KARNATAK UNIVERSITY, DHARWAD GLOBAL COLLEGE OF BUSINESS MANAGEMENT &IT, Akshay Colony, HUBLI (AFFILIATED TO KARNATAK UNIVERSITY, DHARWAD & RECOGNIZED BY GOVT OF KARNATAKA) A PROJECT REPORT ON “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TO INCREASE ITS SALES” AT TVS VIJAYLAXMI MOTROS HUBLI SUBMITTED BY Mr. SHAHSIDHAR WANTI 10N11832 BBA VI SEMESTER 2013Internal Guide External GuideProf. ALOK V GADDI NOOR BELLARYBBA HOD Sales ExecutiveGlobal College of Business Administration, TVS Vijaylaxmi motors Hubli HubliPage | 1 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
(AFFILIATED TO KARNATAK UNIVERSITY, DHARWAD & RECOGNIZED BY GOVT OF KARNATAKA) CERTIFICATE This is to certify that Mr. SHASHIDHAR WANTI with10N11832 hassatisfactorily completed his project on “A STUDY ON TVS MOTOR APACHE ANDSTRATEGIES TO INCREASE ITS SALES” in the partial fulfillment of therequirement of Bachelor of Business Administration, during the academic year2012-2013.INTERNAL GUIDE HOD-BBA PRINCIPALPROF.ALOK GADDI DR.MAHESH DESHPANDEPage | 2 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
DECLARATION I hereby declare that this project report titled as “A STUDY ON TVSMOTOR APACHE AND STRATEGIES TO INCREASE ITS SALES” hasbeen prepared as a part of my academics during the period of 5th December to 5thJanuary for the partial fulfillment of degree of “Bachelor of BusinessAdministration”, by KARNATAKA UNIVERSITY, DHARWAD underguidance of ALOK V GADDI BBA HOD of Global College of BusinessManagement & IT, HUBLI. To the best of my knowledge and belief the matter presented in this reporthas not been submitted earlier for the award of any other degree or diploma. Thisreport is prepared by me on my own efforts.DATE: 15/01/2013 SHASHIDHAR WANTISEAT NO: 10N11832SEMESTER: BBA VIPLACE: HUBLIPage | 3 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
ACKNOWLEDGEMENT The satisfaction and euphoria after the successful completion of any taskwould be incomplete without the mention of the people who made it possible,whose constant guidelines, support and encouragement crown all the success. I take this opportunity to express my profound gratitude to my ExternalGuide Mr. Noor Bellary of TVS VIJAYLAXMI MOTORS for giving me anopportunity to do a project at their esteemed organization and for extending hisvaluable guidance throughout the project by providing enough information in spiteof his busy schedule. I take this opportunity to express my sincere thanks to DR.MAHESHDESHPANDE the Principal and the HOD-BBA Prof: ALOK V GADDI ofGlobal College of Business Management & IT, HUBLI for his immense supportand permitting me to do my internship. I express my profound thanks to Prof. ALOK V GADDI, my teacher andguide, who has been magnanimous in guiding, encouraging and supporting meduring this project. My deepest thanks are owed to my parents, family members, friends, and allthose who supported me in making this project report effective and informative ininnumerable ways to which I own off all my success. SHASHIDHAR WANTIPage | 4 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
EXECUTIVE SUMMARYA Para about project: As partial fulfillments of BBA course as per university curriculum this project report hasbeen prepared. I got the opportunity to do my in-plant training at TVS Motors VijaylaxmiI have conducted a study on “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TOINCREASE ITS SALES”, for a period of 30 days. This project is partial fulfillment of requirement of BBA 6th semester in GEF’s GLOBALCOLLEGE OF BUSINESS ADMINISTRATION, Hubli. During the course of my studies, I got detailed information about TVS MotorsVijaylaxmi, its Organization & Administration. It was an opportunity to learn the practical aspects of industries. I selected this topicconcerned to company requirements.Page | 5 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Title of the project:“A STUDY ON TVS MOTOR APACHE AND STATEGIES TO INCREASE ITS SALES”Important findings: We found that when respondents were asked to rank the parameter which made them toselect two wheeler. The parameter rated the highest was fuel efficiency followed by themaintenance of TVS MOTOR APACHE. Majority of respondents are in favor that TVS MOTOR APACHE which provides goodfuel efficiency and maintenance of the bike is very cheap. Many of the respondents are satisfied with the maintenance of TVS MOTOR APACHE Suggestions: The TVS MOTOR company selling different models of bikes should also concentrateon higher end bikes like Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City,Sports,Wego, Scooty Streak, Scooty Pep+, Scooty Teenz, XL Super, TVS XL Heavy Duty toincrease its fuel efficiency so that the customers will be benefited with this efficient feature. The perception of the people is that the Tvs motor provides wide variety of the productswith different models, but later due to damages if the customer is to purchase the spare parts theyare normal compared to other company’s spares.Page | 6 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Limitations: 1. Because of time constrain my study confines only to Hubli city & it is not possible to make extensive study. 2. By busy working schedule of executives it is difficult to extract more information from them. 3. Many users are unaware with specification available in two wheelers & comparison between them is hampered.Conclusion: In this study I came to know that there are more than fifteen different two-wheelercompanies manufacturing different types of vehicles. As the time is changing the demands andpreferences are also changing very rapidly, so if the companies wants to survive in thiscompetitive market , they have produce the goods and services as per the needs of customers todelight them. The TVS motor is the No.3 two-wheeler company in India which produces wide varietyof products with different models, aesthetics etc, by which it has captured a large market share intwo-wheeler market. Now there are other companies like Bajaj, Hero Honda, and Yamaha etc, which aregiving keen competition to TVS MOTOR.Page | 7 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
COMPANY PROFILE TVS Motor Company Ltd, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers frommopeds to racing inspired motorcycles. The company is having their manufacturing pla nts atHosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also havingone unit located at Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVSMotor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company,Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part ofSundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton Ltdstarted Moped Division at Hosur to manufacture TVS 50 mopeds. In the year 1982, the company entered into a technical know-how and assistanceagreement with Suzuki Motor Co Ltd of Japan and in the year 1985, they incorporated a newcompany Lakshmi Auto Components Pvt Ltd for the manufacture of critical engines andtransmission parts. In the year 1986, the company acquired the assets of the moped division fromSundaram Clayton Ltd. Also, the name of the company was changed from Indo SuzukiMotorcycles Ltd to TVS Suzuki Ltd. In the year 1992, they launched two modes of motor cyclesnamely, Samurai and Shogun and in the year 1993, they launched TVS Scooty. During 1999-2000, TVS Suzuki Ltd was amalgamated with Sundaram Auto Engineers Ltd, an unlisted groupcompany which was incorporated in the year 1992. As per the scheme, all the assets and liabilities of erstwhile TVS Suzuki Ltd together withall obligations and contingent liabilities were vested in Sundaram Auto Engineers (India) Ltdwith effect from April 22, 1999. This merged entity was later renamed TVS Suzuki Ltd. TheTVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture onSeptember 27, 2001. The shares held by the Suzuki Motor Corporation were acquired by AnushaInvestments Ltd, a wholly owned subsidiary of Sundaram-Clayton Ltd for Rs 9 crore. Thus, thecompany became a subsidiary of Sundaram-Clayton Ltd with effect from November 15, 2001.Since, Suzuki Motor Corporation ceased to be a shareholder of the company, the companycannot use the word Suzuki as the part of their name and hence the name of the company wasPage | 8 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
changed to TVS Motor Company Ltd. During the year 2002-03, the new stylish TVS Scooty Pepand the upgraded version of Fiero was launched in the market. In April 1, 2003, the subsidiarycompany namely, Lakshmi Auto Components Ltd acquired the entire paid up capital ofSundaram Auto Components Ltd. Consequently, Sundaram Auto Components Ltd became asubsidiary company with effect from April 1, 2003. In October 2003, the company entered into ascheme of arrangement with Lakshmi Auto Components Ltd and Sundaram Auto ComponentsLtd. As per the scheme, all the assets and liabilities of the rubber and plastic businesses ofLakshmi Auto Components Ltd were transferred to Sundaram Auto Components Ltd on slumpsale basis on April 1, 2003 for a consideration of 12.25 crores. The remaining business ofLakshmi Auto Components Ltd, namely engine components division together with theirinvestments in other bodies corporate was transferred to the company with effect from April 2,2003. During the year 2003-04, the company launched new products such as TVS Centra, NewVictor GL, Fiero F2 & Fx and Scooty Pep. During the year 2004-05, they launched new productssuch as TVS Star, New Victor GLX, New Victor GX and Scooty Pep Splash series. During theyear 2005-06, the company entered into a joint venture with Columbian party for exploringopportunities in Columbian market with an equity investment of Rs 5 million. The companyincorporated TVS Motor Company (Europe) B V in Netherlands as a wholly owned