Social Media Strategy Understanding Twitter Using Twitter for business

1. Learning to Love Social Media
What is Twitter?
Why use Twitter?
Taking a tour – Lingo & navigation
How to get started
Etiquette
Tools & Resources
Presented by Rebecca Page

2. What is Twitter?
Microblogging site with 360 million profiles globally.
460,000 new Twitter accounts are created every day.
- Free and available to anyone
- Public to anyone, even people not on Twitter
- 140 character limit, including punctuation
- Instant posting of what you enter
- No need for special software or program

3. Why use Twitter?
Conversation. Discussion. Sharing.
Personal Interests
Hobbies, stage of life, health issues
Politics and Academic
World events and issues, headlines, news stories
Small Business
- Networking in your community
- Sharing information and asking advice
Big Brands/Corporate
- Customer service
- Product launches, events, sales, surveys
Twitter is a conversation. Participate consistently, or don’t bother.

4. Why use Twitter?
Social Media Strategy & Issues to Consider
Who is your audience?
Are they on Twitter?
What do you want to represent?
What do you want to say? Message and image.
Who do you want to follow?
Beware of bots!
Personal vs Business profiles
Credibility and professionalism
Twitter is a conversation. Participate consistently, or don’t bother.

5. Taking a tour – Profile
Profile
Name
Avatar
Handle
Bio
Website link

6. Taking a tour - Lingo
Followers are the
other Twitter users
who will see your
tweets in their feed.
When you follow
someone, their
Lists
tweets show in your
feed
Feed is the stream of
Tweets Following Followers tweets coming from
How many and who How many and who your followers
How active on Twitter?
do they follow? follows them?
Lists is a way to
organize your
followers by
whatever category
you choose.

7. Background Feed or Stream Tweet

8. Review of Terminology
Handle - @RebeccaPageCHS , @ConciergeHomeS, @WBN_Ottawa
Avatar – photo of yourself or your company logo
Bio – 140 characters about you and why you are on Twitter
Followers – list of who is following your tweets
Following – whose tweets you are following
Profile – snapshot of the above information
Tweet – message or post of up to 140 characters
Feed or Stream – flow of tweets
Hashtag # - method of tracking content for measurement or searches
DM (Direct Message) – private message between followers
RT (retweet) – Forwarding on a tweet to your followers
Tagging – using a handle in a tweet. “Met lots of awesome #Ottawa
women at @WBN_Ottawa event last night”
Mentions – seeing when someone has tagged you in a tweet

9. Review of Terminology

10. How to get started
1. Decide on handle, avatar, message, strategy
2. Sign up and set up your profile
3. Start following, listening, and looking for opportunities to engage

11. Twitter Etiquette
1. Don’t oversell your business. Bring value to your followers.
2. Thank RTs.
3. Reply to DMs.
4. You are not obligated to follow back. Have a reason to.
5. Use good manners and language.

12. Tools & Resources
Free websites which lets you
set up a dashboards to
manage lists and streams.
Ideal when maintaining
multiple accounts. Can also
schedule Tweets.