TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India

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TVS Dumdaar Chaunati of TVS Star City Bike for brand building.

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TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India

  1. 1. Star City<br />
  2. 2. Project:TVS DumdaarChaunati<br />Mission: Highlighting the strength of the bike <br />Category: Brand Building <br />Agency: RC&M <br />Client: TVS Star city <br />
  3. 3. Star City<br />4-stroke bike, launched in 2006<br />Launched with two key features apt for rural India:<br /><ul><li>Healthy mileage of 65+km/ltr and
  4. 4. Strong shock absorbers apt for the bad road condition of hinterland.</li></li></ul><li>Strong Cpmpetition<br />Continuous upgradations its range<br />Availability of finance facility <br />Good resale value.<br />
  5. 5. So Driving Results from the territory<br />
  6. 6. Where the competitors holds the leading position…<br />
  7. 7. Was a challenge..<br />
  8. 8. Challenge to fight and conquer...<br />
  9. 9. Challenge to increase top of the mind recall for TVS Star City<br />
  10. 10. Challenge to motivate and increase the footfalls at the sub dealer points<br />
  11. 11. Challenge to bring the TG together for a rugged and robust show…called<br />
  12. 12.
  13. 13. Strategy to meet the challenge<br />
  14. 14. And the passion for physical challenges in rural india<br />
  15. 15. Relating the need to carry multiple load on the bike<br />
  16. 16. On this platform, Dumdaarchunauti was evolved<br />
  17. 17. What was DumdarChunauti<br />Build a team and maximum people ride star city at a given point of time<br />
  18. 18. Team effort leading to positive word of mouth<br />
  19. 19. How the challenge was met?<br />
  20. 20. Main Event to Initiate a Challenge<br />A power packed carnival catering to sub-dealer town & 50 satellite villages<br />
  21. 21. Other Highlights<br />Rally and Power game<br />
  22. 22. Supported by service camps<br />
  23. 23. Dumdaarchunauti teams (25 teams)<br />
  24. 24. Awarding the challengers<br />Team with maximum riders on Star city<br />
  25. 25. Huge Impact<br />15 lacs customers contacted<br />
  26. 26. Thank you<br />

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