subsidiaryof the company with an investment of Rs 91.63 crore. During the year, TVS Motor SingaporePte Ltd, Singapore became a wholly owned subsidiary of the company with an investment of Rs30.51 crore. PT TVS Motor Company Indonesia was incorporated in Indonesia to manufacturemotorcycles and parts with an investment of USD 27.60 million and became subsidiary of thecompany in view of it being the subsidiary of TVS Motor Company (Europe) B V, which holds75% of the share capital. The remaining 25% was held by TVS Motor Singapore Pte Ltd. PT TVS Motor Company Indonesia has acquired lands in Indonesia for setting up a facilityfor manufacturing two wheelers. During the year 2006-07, the company has established a newplant in Himachal Pradesh with an annual production capacity of 4, 00,000 units scalable to 6,00,000 units. PT TVS Motor Company Indonesia, a subsidiary of the company, established amanufacturing facility at Karawang, near Jakarta in Indonesia with production capacity of 3 lakhvehicles per annum. During the year, the company launched multiple new products and variantssuch as, StaR City ES, StaR Sport, Scooty Teenz and 99 Colors on Scooty PEP. During the year2007-08, the company commenced commercial production from its Nalagarh Plant located inPage | 9 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Himachal Pradesh. They commenced their commercial production from their state-of-the artplant located at Karawang in Indonesia and launched TVS Neo, which is exclusively developedfor the Indonesian market. During the year, the company launched various new products and variants such as TVSFlame, Apache RTR, StaR Sport, StaR City 110 cc, Scooty TeenZ Electric, TVS Tru4 Oil. InMarch 2008, the company launched their three wheeler, TVS King in two variants, namely twostroke petrol and two stroke LPG. The company won the Team Tech 2007 Award of Excellencefor Integrated use of Advanced Computer Aided Engineering Technologies in productdevelopment. . They also won the prestigious SAP ACE 2007 Awards for Customer Excellence in theMost Innovative Netweaver Category for several SAP implementations that are put in place. InJune 2008, the company entered into a contract manufacturing arrangement with MahabharatMotors Manufacturing Pvt Ltd whereby TVS motor cycles will be manufactured at the latterstwo-wheeler manufacturing facility that is located on the outskirts of Kolkata. TVS would helpMahabharat Motors to set up the factory and provides engineering support to them. The production would commence from June 2009. During the year 2008-09, the companylaunched Scooty Streak, a tough and trendy variant of Scooty Pep+ and Apache RTR RD,premium segment motorcycle. Also, they launched their three-wheeler, TVS King in six states.In June 2009, T V Sundram Iyengar & Sons Ltd and their subsidiaries acquired the holding offoreign collaborators, Clayton Dewandre Holdings Ltd in Sundaram-Clayton Ltd. Thus,Sundaram-Clayton Ltd became a subsidiary of T V Sundram Iyengar & Sons Ltd. Consequent tothis acquisition; the company also became the subsidiary of TVS with effect from June 3, 2009.During the year 2009-10, the company launched TVS JIVE and TVS Wego in the market. Theyalso launched a four stroke three-wheeler with superior features. They commenced export ofTVS Apache to Brazil. Also, they developed a pan India presence in three-wheelers. InDecember 2009, the company acquired the entire shareholding of TVS Energy Ltd. Thus, TVSEnergy became a wholly owned subsidiary of the company. In June 2010, they acquired theentire paid up capital of TVS Housing Ltd and thus, TVS Housing Ltd became a wholly ownedsubsidiary of the company.Page | 10 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
In October 2010, the company won the SAP ACE Award for Consumer Excellence 2010in Best Run Award in Automotive category. They also won the Silver EDGE award fromInformation Week, a leading IT magazine for in house design and development of DataAcquisition System for improving shop floor productivity. Information Week annually recognizeenterprises driving growth and excellence through IT. In November 2010, the company launchedTVS TRU4 Premium, a semi-synthetic 4T Engine Oil. In February 2011, Indian Bank signed anMoU with the company for financing three wheelers manufactured by the company. In March 2011, the company introduced ABS (Anti-lock Braking System) in theirpremium segment motorcycle TVS Apache RTR 180, giving the bike formidable stopping powerand superior braking control that compliments its high performance capability.INTRODUCTION TO AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898, a time when a carhad touched the Indian streets for the first time. At present it holds a promising tenth position inthe entire world with being number two in two wheelers and fourth in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2million units,it may not be an exaggeration to say that this industry in the coming years will soon touch afigure of 10 million units per year. Besides a steady growth in Indias fiscal system, the expansion of Indian middle classhasalso played a major role in drawing the attention of international auto manufacturers towardsthe Indian Automobile Market. Moreover, India is one nation which provides skilled workforceat cut-throat prices making itself a preferable manufacturing centre. The magnetism of the Indianmarkets and the decline of global auto industries such as Japan Europe and US have triggered theinflux of new conglomerates along with huge capital investments in the sector. Overseas autoplayers like Suzuki, Hyundai, Honda, etc have their manufacturing units in India and aremaximum utilization of their Indian functions to expand their business. As per a recent research conducted by Deloitte, 2020 will witness the emergence of atleast one Indian auto firm that would not only feature among the best six car manufacturers butwould also dominate the international auto sector. Moreover, the global car sector would witnessPage | 11 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
an enormous competence building in low-priced nations like India and China as most of theproducers would alter base from industrial regions.Domestic Automobile Market As per statistics launched by Society of Indian Automobile Manufacturers (SIAM), thepassenger car transactions in domestic market have surged to 145,905 units in January2011against the 2010 sales of 110,300 units. This indirectly refers to the 32.28% growth in thedomestic car sales. In January 2010, the total sales of automobiles grew to 1,114,156 units ascompared to the previous fiscal years 768,698 unit’s sales.Segments of Indian Automobile Market Two-wheelers In this segment, motorcycles accounts for major Indian Automobilemarket share. The chief players in this segment is Hero Honda which delivers 50% motorbikes tothe Indian market besides sharing 46% in scooter market and TVS for 82% in moped market.Three-wheeler Around 41% of the three-wheelers in India is utilized for merchandise transferpurpose. In this segment Piaggio and Bajaj are the leading players with 40% and 68% of marketshare respectively. TVS motors are a new entrant in this segment.Four-Wheelers Accounting for 79% of total four-wheeler` industry, cars rule the passenger automobile in India. The chief players in this segment are Maruti Suzuki and Mahindra. While Maruti Suzuki enjoys full-fledged monopoly in multi-purpose automobiles sector with 52% of market share, Mahindra have 42% market share in utility vehicles. However in the area of commercial automobiles, Tata Motors rule the Automobile Industry of India with 60% of market share besides being the fifth biggest producer in the world of medium & heavy marketable vehicles. Facts and Figures on different segments of Indian Automobile Market Within the two-wheelers segment, motorcycles accounts for 80% of the sector volume. Cars rule the Indian passenger automobiles with 79% of market share More than half of the auto parts output is consumed by OEMs.Page | 12 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
India stands at the first rank in three-wheeler and two-wheeler markets, second in tractor segment, fifth in commercial vehicles and first in motor cycle manufacturing In the entire Asia, India stands at the fourth position of car manufacturers by superseding the benchmark of 1 million sales.Future of Indian Automobile Market In the financial year 2010, Automobile Industry of India is expected to witness a 10 to12%of massive growth in its vehicles sales. As per a research conducted by Indian Auto SectorOutlook, rivalry in the nations Automobile sector is anticipated to grow due to escalating influxof international original equipment manufacturers (OEM).Background TVS Motor Company has its origin in Sundaram Clayton Limited, Moped Division,started in1980. The factory was started in Hosur, Tamil Nadu in southern India. The first productlaunched was a 50 cc moped, which appealed to the masses because of its capability to carry twopeople. In the same location, the same pro motors started another company in 1984, incollaboration with Suzuki Motor Corporation of Japan, for the manufacture of 100 ccmotorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently in the mopeddivision was bought by Ind -Suzuki Motorcycles in 1987 and the company changed its name toTVS Suzuki Ltd. Even though the company started producing all kinds of two wheelers likemopeds, scooters and motorcycles, the collaboration with Suzuki continued for the motor cyclesonly. The collaboration with Suzuki Motor Corporation ended in 2001 and since then the nameof the company changed to TVS Motor Company. The company now develops all types of two-wheelers through its own in house R&Dfacility and manufactures in three locations in India, Hosur in Tamil Nadu, Mysore in Karnatakaand Baddi in Himachal Pradesh. It has recently started a new manufacturing plant in Indonesia tocater to the Southeast Asian market. The Chairman and Managing Director of the Company isMr. Venu who is the grandson of TV Sundaram Iyengar. It is the only automotive manufacturerin India to get the prestigious Deming Prize. One of its subsidiaries Sundaram Clayton was thefirst company in India to receive the Deming followed by Sundaram Brake Linings also gettingthe Deming Prize.Page | 13 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
