TVS Dumdaar Chaunati of TVS Star City Bike for brand building.

1. Star City

2. Project:TVS DumdaarChaunati Mission: Highlighting the strength of the bike Category: Brand Building Agency: RC&M Client: TVS Star city

5. So Driving Results from the territory

6. Where the competitors holds the leading position…

7. Was a challenge..

8. Challenge to fight and conquer...

9. Challenge to increase top of the mind recall for TVS Star City

10. Challenge to motivate and increase the footfalls at the sub dealer points

11. Challenge to bring the TG together for a rugged and robust show…called

13. Strategy to meet the challenge

14. And the passion for physical challenges in rural india

15. Relating the need to carry multiple load on the bike

16. On this platform, Dumdaarchunauti was evolved

17. What was DumdarChunauti Build a team and maximum people ride star city at a given point of time

18. Team effort leading to positive word of mouth

19. How the challenge was met?

20. Main Event to Initiate a Challenge A power packed carnival catering to sub-dealer town & 50 satellite villages

21. Other Highlights Rally and Power game

22. Supported by service camps

23. Dumdaarchunauti teams (25 teams)

24. Awarding the challengers Team with maximum riders on Star city

25. Huge Impact 15 lacs customers contacted

26. Thank you