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Encourage Your LG Organisation to Embrace Digital in 4 Months

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Reem Nasr
Reem Nasr

by Nicolaas Earnshaw

Technology
1 of 8
Webstatic to Webactive Or….How to encourage your LG organisation to engage with the digital world in under 4 months
Webstatic?
Webactive?
How did this happen? At the end of the day you need Council/management to make that first leap (of faith?) 1. Social Media monitoring… also known as the digital wake up call… ( http://pipes.yahoo.com )
How did this happen? ,[object Object],[object Object],[object Object],2. Your content owners are producers
How did this happen? ,[object Object],[object Object],[object Object]
How did this happen? ,[object Object],[object Object],[object Object]
http://twitter.com/hurstvillelmg http://www.youtube.com/hurstvillelmg http://www.flickr.com/photos/hurstvillecitylibrary http://www.facebook.com/pages/Hurstville-City-Library-Museum-Gallery/72490163305 http://lmg.hurstville.nsw.gov.au <- I know. We are working on it http://www.librarything.com/profile/HurstvilleLibrary And more… [email_address] Contact us (me?)

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Encourage Your LG Organisation to Embrace Digital in 4 Months

Editor's Notes

  1. Webstatic? Single site, content that never changes. If it does, tends to be by a single person who doesn’t own part of the business. Lack of engagement, one way etc
  2. Webactive? Organisation with digital assets which are engaging, timely, accurate, conversational, multiple content contributors. Target towards communities of interest related to your business.
  3. Social media monitoring is a great way to point out that conversation are happening right now, with or without your LG organisations engagement. Show evidence suggesting investment in engaging this online world. LMG has been very smart to positively take on spaces where people have conversations and engage them.
  4. Blogs, twitter, facebook pages… all easy to setup (and free!). We know conversations are happening in these spaces, so we go out to meet them. Empower your staff to produce and MANAGE content. Provide the training, support and policy to make this happen. Link it all together by technically and from a consumers perspective.
  5. Measure it. Use the data to make smarter decisions (i.e we own childrens story time in google, so why not put them online to capitalise?)
  6. Have people thinking about online when they are offline. It will change the way you deliver your services for the better. More than digital marketing and communication…