This prize is given to organizations or divisions of organizations that have achieveddistinctive performance improvement through the application of TQM in a designated year.Sundaram Clayton went on to be awarded the Japan Quality Medal.TVS Motor is the thirdlargest two-wheeler manufacturer in India and ranks among the top ten globally. It is the firstcompany in the world to be honored with The Deming Prize for Total Quality Management. Thecompany was the first in India to launch 2-seater 50ccmoped and 100cc Indo-Japanesemotorcycles.Corporate profile TVS Motor Company was incorporated in 1982. It is third largest two-wheelermanufacturer in India and one among the top ten in the world. TVS Motor is the flagshipcompany of the$4 billion TVS Group.The company manufactures a wide range of two wheelers such as mopeds, scooters andmotorcycle. It has four manufacturing facilities located at Hosur, Mysore, Himachal Pradesh andIndonesia and a production capacity of 300 thousand units a year.Business Growth The two wheelers being a major part of the industry are growing strongly with the growthof India. The reasons for the strong growth are Economic liberalization; increase in per captaincome, various tax relief policies, easy accessibility of f inane, and launch of new models a n dexciting discou nt offers made by dealers.Market Share In the two wheelers segment Hero Honda is the major company with over 50%of themarket share (by volume). A distant second is Bajaj with about25.65 % of the market share andTVS motors is third in the race with just over 18 % market share. Together the top three companiesconstitute for more than 93 % of the total sales in the industry other minor players being Honda andYamaha.Page | 14 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
TVS Motor Company - Mission We are committed to being a highly profitable, socially responsible, and leadingmanufacturer of high value for money, environmentally friendly, lifetime personal transportationproducts under the TVS brand, for customers predominantly in Asian markets and to providefulfillment and prosperity for employees, dealers and suppliers.Vision StatementTVS Motor - Driven by the customer TVS Motor will be responsive to customer requirements consonant with its corecompetence and profitability. TVS Motor will provide total customer satisfaction by giving thecustomer the right product, at the right price, at the right time.TVS Motor - The Industry Leader TVS Motor will be one among the top two two-wheeler manufacturers in India and oneamong the top five two-wheeler manufacturers in Asia.TVS Motor - Global overview TVS Motor will have profitable operations overseas especially in Asian markets,capitalizing on the expertise developed in the areas of manufacturing, technology and marketing.The thrust will be to achieve a significant share for international business in the total turnover.TVS Motor - At the cutting edge TVS Motor will hone and sustain its cutting edge of technology by constantbenchmarking against international leaders.TVS Motor - Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity byadopting TQM as a way of life. TVS Motor believes in the importance of the process. People andprojects will be evaluated both by their end results and the process adopted.TVS Motor - The Human Factor TVS Motor believes that people make an organization and that its well-being isdependent on the commitment and growth of its people. There will be a sustained effort throughsystematic training and planning career growth to develop employees talents and enhance jobsatisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisationof every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth.Page | 15 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
TVS Motor - Responsible Corporate CitizenTVS Motor firmly believes in the integration of Safety, Health and Environmental aspects withall business activities and ensures protection of employees and environment includingdevelopment of surrounding communities. TVS Motor strives for long-term relationships ofmutual trust and interdependence with its customers, employees, dealers and suppliers.TVS group to diversify, eyes green power The TVS group, a leading brand in the automotive industry, is set to create its brand in‘green’ power energy through a new company. It is also eyeing the defense sector, as part of adiversification plan, through Sundaram Clayton, a leading supplier for the automobile industry. Speaking on the sidelines of Sundaram Clayton’s annual general meeting Venu Srinivasan,MD, said, “We are planning to venture into green power. Our immediate focus would be windand micro-hydro, followed by solar and biomass.” Sundaram Clayton is planning to set up a 5 Mw wind energy farm in Tamil Nadu througha new company, which is expected to be floated in the next six months. On the capital for thenew company, Srinivasan said, “It’s in the drawing stage.”And, “we are talking to (the) defense (ministry) for supplying to aviation and maritime force,”said Srinivasan. The company’s products, including raw aluminum castings and machined castings,catering to commercial vehicles, passenger cars and the two-wheeler industry. Srinivasan said the proposed diversification plan would help the company reach its targetof Rs 1,000 crore turn over in five years, from Rs 492 crore last year. “To support the target, wewill increase our foundry capacity to 50,000 tons from the current 35,000 tones, with aninvestment of around Rs 200 crore over the next five years.” The increase in capacity is mainly to cater to the company’s new customers, includingNissan Motors, Daimler, BMW and others. The company, said Srinivasan, is expecting ordersworth Rs 400 crore from these majors over the next three to five years.May consider merging subsidiaries: Venu SrinivasanPage | 16 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Responding to a shareholder’s query, Venu Srinivasan said the TVS Group will considerdemerging its subsidiary companies. There are 17 subsidiaries, of which seven are in the autofield and 10 are not. Among the 17, five are direct subsidiaries of Sundaram Clayton, three underTVS Motor Company Ltd, six under TVS Investments Ltd, two are under TVS Electronics andone under TVS Motor (Singapore) Pvt Ltd.Awards TVS Motor won the Deming Application Prize in 2002, becoming the first and onlyIndian two-wheeler company to win the award given to companies that do outstanding work inthe field of Quality Management. It is considered to be one of the worlds most prestigiousquality awards. The same year, the work done for the TVS Victor motorcycle won TVS Motorthe National Award for successful commercialization of indigenous technology from theTechnology Development Board, Ministry of Science & Technology, and Government of India.In 2004, TVS Scooty Pep won the Outstanding Design Excellence Award from BusinessWorld magazine and the National Institute of Design, Ahmadabad. The effectiveimplementation of Total Productivity Maintenance practices won TVS Motor the TPMExcellence Award given by the Japan Institute of Plant Maintenance in 2008. TVS Motor has won several management awards, notable among them being theEmerging Corporate Giant in the Private Sector awarded by The Economic Times and theHarvard Business School Association of India. Business Today magazine awarded TVS Motorthe Best Managed Company and the Most Investor Friendly Company awards. Its advertisingpractices won it the Good Advertising award by Auto India Best Brand Awards 2009. CompanyChairman Venu Srinivasan is a recipient of several awards for corporate excellence such as theStar of Asia Award by Bloomberg Business Week and the JRD Tata Corporate LeadershipAward. The University of Warwick, United Kingdom gave him an honorary Doctorate ofScience degree while the Government of India honored him with the Padma Shri, one of Indiashighest civilian distinctions. Innovative implementation of Information Technology has won TVS Motor the AceAward for Most Innovative Net Weaver Implementation in 2007 awarded by technology majorPage | 17 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
SAP AG and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aidedengineering Technologies. Board Of DirectorsChairman & Managing Director Venu Srinivasan H Lakshmanan T KannanDirector C R Dua K S BajpaiCompany Secretary K S Srinivasan R RamakrishnanDirector Prince AsirvathamThe chairman Venu Srinivasan is the grandson of the TVS Groups founder, T. V. Sundaram Iyengar.After graduating as an engineer from the University of Madras, he completed a Masters Degreein Industrial Engineering from Purdue University in the USA. He became the Managing Director of Sundaram Clayton Ltd. in May 1979. He went onto become Chairman of TVS Motor Company in July 2002. In the late 1980s, Srinivasan scripted a turnaround of the company, which was then miredin labour trouble and was sinking into the red. Srinivasan dealt with the situation sternly and shutthe factory down for three months, forcing the unions to relent. He then re-structured operationsby upgrading plant machinery, investing in new technologies and implementing Total QualityManagement practices. He also brought in Professor Lord Kumar Bhattacharyya ofthe University of Warwick as a consultant to provide guidance. In 2001, TVS Motor CompanyPage | 18 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
