Webstatic to webactive

Webstatic to Webactive Or….How to encourage your LG organisation to engage with the digital world in under 4 months

Webstatic?

Webactive?

How did this happen? At the end of the day you need Council/management to make that first leap (of faith?) 1. Social Media monitoring… also known as the digital wake up call… ( http://pipes.yahoo.com )

How did this happen?
Start a blog, facebook etc….
Train staff as content producers and monitors
Integrate it all together
2. Your content owners are producers

3. Measure everything
Weekly/Monthly reports to team/managers on web activity including social media
Prove the worth of this engagement with real data (traffic/service growth)

4. Have a Digital Strategy!
Know where you are going
Have a shared strategy for the journey to that destination

http://twitter.com/hurstvillelmg http://www.youtube.com/hurstvillelmg http://www.flickr.com/photos/hurstvillecitylibrary http://www.facebook.com/pages/Hurstville-City-Library-Museum-Gallery/72490163305 http://lmg.hurstville.nsw.gov.au <- I know. We are working on it http://www.librarything.com/profile/HurstvilleLibrary And more… [email_address] Contact us (me?)

Webstatic to webactive

by Reem Abdelaty on Aug 20, 2010

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Webstatic to webactive — Presentation Transcript