3. TREW Client Quotables "TREW Marketing was the right partner, given their technical industry knowledge and strategic approach. The new website looks great and has all the features we wanted. We are absolutely pleased with the results.” ”On a scale of 1 – 10, TREW delivered a 12!” ”Our audience of controls professors and our products are both very technical in nature, but with TREW's long history working in this area, they were able to quickly get up to speed and execute to meet a tight timeline. We were very pleased with the results, including surpassing our goal for dollars quoted and helping the sales team close business.” ”I wanted to take a few minutes to personally thank you and [the TREW] team for the great work. The final result was spectacular!” “TREW has managed our corporate rebranding, website redesign, marketing strategy and day-to-day execution exceptionally well. They are dedicated to understanding our needs and work so collaboratively, I feel part of their team.” “TREW's experience marketing technical products to engineers and scientists made them a great partner for us.”
10. Marketing-Ready Results Ground transportation & energy test products, services Video & RF test products, services Industrial, medical test and machine vision Automated test, embedded control for industrial & bioprocess Controls labs for academic teaching “One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.” – Darryn La Zar, VP of Sales and Marketing, Wineman Technologies
11. Snapshot of Marketing Strategy From To Campaign-centric using many vehicles Growing web traffic, lead capture Clear navigation, professional site Nurture ALL leads Engage proactively, build long-term relationships Messaging benefits Trade-show centric Low web traffic, no lead capture Difficult web experience Amassing lead volume, cherry-pick follow up Follow-up reactively, transactional Messaging features
12. Client Example of Web and Search Results Sample of Monthly Data CTR – .35% CPC - $1.84 TOS – 2:05 Position –1.6 156% YOY growth in web traffic 70% driven by search engine marketing 800% increase in clicks from paid search 3.3 average pages per visit for 2:03 min stay “One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.” –VP of Sales and Marketing
13. Quanser Targeted Campaign Goal: With 3 weeks to execute, provide an integrated back-to-school campaign for Inverted Pendulum promotion Objectives: Create clean, modern micrositedesign to engage professors Design carried through website, email and print Provide multiple points of entry by discipline (mechantronics, electrical, robotics, etc) Drive request for quotes Nurture existing database as well as engage new prospects
17. Life Sciences/BioProcess Product Launch Goal: Strategically plan and execute product launch for bioprocess application in 3 weeks Deliverables: In 4 days, build launch strategy and plan Study competition, define key differentiators, develop messaging Launch product via PR, web, case study materials Collaborate with product partner to extend reach of launch