split with Suzuki and started manufacturing on its own. TVS Motor Company re-enteredcontention by successfully launching Victor, Indias first indigenously built four stroke motorcycles. The slew of launches that followed propelled TVS Motor Company to become the thirdlargest two wheeler manufacturer in India. Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming ApplicationPrize Winner and globally renowned expert in Total Quality Management and Japanese QualityManagement Guru Prof Yoshikazu Tsuda as mentors to strengthen the TQM processes withinthe company. Under his leadership as the Managing Director, Sundaram Claytons brakes division wonthe Deming Prize in 1998 for having "achieved distinctive performance improvements throughapplication of company-wide quality control". In 2004, TVS Motor Company also won theDeming Prize, becoming the first two-wheeler company in the world to do so.MILESTONES OF TVS MOTORS COMPANY:1980: Launched TVS 50, Indias first 2 seater 50 cc moped1984: First Indian company to introduce 100 cc Indo - Japanese motorcycles1994: Launched Indias First indigenous scooterette (sub - 100 cc variomatic) TVS Scooty.1996: Introduced Indias first catalytic converter enabled motorcycle, the 110cc Shogun1997: Introduced Indias first 5 speed motorcycle, Shaolin2000: Launched Indias first 150 cc, 4 stroke motorcycle - The Fiero2001: Launched Indias first fully indigenously designed and manufactured Victor motor cycle.2004: Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra2006: Launched TVS Apache - first bike to win 6 awards in a row2007: Apache RTR - first two wheeler in India to have racing inspired engine and features.2008: TVS Flame, TVS Scooty Electric Vehicle and three wheeler TVS King launched.2009: TVS Apache RTR 180, TVS Streak and TVS Wego launched.2010: TVS JIVE the auto clutch bike launched.2011 TVS Apache 180 RTR ABS launched.Page | 19 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
ORGANISATION PROFILEName of the Organisation : Vijaylakshmi TVSAddress of the company : Vijaylakshmi TVS Gokul Road Hubli.Year of Establishment : 2003Board of Directors : Manjuanth C Hurkadil (Chairman)Page | 20 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
ORGANIZATION CHART MANAGING DIRECTOR SALES MANAGER WORKSHOP MANAGERSales Sales Direct Floor Supervisor Marketing SupervisorExecutive 1 Executive 2 SPARES MANAGER Spare Spare sale Spares Billing Executive Purchasing Floor Floor Washing supervisor 1 supervisor 2 Washing 1&2 Mechanic1&2 Mechanic1&2 COMPETITORS Bellad Auto Agency Suzuki Motors. Yahama Auto Agency. Chadda Auto Agency Shantash Honda Automobiles Channmma Bajaj motors. Page | 21 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
PRODUCT LINE TVS motors have a range of two-wheelers under all the categories and it is the onlyIndian two-wheeler manufacturer that has a product line of moped to a premium segment bike. Itmanufactures moped (XL Super/Heavy Duty) and scooterettes (Scooty pep+/Streak). Theentry/economy segment bikes are the Star duo (City/Sport/JIVE) while Flame is in the executivesegment and Apache RTR (160/Fi-160/180/ABS) in the premium segment. Their latest launchWEGO is a unisex scooterette.TVS is also venturing in the three-wheeler market with King which waslaunched in 2008.Apache RTR 180/160 /ABS TVS motors have come up with another variant of apache ± the RTR 180 ABS. Apache RTR has beenvery well received by bike enthusiasts and the new RTR 180 is going to take a step further withmore powerful engine and some interesting additions in design. The bike retains the basic linesof the current RTR & comes with all the high tech features: digital Speedo meter with top speed,0-60 timer, trips, and other extra functionality plus stunning looks. Apache RTR looks best in itsclass and has been priced very competitively in comparison to other bikes in its segment. The ApacheRTR 180 is powered by a 177.4cc engine which generates 17 Bhp of maximum power with 15.5 Nm ofmaximum torque. The new 177.4cc mill is a bored out variation of the 160cc mill, and has a longer stroke too. Thenew engine still remains an over square unit, but not so much so as the 160. Power is up by 1.3 Bhp to 17 Bhp andthe new engine produces 2.4 more units of twisting force at 15.5Nm. The peak power is producedat 8500rpm, similar to RTR 160, though the peak torque is now produced at 6500 revs. The aerodynamic airscoops add to the design plus it ensures air is directed towards the engine unit to help bettercooling efficiency. TVS claims the new apache RTR 180 to reach60kmph from standstill in 4.15 seconds and topspeed as 125kph.Page | 22 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
JIVE TVS India has tapped the market of gearless bikes with the launch of TVS Jive. It is thefirst Indian two-wheeler to feature automatic transmission. Jive comes with 4-speedtransmission but features a hand-free gearshift and it comes with T-matic technology. TVS Jivecomes with gear Indicator and under seat space which can accommodate a bottle, umbrella orany documents .In terms of design and styling TVS Jive looks very balanced and simple, as it isa commuter bike, the buyers dont expect lot of styling. TVS has kept it very basic and it looks like the TVSStar City from many angles. The only change is the spruced-up tank which brings character tothe Jive. Jive is powered by a new 110cc engine which also powers the TVS Wego. The 110cc engine of TVSJive generates maximum power of 8.1 Bhp at 7500 rpm with 8.1 Nm of torque at5500 rpm. TVShas good experience in manufacturing bikes with automatic clutch as they are selling TVS Neo in Indonesia and itis selling in good numbers. The TVS Jive features a rotary gear technology and two clutches. One of the two is anormal multiplate job while the other one is a automatic centrifugal clutch that prevents theengine from stalling. There is an anti-stall mechanism to boot ± which means that even when youtry to ride along in a high gear at low speeds, the motorcycle does not sputter and stall. Also, therotary gear system means that you can shift directly from a high gear to neutral.Convenience-wise, the Jive is going to please a lot of new riders or people have to ride a lot inheavy traffic.FLAME Flame sports a new design and embraces the contemporary black theme. Flame borrowsthe headlamp, front fender, attractive rear view mirrors; body colored shock absorber springs andspecial engine cowl from its big brother apache. Flame is packed with exciting features like attractivebody graphics, alloy wheels, disc brake at the front, electric start and handle bar weights tocontrol vibrations. It has been designed to capture attention in one go. The bike has been given acontemporary urban look by having a black theme. The Flame is technologically the mostPage | 23 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
advanced motorcycle in the country with a 3-valve125cc engine and sports the India’s first three-valve CC VTi (controlled combustion variable timing intelligent) engine. The engine producesmaximum power of 10.5 bhp at 8,250 rpm. TVS has patented the CC-VTi technology in Austria and rest ofthe world. It has sporty delta-edge exhaust that is not just a styling element but also to deliver thesmoothest of sounds, lowest emissions and excellent performance. The engine has two differentin take ports, swirl and power port. A swirl motion is created of the intake air-fuel mixture in the combustion chamber, whichleads to efficient burning of lean air-fuel mixture and helps improve the bike’s fuel efficiency.STAR CITY/SPORTCITY TVS India launched the upgraded and refreshed Star City in 2007. The graphic design onthe fuel tank was replaced by new graphic pattern. A new colour option had been added and Itnow came with a 12V mobile charger socket, placed just behind the front left indicator. This made the StarCity the first motorcycle in India to have this feature.TVS Star city sports a new 110cc CVTiengine with VTi technology consisting of fuel cut-off on deceleration and significantly reducedfriction to improve the overall fuel efficiency. TVS bikes have always been known to be tidyhandlers, and the Star City is no different, offering among the better handling traits and ridecharacter within its segment. Riders will find the bike moulding them into an upright andcommuter-friendly posture. The frame skeleton is a single down-tube with the engine bolted on andoffers just the right rigidity. The Star City continues with a rectangular section swing arm. Star City also allows ridersto adjust the rear shock absorbers via a convenient lever with no additional tools required forthe job. Additionally, it has the option of an electric start and alloy wheels and comes withPage | 24 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
