversation – don’t forget to be frivolous or have fun now and again
6. Ged Carrollged.firstname.lastname@example.org+852 2880 0229http://www.burson-marsteller.asiaThank you for your time