Summary 2010 Results <br />Headquartered in Austin, Texas<br />Full service marketing firm <br />Uniquely serving companie...
Client Snapshot<br />
TREW Client Quotables<br />"TREW Marketing was the right partner, given their technical industry knowledge and strategic a...
TREW Services<br />Web<br />Awareness<br />Preference<br />Loyalty<br />
Highlights of 2010 Work, Results<br />
Database Marketing<br />
Core Materials<br />
Website Design<br />
Content Development<br />
Marketing-Ready Results<br />Ground transportation & energy test products, services<br />Video & RF test products, service...
Snapshot of Marketing Strategy<br />From<br />To<br />Campaign-centric using many vehicles<br />Growing web traffic, lead ...
Client Example of Web and Search Results<br />Sample of Monthly Data<br />CTR – .35%<br />CPC - $1.84<br />TOS – 2:05<br /...
Quanser Targeted Campaign<br />Goal: With 3 weeks to execute, provide an integrated back-to-school campaign for Inverted P...
Quanser Inverted Pendulum Microsite<br />Home Page<br />Find a Module<br />
Direct Marketing<br />Postcard<br />HTML Email<br />
	Selected Results<br />
Life Sciences/BioProcess Product Launch<br />Goal: Strategically plan and execute product launch for bioprocess applicatio...
Results<br />New product content<br />Product flyer<br />Customer case study<br />“PBS Biotech Uses CythCircaflex Embedded...
11,993 web impressions, 15 “reads”
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Trew 2010 client results feb'11blog

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Highlights of TREW Marketing work and results in 2010.

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  • Updated 9/15/10
  • Use starburst shape showing percentage growth
  • Trew 2010 client results feb'11blog

    1. 1. Summary 2010 Results <br />Headquartered in Austin, Texas<br />Full service marketing firm <br />Uniquely serving companies in engineering and science<br />
    2. 2. Client Snapshot<br />
    3. 3. TREW Client Quotables<br />"TREW Marketing was the right partner, given their technical industry knowledge and strategic approach. The new website looks great and has all the features we wanted. We are absolutely pleased with the results.”<br />”On a scale of 1 – 10, TREW delivered a 12!”<br />”Our audience of controls professors and our products are both very technical in nature, but with TREW's long history working in this area, they were able to quickly get up to speed and execute to meet a tight timeline. We were very pleased with the results, including surpassing our goal for dollars quoted and helping the sales team close business.”<br />”I wanted to take a few minutes to personally thank you and [the TREW] team for the great work. The final result was spectacular!”<br />“TREW has managed our corporate rebranding, website redesign, marketing strategy and day-to-day execution exceptionally well. They are dedicated to understanding our needs and work so collaboratively, I feel part of their team.”<br />“TREW's experience marketing technical products to engineers and scientists made them a great partner for us.”<br />
    4. 4. TREW Services<br />Web<br />Awareness<br />Preference<br />Loyalty<br />
    5. 5. Highlights of 2010 Work, Results<br />
    6. 6. Database Marketing<br />
    7. 7. Core Materials<br />
    8. 8. Website Design<br />
    9. 9. Content Development<br />
    10. 10. Marketing-Ready Results<br />Ground transportation & energy test products, services<br />Video & RF test products, services<br />Industrial, medical test and machine vision<br />Automated test, embedded control for industrial & bioprocess<br />Controls labs for academic teaching<br />“One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.”<br /> – Darryn La Zar, VP of Sales and Marketing, Wineman Technologies<br />
    11. 11. Snapshot of Marketing Strategy<br />From<br />To<br />Campaign-centric using many vehicles<br />Growing web traffic, lead capture<br />Clear navigation, professional site<br />Nurture ALL leads<br />Engage proactively, build long-term relationships<br />Messaging benefits<br />Trade-show centric<br />Low web traffic, no lead capture<br />Difficult web experience<br />Amassing lead volume, cherry-pick follow up<br />Follow-up reactively, transactional <br />Messaging features<br />
    12. 12. Client Example of Web and Search Results<br />Sample of Monthly Data<br />CTR – .35%<br />CPC - $1.84<br />TOS – 2:05<br />Position –1.6<br />156% YOY growth in web traffic <br />70% driven by search engine marketing<br />800% increase in clicks from paid search<br />3.3 average pages per visit for 2:03 min stay<br />“One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.”<br /> –VP of Sales and Marketing<br />
    13. 13. Quanser Targeted Campaign<br />Goal: With 3 weeks to execute, provide an integrated back-to-school campaign for Inverted Pendulum promotion<br />Objectives:<br />Create clean, modern micrositedesign to engage professors<br />Design carried through website, email and print<br />Provide multiple points of entry by discipline (mechantronics, electrical, robotics, etc)<br />Drive request for quotes<br />Nurture existing database as well as engage new prospects<br />
    14. 14. Quanser Inverted Pendulum Microsite<br />Home Page<br />Find a Module<br />
    15. 15. Direct Marketing<br />Postcard<br />HTML Email<br />
    16. 16. Selected Results<br />
    17. 17. Life Sciences/BioProcess Product Launch<br />Goal: Strategically plan and execute product launch for bioprocess application in 3 weeks<br />Deliverables:<br />In 4 days, build launch strategy and plan<br />Study competition, define key differentiators, develop messaging<br />Launch product via PR, web, case study materials<br />Collaborate with product partner to extend reach of launch<br />
    18. 18. Results<br />New product content<br />Product flyer<br />Customer case study<br />“PBS Biotech Uses CythCircaflex Embedded Control System to Create an Innovative Bioreactor”<br />Web landing page redone<br />PR<br /><ul><li>5 in-person media interviews
    19. 19. 11,993 web impressions, 15 “reads”
    20. 20. 11 online articles in first few days</li></ul>Extended reach through partner collaboration<br />Partner news, event keynote<br />Regional partner opportunities id’d<br />
    21. 21. We create smart ideas to promote the innovations of our world’s scientific, engineering and academic leaders.<br />www.trewmarketing.com<br />
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