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Ged caroll burson marsteller- nfp slides

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Some introductory slides I put together for a panel discussion

Some introductory slides I put together for a panel discussion


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  • the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics – CIPR definition
  • Transcript

    • 1. PR some introductory remarks- three thoughts before youstartGed CarrollDirector digital, social & interactiveBurson-Marsteller
    • 2. Disclaimer 22 DAYS
    • 3. What is PR?
    • 4. Have fun
    • 5. In summary• PR is more than press releases and media relations• Resist the urge to just do something• PR is hard and you need to vary the conversation – don’t forget to be frivolous or have fun now and again
    • 6. Ged Carrollged.carroll@bm.com+852 2880 0229http://www.burson-marsteller.asiaThank you for your time