My 1st attempt in preparing telecom ValueAddedServices and conducted research to understand vas

1. VALUEADDED SERVICES

5. WHAT IS VAS & WHY VAS?
Value Added Services are enhanced
services which add value to the basic
teleservices and bearer services for
which separate License are issued.
•Decrease in ARPU for telecom operators
•Very low operating margins
•Decreasing call rates
•Increase in number of operators in each circle
•Saturation in metro markets

6. A- Astrology , App store, AdRBT
B- Bolly wood, Blo gging , Browsing
C-Cricket, Communities , Content U-Utilities
D- Devo tion , Dating V-Verna cular , Voice
E- Educa tion , Enterprise W-Wallpaper,Widgets
F-Fun Y-Youth based apps
G-Gaming , Gambling Z-Zoo Zoo
H-Health , Handsets
I-Infotainment
J-Jokes
K-Knowledge
L-Location Based Services
M-Music , M commerce
N-Networking ,News
O-Ovil ike stores
P-Profile , Packing, Pricing
Q-Quiz
R-Ringtones ,Rural ,Religion ,Radio
S-Search , Sa tchet
T-Tv on mobile, Ticketing

17. BUILDING VAS PROPOSITION
•CAPTURE CUSTOMER IMAGINATION
•FASTER INTERACTIVITY
•FULLFILL UNMET NEEDS
•DEVELOP SUSTAINABLE REVENUE STREAMS
•EXPLORE DISTRIBUTION CHANNELS
BARRIER FOR UPSTAKE OF NEW SERVICES
•HANDSET RESTRICTIONS
•SERVICE PERFORMANCE
•COST
•USEFULNESS

18. COMPANIES DEAL VALUEADDEDSERVICES
ACL Wireless Go2andPlay
Active media Go Bindas
Altruist Geodesic
AOL mobile Hun gama mobile
Astro yogi mobile
Astute Systems
Baytalketic Harmonix Productions
Buzz city Imimobile
Buongiorno lifetree
Callup Kirusa
Cellnext Mauj MOBILE365 MOBILE2WIN
Cellent
Canvasam Pyro networks Spice digital
Coruscant
Comviva
Digitalstrait Su bex
EnableM
Enterux solutions
Frozen digit technologies

22. FUTURE OF VAS
•India Mobile VAS Industry to Grow at
32.3% CAGR by 2014
•Booming Mobile Gaming Market in
India by 40%
•4th Annual Mobile VAS Summit 2012 NEW DELHI

25. According to latest information of TRAI :
CDMA ARPU : DECEMBER – MARCH :
73 TO 75
INCREASED BY 2.49%
YEAR TO YEAR 14.54%
GSM ARU : DECEMBER – MARCH:
96 TO 97 INCREASED BY 1.66%