standard features like backlit speedo with fuel gauge, econometer for better mileage and rideswitch shocks for a truly smooth ride.SPORT TVS expanded its economy segment offering with the launch of, Sport - a stylish, compact andaffordable 100 cc motorcycle, aimed at discerning urban motorcycle customers who are on thelook-out for a sleek and compact style.TVS Sport looks more or less same like the Star City.Body panels and tail lamps received some tweaking to give sleeker and elegant appearanceoverall from rear. The fuel tank is sleek and the dual toned side panel makes it attractive. TVSSport is fitted with alloy wheels, broad tires and a shoe type seat which gives it a sporty look.TVS Sport is a bike good for average users who are looking for a bike which offers good featuresalong with decent mileage. TVS Sport is powered by a 99.7cc engine which generates maximum power of7.5 Bhp @7500 rpm with maximum torque of 7.5 Nm @ 5000 rpm. The engine is mated to 4 speed gearbox. The suspension has the same looks as that of the Star City, but the rear one comes with 5steps adjustable stroke that is just a little longer than the Star City.SCOOTY PEP+/STREAK The Pep+ retains the familiar face with its friendly expression but gets a tangy new setof graphics. The grab-rail also now matches its body color. Dual-tone shades spruce up the scooter with a racychequered look on the front apron and rear panels. Grips, levers, switchgear and mirrors are topPage | 25 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
notch. In a smart move, the key slot itself is fluorescent, so as to allow grope-free access in thedark. Theres also a new cell phone-charging point. Pep+ lights up its lockable under seat storage bay and offers yet another smart featurethat would do well on any such scooterette, a spring at the mounting pivot prevents the seat from accidentallyclosing at a fuel station and crushing unsuspecting fingers. It retains its quality feel in offeringalloy rims, both front and rear. The Plus not only feels meaty where it matters most in its low-and midrange punch, but does manage a relatively respectable top speed of 71kph delivered withrefinement. The Scooty was always bold offering twin telescopic forks as front suspension. While therest of the industry sticks with diminutive and far less effective front dampers, the Pep Pluscarries forward this handling-enhancing theme. At the rear, there is a single shock absorber doing dutyin conjunction with its hinged engine.STREAK TVS after enjoying huge success with its scooty pep has now come up with a scootercalled Scooty streak. Scooty streak is the TVS second attempt to conquer the 100cc plusscooter customer, after its first attempt in 1999 with 150cc four stroke Spectra. The gearedscooter spectra failed to take off in the market and it was withdrawn. Scooty streak is a 100ccplus four-stroke scooter which is positioned above the scooty and it targets urban customers. With the scooty streak, TVS hopes to widen its customer base. The 90cc TVS Scooty hasalways been associated with women and the 100cc plus scooty streak could bring in malecustomers into the fold. It inherits the styling of the popular scooty which means the Scooty streakwill not be a full- bodied scooter. Scooty streak is a typical gearless scooter with a prominent snout,handlebar mounted head lamp, multi-purpose die-cast rear grab rail and contoured seats. TVSPage | 26 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Scooty Streak comes with a razor sharp, sleek unisex styling features sharp head lamps and LED tail-lamps.Scooty streak also comes with broad anti-skid tires that provide enhanced wet braking stabilityand is equipped with an external fuel fill at the rear for refueling. Mobile charger and lockablefront glove boxes are the other usable features in the new scooty streak.WEGO TVS India launched all new gearless scooters - The Wego in Nov2009. It is powered by anew110cc engine. TVS has good experience in manufacturing scooterettes with automatictransmission as they are selling TVS Scooty Variants in good numbers. But Scooty is generallyconsidered by only female buyers and TVS wants to capture the market of Suzuki Access & Honda Aviatorwhich are unisex scooter. Though Wego is not too unique and different in terms of style andtechnology in comparison to its rivals but it can be very successful as it has been priced verycompetitively.TVS has made use of vehicle simulation models, computational fluid dynamicsand frequency response analysis techniques to ensure smooth and noise-free engine and best-in-class ridecomfort and handling. The all aluminum low-friction engine ensures best-in-class mileage.Multi-reflector halogen headlamps and LED tail lamp with optical guides give the scooter dynamicstyling better described as urban dynamism. One of the unique features of TVS Wego is its Body Balance Technology that enableslower steering effort, better control and maneuverability through optimum vehicle mass andmass distribution, making it the best scooter to handle in city traffic conditions. Otherinnovations that are first in its category are twelve inch alloy wheels, sleek contour body, LEDTail lamp with optical guides, external fuel fill with hinged cap, an integrated glove box, twincity lamps, maintenance free battery, gas filled rear shock absorber, under seat combo charger tocharge the vehicle battery as well as a cell phone and patented EZ center stand. The scooter’sunder seat storage space that can hold a full face helmet.Page | 27 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
XL HEAVY DUTY/SUPER Its 70 cc engine provides easy kick start for smarter beginning. Reliability of this two-wheeler is assured by its auto wet clutch system, wheel removal with QD wheel system,safer suspension. The only difference between the two variants is of 9 kg weight more of TVS XLSuper HD. Its bold tubular frame gives proper support to the riders to ride it any road condition.Night riding becomes safer due to the presence of powerful 12V electrical system. It hasdetachable seat and load carrier keeping in mind its passengers.Page | 28 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
INTRODUTION OF THE TOPICA STUDY ON TVS MOTOR APACHE AND STRATEGIES TO INCRESE ITS SALESMeaning: To do survey and research about TVS motor APACHE. This study covers survey,findings, data analysis, suggestions and conclusions. TVS Apache is equipped with all the required market friendly features. Two models of thisbike are based on all the technological advances. It is the bike for every kind of customers andwith different choices . This bike comes with all the facilities that all finicky bike lovers reallylook for in his best possession.There are two variants of in the market: TVS Apache Bajaj Pulsar TVS Apache Bajaj PulsarTVS Apache:- TVS, the maker of the popular Apache RTR brand, released TVS Apache RTR 180cc bike last month,the new member of the Apache family. The Apache bikes are racing bikes. If you are looking for a bike which isstylish and powerful at the same time, then this is the bike for you. The Apache RTR 180 comes with superbaerodynamic design. TVS mainly made changes in the engine which made the major difference inthe performance of this bike. The new Apache RTR 180 will compete with Bajaj Pulsar 180cc and Bajaj PulsarPage | 29 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
200cc bikes, Yamaha FZ-S bike. TVS is also planning to launch another motorcycle in India by the end of thisyear and it would start exporting its Apache RTR 160 FI to North America at the same time.The various objective of apache rtr 180 are:Split bull horn rails: The split bull horn rails not only adds up to the motor cycle’s style quotient but also helpsthe pillion rider to get a good grip thus ensuring safety. The split bull horn design is the result ofinput gathered from thousands of “palm types” and “grab holdings.”Style and graphics: The stylish graphics of TVS Apache RTR 180 makes it a stand out from the crowd. Theracing stripes, luminous rims, aerodynamic air scoops and race crouch mirrors make it lean meanracing machine.Aerodynamic air scoops: The aerodynamic air scoop makes sure that cool air flows towards the engine unit to coolit down.Engine fairing: The engine fairing adds up to the aero dynamic design of the TVS Apache RTR 180. Italso protects RTR engine from harsh road conditions.Page | 30 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Lightweight stylish alloys: The light weight alloys does not add up too much weight at the same time they canwithstand the toughest surface.Forged brake lever: The forged brake lever and gear lever set of the Apache RTR 180 gives it a distinctivelook.Removable rear fender: The Apache RTR 180 comes with a replaceable mud flapEngine: The “Rev happy over square engine” truly upholds the ingenuity of TVS engineers. Thisengine won the TVS Apache RTR 160 the performance bike of the year award from BSMotoring and Overdrive & NDTV car and bike awards.Roto petal disc: The Apache RTR 160 was the first Indian bike to come with the Roto Petal disc with adiameter of 270 mm. It helps in sharp braking and the large size of the disc ensures quick heatdispersion. The Apache RTR 180 comes with roto petal disc on both front and rear wheels.Digital Speedo console: The backlit digital Speedo console gives out necessary information about the motor cyclesuch as, two trip logs, max speed and so on.LED Tail lamp: The stylish LED (Light Emitting Diode) tail lamp consumes less energy and shines morebrightly and ensures high visibility at any weather condition.Head Lamp: The head lamp and park lights are integrated into the cowl. It provides good visibility.Poly shock absorbers: The poly shock makes the TVS RTR 180 a tough motorcycle that can run on any terrain.Be it a smooth road or rough road filled with potholes. The poly shock absorber takes therebound from a shock and dissipates it as heat energy.Clip on handle bars: The clip on handle bar of the TVS RTR 180 is designed based on racing insights. Thehandle bar consists of two units- the two different handle bars and base unit. The handle bars arejoined with the base unit in such a way that it gives the rider a racing posture. The clip on handlebar is also adjustable according to the rider’s height.Page | 31 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Wide tubeless tires: The wide tubeless tires of TVS RTR 180 ensure high stability for the rider on all types ofroads.Stylish exhaust: The roar says it all for TVS RTR 