Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Perspective on 20th Anniversary of AARP.org

608 views

Published on

I deconstructed Horace Dediu / Asymco's amazing technology adoption & lifespans chart for a Digital Strategy & Operations all-staff meeting where we commemorated the 20th anniversary of AARP.org. I encouraged the staff to draw their own lifespan or their grandparents or children on the chart to reflect on where we've come from and where we might go in the digital realm.

Source of the chart with notes and caveats:

http://www.asymco.com/2013/11/18/seeing-whats-next-2/

http://www.asymco.com/2013/11/19/a-way-to-measure-ones-life/

https://www.youtube.com/watch?v=oqgvpitlWJs

A life expectancy calculator:

http://time.com/3485579/when-will-i-die-life-expectancy-calculator/

Published in: Technology
  • Funny to Titled this Perspective ;-)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Perspective on 20th Anniversary of AARP.org

  1. 1. Perspective on AARP.org 20th Anniversary By Mike Lee DSO All-Staff Meeting January 22, 2015
  2. 2. Adoption rates of consumer technologies in the U.S. 9 - 91% penetration vertical, years 1900-2074 horizontal, 2015 in red
  3. 3. Last 20 years of AARP.org in orange
  4. 4. Growth of internet added
  5. 5. Lifespan to date of AARP in yellow
  6. 6. S-curve of technology adoption
  7. 7. Adoption phases Innovators Early Adopters Early Majority Late Majority Laggards
  8. 8. Stove, 1900-1958, 58 years
  9. 9. Phone, 1903-1976, 73 years
  10. 10. Electricity, 1908-1950, 42 years
  11. 11. Car, 1915-1990, 75 years
  12. 12. Radio, 1925-1948, 23 years
  13. 13. TV, 1951-1964, 13 years
  14. 14. Microwave, 1979-2006, 27 years
  15. 15. VCR, 1983-2003, 30 years
  16. 16. PC, 1985-2015, 30 years
  17. 17. Cellphone, 1993-2006, 13 years
  18. 18. Internet, 1993-2015, 22 years
  19. 19. Smartphone, 2007-2015, 8 years
  20. 20. Tablet, 2011-2015, 4 years
  21. 21. All examples
  22. 22. Human life expectancy overlay
  23. 23. Baby boomers (AARP grew to serve them)
  24. 24. Traced from my boomer birth year…
  25. 25. Mike’s expected lifespan based on 1961 birth: ~71 years
  26. 26. 25% chance of making it past age 96 in 2056
  27. 27. Technology and human lifespans. What’s next?
  28. 28. The full Asymco chart.
  29. 29. Will send PowerPoint with your own editable lifespan. Source of the chart: http://www.asymco.com/2013/11/18/seeing-whats-next-2/ http://www.asymco.com/2013/11/19/a-way-to-measure-ones-life/ https://www.youtube.com/watch?v=oqgvpitlWJs A life expectancy calculator: http://time.com/3485579/when-will-i-die-life-expectancy-calculator/

×