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Trew 2010 client results feb'11blog

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Highlights of TREW Marketing work and results in 2010.

Highlights of TREW Marketing work and results in 2010.

Published in: Technology

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  • Updated 9/15/10
  • Use starburst shape showing percentage growth
  • Transcript

    • 1. Summary 2010 Results
      Headquartered in Austin, Texas
      Full service marketing firm
      Uniquely serving companies in engineering and science
    • 2. Client Snapshot
    • 3. TREW Client Quotables
      "TREW Marketing was the right partner, given their technical industry knowledge and strategic approach. The new website looks great and has all the features we wanted. We are absolutely pleased with the results.”
      ”On a scale of 1 – 10, TREW delivered a 12!”
      ”Our audience of controls professors and our products are both very technical in nature, but with TREW's long history working in this area, they were able to quickly get up to speed and execute to meet a tight timeline. We were very pleased with the results, including surpassing our goal for dollars quoted and helping the sales team close business.”
      ”I wanted to take a few minutes to personally thank you and [the TREW] team for the great work. The final result was spectacular!”
      “TREW has managed our corporate rebranding, website redesign, marketing strategy and day-to-day execution exceptionally well. They are dedicated to understanding our needs and work so collaboratively, I feel part of their team.”
      “TREW's experience marketing technical products to engineers and scientists made them a great partner for us.”
    • 4. TREW Services
      Web
      Awareness
      Preference
      Loyalty
    • 5. Highlights of 2010 Work, Results
    • 6. Database Marketing
    • 7. Core Materials
    • 8. Website Design
    • 9. Content Development
    • 10. Marketing-Ready Results
      Ground transportation & energy test products, services
      Video & RF test products, services
      Industrial, medical test and machine vision
      Automated test, embedded control for industrial & bioprocess
      Controls labs for academic teaching
      “One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.”
      – Darryn La Zar, VP of Sales and Marketing, Wineman Technologies
    • 11. Snapshot of Marketing Strategy
      From
      To
      Campaign-centric using many vehicles
      Growing web traffic, lead capture
      Clear navigation, professional site
      Nurture ALL leads
      Engage proactively, build long-term relationships
      Messaging benefits
      Trade-show centric
      Low web traffic, no lead capture
      Difficult web experience
      Amassing lead volume, cherry-pick follow up
      Follow-up reactively, transactional
      Messaging features
    • 12. Client Example of Web and Search Results
      Sample of Monthly Data
      CTR – .35%
      CPC - $1.84
      TOS – 2:05
      Position –1.6
      156% YOY growth in web traffic
      70% driven by search engine marketing
      800% increase in clicks from paid search
      3.3 average pages per visit for 2:03 min stay
      “One of our recent web leads went from new prospect to booking a PO for $250k within 3 weeks! Thanks TREW Marketing for driving qualified visitors to our website through search marketing.”
      –VP of Sales and Marketing
    • 13. Quanser Targeted Campaign
      Goal: With 3 weeks to execute, provide an integrated back-to-school campaign for Inverted Pendulum promotion
      Objectives:
      Create clean, modern micrositedesign to engage professors
      Design carried through website, email and print
      Provide multiple points of entry by discipline (mechantronics, electrical, robotics, etc)
      Drive request for quotes
      Nurture existing database as well as engage new prospects
    • 14. Quanser Inverted Pendulum Microsite
      Home Page
      Find a Module
    • 15. Direct Marketing
      Postcard
      HTML Email
    • 16. Selected Results
    • 17. Life Sciences/BioProcess Product Launch
      Goal: Strategically plan and execute product launch for bioprocess application in 3 weeks
      Deliverables:
      In 4 days, build launch strategy and plan
      Study competition, define key differentiators, develop messaging
      Launch product via PR, web, case study materials
      Collaborate with product partner to extend reach of launch
    • 18. Results
      New product content
      Product flyer
      Customer case study
      “PBS Biotech Uses CythCircaflex Embedded Control System to Create an Innovative Bioreactor”
      Web landing page redone
      PR
      • 5 in-person media interviews
      • 19. 11,993 web impressions, 15 “reads”
      • 20. 11 online articles in first few days
      Extended reach through partner collaboration
      Partner news, event keynote
      Regional partner opportunities id’d
    • 21. We create smart ideas to promote the innovations of our world’s scientific, engineering and academic leaders.
      www.trewmarketing.com