180. Designed with great care, the exhaust not onlyreleases the gas produced from internal combustion but also adds up to the overall style icon ofthe bike.Storage Space and Safety Features TVS Apache RTR 180 ABS is a short bike which offers almost no storagespace however you will notice many safety features like rear saree guard and disc brake, frontleg guard and powerful headlight in this bike.Suspension and Braking Suspension system of this bike remains untouched. The bike shares its front telescopicforks and rear gas filled shockers with regular Apache 180. The braking system receives thebiggest change and features ABS. Its front disc brake of 270mm and rear disc of 200mm nowworks with ABS technology and gives it an accurate and precise brakingTVS Apache RTR 180 ABS Ride and Handling This new bike comes with a wheelbase of 1326mm which is 26mm more than theregular Apache. This change along with inclusion of ABS has improved its ride qualitysignificantly. The handling is still very accurate and it comes with exceptional turning abilities.It’s extended wheelbase and ground clearance of 165mm makes it much stable around corners.The best part of its riding is its braking ability which was never before experienced in its class.The ABS avoids the locking of its both wheels and thus results into controlled braking. It neverskids and always gives you immense control at high speeds. It’s the best braking system everseen in any Indian made bike.Tire Size, Shades and Variants Apache RTR 180 has R17 size of tires. It has six-spoke mag alloys. It’s available in threeshades white, black and grey.Foot pegs: The rear set foot pegs are fitted in such a way that is gives the rider a sporty stance whileriding the bike. The foot pegs of TVS Apache RTR 180 are light weight and contribute to thepower to weight ratio.Page | 32 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Price: TVS Apache RTR 180 will cost Rs. 82,800 (ex-showroom).TVS Apache RTR 180 specification as follows:-Dimensions, weight and color:-➢Length: 2085.00 mm➢Width: 730.00 mm➢Height: 1100.00 mm➢Kerb weight: 137 kg.➢Maximum payload: 130 kg.➢Colors: White, gray, yellow and black.Other specifications:-➢Ground clearance: 180 mm➢Saddle height: 790 mm➢Chassis type: Double cradle sychrostiff.➢Fuel tank capacity: 16 ltrs➢Reserve fuel tank capacity: 2.5 ltrs.➢Battery: 12v. 9.0 AH➢Headlamp: 12V 35/35W Halogen HS1, Clear lens with MFR.➢Tail lamp: 0.5 W LED twin-triangles with prism on➢Wheel Type: Six spoke magnesium alloy wheels.➢Wheelbase: 1326.00 mm➢Front rim size: 1.85 X 17”➢Rear rim size: 2.15X17”➢Front wheel size: 90/90 x 17”➢Rear wheel size: 110/80 x 17” mm➢Front suspension: Telescopic Forks (105 mm strokes)➢Rear suspension: Mono tube inverted gas filled shocks➢Front brake type: 270 mm petal disc.➢Rear brake type: 200 mm petal disc.➢Brake fluid: Dot 3Page | 33 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Engine:-➢Engine type: Single cylinder, air cooled, four stroke.➢Displacement: 177.4 cc.➢Max Power: 17.3bhp @ 8500rpm➢Max Torque: 1.58kgm @ 6500rpm➢Maximum speed: 124 kmph.➢Bore: 62.5 mm.➢Stroke: 57.8 mm.➢Compression ratio: 9.5:1➢Carburetor: Mikuni BS-29.➢Valve train: Two valves, overhead cam.➢Valves per cylinder: Two valves.➢Power to weight ratio: 124.08 bhp/tonne.➢Starting: Electronic and kick start.Bajaj pulsar The Bajaj pulsar DTSi has set a new standard for new era of Kikes in India. It has beendeveloped exclusively for the Indian Market after closely examining the changing lifestylesand needs of the consumers. The Bajaj pulsar DTSi is equipped with a number of new function and mechanisms,introduced for the first time in India. It is designed to offer greater functionality, performance,economy, and easeof handling and maintenance to a wide cross-section of the Indian society.Features of Bajaj Pulsar – DTSiNew masked front fairing. The striking feature of the new DTSi is the new front Bikinifairing. This is one of a kindfairing giving a unique masked look that makes it stand tall among the crowd. Its illumination isthe best in its class and its looks will kill the competition… if any?. It has clear lens/multi focalreflector in an oval shape and 2 pilot lamps, one on either side. There are curves built into thefairing look muscular and aerodynamic.Page | 34 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
New rectangular swing arm and an increased wheel base. A new rectangular section swing arm has been designed which with the increased wheelbase of 1320 mm gives the pulsar extra strength, solidity and makes the high dynamic sevenbetter.New rugged and muscular rear shock absorbers. The damper body has been increased India meter to make it look more Robust. A ripplerate spring with a larger wrap diameter gives a smoother ride and absorption on rough surfaces.The stroke has been increased for more travel. All this translate to better ride quality over smoothas well as rough surfaces.New mer tail lamp. The pulsar now sports a clear lens tail lamp which apart from being brighter is also morepleasant to look at. The brightness of lamp only enhances. The safety aspect at high speedsand during bad visibility.New classy handle bars. The handle bars are now surface-plated in a classy stain fiish which gives a look ofsophistication and class.Introducing the number plate lamp. The DTSi gets an auxiliary plate lamp NOTE: BAL is not applying for a patent forthis!!!! Read on …. u’illunderstand.New handle bar clamps. Part has Even the smallest been attentively crafted…..but mind u the seat still kicksarise……………but the handle bar clamps which hold the handlebar to the front forks now has ascratchproof rubber part. This has been styled so as to be aesthetically pleasing and its mainfunction is to regent the aluminum form getting scratched when a bunch of keys are used.Engine: 2. twin spark plus for faster and better combustion. Currently one spark plug at one end of the combustion chamber is the conventionalPractice. The flame front created by the spark takes some time to reach theDTSi engine:- The DTSi – DIGITAL TWIN SPARK IGNITION technology is a revolution inthe modern motorcycling era in the country today and would be the first to offer it. This offersphenomenal performance augmentation and is being first introduced on the highly successfulpulsar twins. It is also being patented byPage | 35 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
BAL.farthest Portion of the combustion chamber which leads to slower burning of theair-fuel.Mixture and creates limitations in optimizing the combustionchamber characteristics 2spark plugs at either ends of the combustion chamber help in faster and better combustion. Thiscombustion process of twin spark is being patented by BALIgnition with digital C.D.I. A digital CDI with a 8 bit microprocessor chip handles the spark delivery. Theprogrammed chip’s memory contains up optimum ignition timing for any given engine rpm,there by obtaining the best performance characteristics from the combustion chamber. Workingtogether with the TRICSIII system, it delivers optimum ignition Timing for varying conditions.3.TRISC III system Throttle Responsive ignition control system 3rd generation. It means of controlling theignition by operating the throttle. Depending on the needs of the rider whether it be cruising,acceleration, or max aped, the ignition requirements constantly change. Based on particularamount of throttle opening, the magnetic field generated by the magnet opens or closes the readswitch is connected to the digital CDI which signals the CDI to change/switch, the desiredignition advance timing maps, this helps in achieving a good balance between drivability andoptimumignition spark advance, resulting in an almost perfect ignition spark advance for everythrottle opening the engine rpm.4.Constant velocity (CV) carburetor: The CV carburetor continues to provide high level of performance.Page | 36 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Acceleration and Top Speed:- Bajaj claims that the 180cc engine will push the bike to a maximum speed of 136 kmph,an ambitious claim for a bike of this kind. In practice, you’ll be able to push the bike up to amaximum speed of 122 kmph, showing that there’s plenty of power in this machine. The bike’sacceleration is very strong: it can accelerate from 0 to 60 kmph in 5.8 seconds, putting it at thetop end of its class.Bajaj Pulsar 180 Mileage:- The new variant of the Pulsar 180cc has, Bajaj claims, an average fuel mileage of 58kmpl for driving at a constant speed of roughly 55 kmph. Under testing, the bike provides amileage of approximately 45 to 50 km/kmpl, falling to about 38 km/kmpl in city traffic, which isreasonable but not outstanding – for some drivers; this will push the running costs of the bike toohigh for it to remain a budget option. The fuel tank has a capacity of 15 litres.Comfort While Driving Bajaj Pulsar 180:- The Pulsar 180 is a surprisingly comfortable ride, given that previous Pulsar models havescored badly on driver comfort. The nitro rear shock absorbers have a five-step adjustmentsetting that gives excellent riding comfort. On poor-quality road surfaces, the bike’s rear-basedfoot pegs offer a good knee-hold.Safety Features:- Like the other new and bigger models of the Pulsar, the pillion seat now has the rear grabrail for greater comfort and security. The bike also features a powerful, even aggressiveheadlamp (12 volts, full DC) that gives a good constant beam at all speeds of travel.Storage Space:- Like the other Pulsar models, there’s little on-board storage space on this sportymotorbike.Bajaj Pulsar 180 Suspension:- The Bajaj Pulsar 180’s suspension has also been overhauled following on from previousmodels. The bike borrows a 37mm fork assembly from its sibling the Pulsar 220. At the rear, itborrows the swing arm found on the 220 Avenger: a nitrogen-assisted gas-powered shockabsorber, coupled with triple-rated springs, designed to cope with harsh terrain and poor roadconditions. In practice, the bike’s suspension performs very well: it absorbs shocks consistently,even when at top speed on poor road surfaces, and reduces vibrations to the minimum.Page | 37 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Bajaj Pulsar 180 Brakes:- The Pulsar 180 is equipped with large 260mm disc brakes at the front, and 130mm drumbrakes at the rear. While the smaller drum brakes are a disappointment, given the prevalence ofrear disc brakes on Bajaj’s other vehicles, the strong front brakes more than pick up the slack,offering even, dependable braking and short stopping distances, even from top speed.Ride and Handling The Pulsar 180 is a comfortable and stable ride. The refined engine generates little noise,even at higher revs, and it copes well with variations in road surface thanks to its strong frontbrakes and solid chassis. Handling is smooth and generally good, although it can feel a littleheavy on leans.Tire Size The bike’s alloy wheels, stronger than those of the previous 180, are combined with alonger wheelbase (1330mm) to offer greater stability and agility. The new tubeless tires aremeaty 120/80 x 17”, easy to maintain and providing a strong grip on all road surfaces.Shades Available in Bajaj Pulsar 180 • Cocktail Wine Red • Plasma Blue • Midnight BlackBajaj Pulsar 180 is available in three shades: Cocktail Wine Red, Plasma Blue and Midnight Black. Bajaj India has introduced newspeed line shades for Pulsar range comprising of Pulsar 150, Pulsar 180 and Pulsar 220. The newshades are blue with combination of black, red with combination of black and all-black shade.The new shades have given a fresh lease to life to the Pulsar models and have further enhancedthe overall looks of the bikes.Accessories Additional accessories for the Pulsar 180, such as seat covers or bike covers, must bepurchased separately from the standard bike.Page | 38 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Reasons to Buy and Value for Money Powerful and comfortable, the Pulsar 180 is a capable city bike piled high with smarttechnology for the next generation of consumers. Cheaper by far than many of its 180cc rivals,the Pulsar is excellent value for money as an outright purchase – but its poor fuel economy willput off many buyers.Bajaj pulsar Specification as follows:-Engine:-Engine Displacement (CC):-178.6Engine Type:-DTS-I Air CooledNo of Cylinders:-1Power (PS@ rpm):-17.2Torque (Nm@ rpm):-14.22Fuel Type:-PetrolDrive Type:-ChainTransmission:-Type:-ManualNo of Gears:-5Gear shift Pattern:-1-Down 4-UpBrakes:-Brakes Front:-DiscBrakes Rear:-DrumPerformance:-Power to Weight Ratio:-Not Available060 kph (sec):-4.90100 kph (sec):-14.020400metres (sec):-19.7Top Speed (KPH):-115Braking 600km/h:-15.9metres/1.88secOverall (KMPL):-48.1Page | 39 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Suspension:-Suspension Front:-Telescopic, with anti-friction bushSuspension Rear:-5 way adjustable Nitro shock absorberTires and Wheels:-Tire Size (Front):-90/90 x 17Tire Size (Rear):-120/80 x 17Wheels Type (Pressed Steel/ Alloy):-AlloyTire Make: - Not AvailableWheel Size:-17Dimensions:-Minimum Turning Radius:-Not AvailableKerb Weight:-147Length*Width*Height:-2035*765*1165Wheel base (mm):-1350Ground Clearance (mm):-150Fuel Capacity (Liters):-15 liters (3.2 liters reserve, 2 liters usable).Page | 40 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
RESEARCH METHODOLOGY:TITLE OF THE PROJECT: “A STUDY ON TVS MOTOR APACHE ANDSTRATEGIES TO INCREASE ITS SALES”Sub-objectives: To know the performance of TVS Vijaylaxmi mototrs. To understand the different types of promotional activities the company is doing to get a maximum sales. To study the company and various departments To analyze the customer preference. To analyze after sales services of bikes. To suggest various factors to improve sales. SAMPLE SIZE SELECTED: 50 Respondents. SAMPLE AREA: Hubli city.Page | 41 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
LIMITATIONS OF THE STUDY: 1) Because of time constrain my study confines only to Hubli city & it is not possible to make extensive study. 2) By busy working schedule of executives it is difficult to extract more information from them. 3) Many users are unaware with specification available in two wheelers have comparison between them is hampered. SAMPLING: Meaning: Sampling plan is to know why the sales of TVS Apache are less. What are the Draw backs of this bike through survey method? Sample Units: I have taken the 50 customers who own TVS Apache bike. JUSTIFICATION: The study was conducted by the survey method. Taking sample of 50 customers own TVS Apache by random sampling using the research instrument as the questionnaire personal interview is considered as the sample plan. For this project the area of research is Hubli region. DATA COLLECTION METHOD:- 1. Primary data:- Primary data is the first hand data, which was collected for the purpose of the study. In this the data was collected by imposing both open and close ended questions through questionnaire and observations method. The data collected from the customers by the survey method Questionnaire. 2. Secondary data:- Secondary data is the information; this is collected for the purpose other than to solve these specific problems of research. Secondary data was collected from magazines, journals, reports and web site etc. World Wide Web. Magazine. Catalogues etc.Page | 42 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
DATA ANALYSIS: In this chapter data are collected from the respondents and are analyzed on the basis ofobjections drawn while analyzing the data suitable statistical tools that can be applicable isapplied. The suggestions are drawn after analyzing the data. The sample size used for the study is50. The research obtained during the study on “A STUDY ON TVS MOTOR APACHE ANDSTRATEGIES TO INCREASE ITS SALES” towards TVS Motor cycles with respect toVijaylaxmi Motors.Page | 43 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 1: Occupation?Employee Govt. Busines Studen Politician Other Employee s t s s 7 3 8 31 1 0 Question 1 35 30 25 20 15 10 5 0 Govt.Empl Employee Business Students Politicians Others oyee Series1 7 3 8 31 1 0Interpretation: Among 50 respondents 7 are Employee, 3 are Govt. Employee, 8 are Business, 31 are Students, 1 is Politicians and 0 is others.Page | 44 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 2: Which of the following bike do you own?a b c d e f g h22 8 13 0 1 1 2 3Here a) TVS Apache 180 b) TVS Apache 160 c) Pulsar d) Suzuki GS 150R e) YamahaFZ16 f) Honda Unicorn g) Honda Hunk h) CBZ Xtreme Question 2 2% 2% 4% a 6% 0% b c 44% d 26% e f g 16% hInterpretation: Among 50 respondents 22 had TVS Apache, 8 had TVS Apache 160, 13 hadPulsar, 0 had Suzuki GS 150 R, 1 had Yamaha FZ, 1 had Honda Unicorn, 2 had Honda Hunkand 3 had CBZ Xtreme.Page | 45 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 3: What is the engine type of your bike? 1 2 3 24 8 181.180 cc2.160 cc3.150 cc 25 20 15 Series1 Series2 10 5 0 1 2 3Interpretation: Among 50 respondents 24 are using 180cc, 8 are using 160cc, 18 are using150cc.Page | 46 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question4: Who suggested you to buy this bike? a b c d e 26 23 0 1 0 Question 4 2% 0% 0% Question 4 a 46% Question 4 b 52% Question 4 c Question 4 d Question 4 eInterpretation: Among 50 respondents 26 were suggested to buy Friends and relatives, 23 weresuggested to buy TV/News paper/Magazines, 0 were suggested to buy Sales executive, 1 weresuggested to buy Hoardings and 0 were suggested to buy others.Page | 47 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 5: How old is your bike? a b c d e 17 10 4 11 7Here a) 1-2 month b) 2-3 month c) 3-4 month d) 4-5 month e) 5 more than year e 7 d 11 Question 5 c 4 Series1 b 10 a 17 0 5 10 15 20Interpretation: Among 50 respondents were 17 respondents have 1-2 old month, 10respondents have 2-3 month, 4 respondents have 3-4 month old, 10 respondents have 4-5 monthand 7 respondents have 5 more than year.Page | 48 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 6: Rate the factor you consider while buying your bike? a b c d e f g 191 123 275 163 251 183 207a. Safetyb. Maintenancec. Design/Lookd Pricee. Promotional activityf. Ride comfortg. Mileage Question 6 Series1 275 251 207 191 183 163 123 1 2 3 4 5 6 7Interpretation: Among 50 respondents 191 respondents were buy for safety, 127 respondentswere buy for maintenance, 275 respondents were buy for design/look, and 163 respondents werebuy for price, 251 respondents were buy for promotional activity,183 respondents were buy forride comfort and 207 respondents were buy for mileage.Page | 49 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 7: Rate the factor you consider while buying your bike? a b c d e 164 182 95 109 198 a. Discounts b. Brand name c. Resale value d. Service e. AccelerationInterpretation: Among 50 respondents 198 respondents were buy for discounts, 182respondents were buy for brand name, 95 respondents were buy for resale value, 109 respondentsbuy for service, 198 respondents buy for acceleration.Page | 50 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 9: How do you feel about the price of your vehicle? a b c 5 37 8a. Reasonable Priceb. Average Pricec. High Price 40 35 30 25 20 Series1 15 10 5 0 Reasonable Price Average Price High Price Question 9Interpretation: Among 50 respondents highest is average price were 37 feel about the price ofthere bike followed by high price 8feel about the price of their bike and followed by reasonableprice 5 feel about the price of their bike.Page | 51 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 10: Do you feel that provides a comfortable ride? a b 50 0Here a) Yes b) No Question 10 No Question 10 Yes 0 10 20 30 40 50 Question 10 Yes No Series1 50 0Interpretation: Among 50 respondents 50 respondents were told yes feel comfort ride and the 0respondents were told no on comfort ride.Page | 52 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 11: What is the mileage of your bike? a b c 38 10 2Here a) 35-45 b) 45-50, c) 50-55. 40 38 35 30 25 20 15 Series1 10 10 5 2 0 a b c Question 11Interpretation: Among 50 respondents 38 respondents were told 35-45 mileage of their bike, 10respondents were told 45-50 mileage of their bike, 2 respondents were told 50-55 mileage oftheir bike.Page | 53 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 12: Are you satisfied with the mileage of your bike? a b 45 5a. Yesb. No Question 12 10% Question 12 Yes Question 12 No 90%Interpretation: Among 50 respondents 45 were satisfied with the mileage and only 5 were notsatisfied with the mileage.Page | 54 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question 13: Which promotional activity attracted you to buy this bike? a b c d e f 37 5 3 0 2 3 Here a) Test drive, b) Discount, c) Exchange offer, d) Coupons, e) Sweepstakes f) Others. 37 40 35 30 25 20 15 10 5 3 2 3 5 0 0 a b c d e f Question 13 Series1Interpretation: Among 50 respondents 37 respondents were attracted by test drive, 5respondents were attracted by discounts, 3 respondents were attracted by exchange offers, 0respondents were attracted by coupons, 2 respondents were attracted by sweepstakes, only 3respondents were attracted by others.Page | 55 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question14: What kind of financial assistance have you taken while purchasing? a b c 10 40 0Here a) Banks, b) Self Assistance, c) Others. Question 14 c0 Question 14 b 40 Series1 a 10 0 10 20 30 40 50Interpretation: Among 50 respondents 40 highest respondents have taken while purchasing thefinancial by self assistance followed by 10 respondents were by banks and 0 respondents were byothers.Page | 56 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question15: How do you feel about after sales services provided by your dealer? a b c d 2 34 12 2 a) Not good b) Good c) Average d) Excellent. 35 30 25 20 34 15 10 12 5 2 2 0 1 2 3 4 Series1 Series2 Series3Interpretation: Among 50 respondents 2 respondents were feel about sales service provided bydealer was not good, 34 respondents were feel about sales service provided by dealer was good,12 respondents were feel about sales service provided by dealer was average, 2 respondents werefeel about sales service provided by dealer was excellent.Page | 57 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
Question17: In future would you like to refer this bike to your Friends / Family / Relatives? a b 40 10a) Yes b) No Question 17 20% Question 17 Yes Question 17 No 80%Interpretation: Among 50 respondents 40 were influenced to friends/ family/ relatives, 10 wereinfluenced to friends/ family/ relatives.Page | 58 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
FINDINGS OF THE STUDY 1. Among 50 respondents 7 are Employee, 3 are Govt. Employee, 8 are Business, 31 are Students, 1 is Politicians and 0 is others. 2. Among 50 respondents 22 had TVS Apache, 8 had TVS Apache 160, 13 had Pulsar, 0 had Suzuki GS 150 R, 1 had Yamaha FZ, 1 had Honda Unicorn, 2 had Honda Hunk and 3 had CBZ Xtreme. 3. Among 50 respondents 24 are using 180cc, 8 are using 160cc, 18 are using 150cc. 4. Among 50 respondents 26 were suggested to buy Friends and relatives, 23 were suggested to buy TV/News paper/Magazines, 0 were suggested to buy Sales executive, 1 were suggested to buy Hoardings and 0 were suggested to buy others. 5. Among 50 respondents were 17 respondents have 1-2 old month, 10 respondents have 2-3 month, 4 respondents have 3-4 month old, 10 respondents have 4-5 month and 7 respondents have 5 more than year. 6. Among 50 respondents 191 respondents were buy for safety, 127 respondents were buy for maintenance, 275 respondents were buy for design/look, and 163 respondents were buy for price, 251 respondents were buy for promotional activity,183 respondents were buy for ride comfort and 207 respondents were buy for mileage. 7. Among 50 respondents 198 respondents were buy for discounts, 182 respondents were buy for brand name, 95 respondents were buy for resale value, 109 respondents buy for service, 198 respondents buy for acceleration. 8. Among 50 respondents highest is average price were 37 feel about the price of their bike followed by high price 8feel about the price of their bike and followed by reasonable price 5 feel about the price of their bike. 9. Among 50 respondents 50 respondents were told yes feel comfort ride and the 0 respondents were told no on comfort ride. 10. Among 50 respondents 38 respondents were told 35-45 mileage of their bike, 10 respondents were told 45-50 mileage of their bike, 2 respondents were told 50-55 mileage of their bike. 11. Among 50 respondents 45 were satisfied with the mileage and only 5 were not satisfied with the mileage.Page | 59 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
12. Among 50 respondents 37 respondents were attracted by test drive, 5 respondents were attracted by discounts, 3 respondents were attracted by exchange offers, 0 respondents were attracted by coupons, 2 respondents were attracted by sweepstakes and only 3 respondents were attracted by others. 13. Among 50 respondents 40 highest respondents have taken while purchasing the financial by self assistance followed by 10 respondents were by banks and 0 respondents were by others. 14. Among 50 respondents 2 respondents were feel about sales service provided by dealer was not good, 34 respondents were feel about sales service provided by dealer was good, 12 respondents were feel about sales service provided by dealer was average, 2 respondents were feel about sales service provided by dealer was excellent. 15. Among 50 respondents 40 were influenced to friends/ family/ relatives, 10 were influenced to friends/ family/ relatives.Page | 60 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
SUGGESTIONS & RECOMMENDATIONS According to the study conducted, it shows from the analysis and findings that majorityof customers are satisfied with TVS MOTORS Apache so I wish to give followingrecommendation to the management. 1) Promotional activities should be carried out to increase sales. 2) Design/ Look should be changed. 3) Safety should be increased. 4) Style should be modified. 5) Prices should be reduced.Page | 61 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
CONCLUSION TVS Vijalaxmi Motors is one of the first kinds in hubli, similarly to the other Dealershipin India. Its fully equipped state-of-art tools, equipments, spares and parts from the day ifcommencement of its operations. They have implemented quality management system and theyare in process of obtaining the desired results. I have been privileged to study the esteemed organization that has helped me to procureimmense knowledge about the working of the organization. And I would like to conclude that in this study I came to know that there are more thanfifteen different two-wheeler companies manufacturing different types of vehicles. As the time ischanging the demands and preferences are also changing very rapidly, so if the companies wantsto survive in this competitive market, they have to produce the goods and services as per theneeds of customers to delight them.TVS Vijalaxmi Motors is having a standard reputation in Hubli Market.Page | 62 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
REFERENCE BOOKS: MARKETING MANAGEMENT : PHILIP KOTLER. WEB SITES : WWW.TVS MOTOR.COM WWW.GOOGLE.COM WWW.OVERDIRVE.COMPage | 63 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
QUESTIONNAIRE I, SHASHIDHAR W the student of GEF’s Global college of Management & IT, amundertaking a project on “A STUDY ON TVS MOTOR APACHE AND STRATEGIES TOINCREASE ITS SALES”. It is a part of BBA Curriculum. I request you to spare your valuabletime and provide the information. I ensure that information furnished by you is used foracademic purpose only.Personal Information Name : Contact Number : 1. Occupation : a) Employee b) Govt. Employee c) Business d) Student e) Politicians f) Others specify………………… 2. Which of the following bike do you own? a) Apache RTR 180 b) Apache RTR 160 c) Pulsar d) Suzuki GS 150R e) Yamaha FZ 16 f) Honda Unicorn g) Honda Hunk h) CBZ Xtreme 3. What is the engine type of your bike? 1) 180cc 2) 160cc 3)150cc 4. Who suggested you to buy this bike? a) Friends and relatives b) TV/News paper/Magazine c) Sales executive d) Hoardings e) Others specify………………… 5. How old is your bike? a) 1-2 month b) 2-3 month c) 3-4month d) 4-5 month e) 5 more than year 6. Rate the factor you consider while buying your bike? [Note: 7-for the best important and 1-for least] a) Safety b) Maintenance g) Mileage c) Design/ Look d) Price e) Promotional Activity f) Ride comfortPage | 64 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.
7. Rate the factor you consider while buying your bike? [Note: 5-for the best important and 1-for least] a) Discounts d) Brand name c) Resale value e) Service 8. What is the price of your bike? ………………………………….. 9. How do you feel about the price of your vehicle? a) Reasonable Price b) Average Price c) High Price 10. Do you feel that provides a comfortable ride? a) Yes b) No 11. What is the mileage of your bike? a) 35-45 b) 45-50 c) 50-55 12. Are you satisfied with the mileage of your bike? a) Yes b) No 13. Which promotional activity attracted you to buy this bike? a) Test drive b) Discount c) Exchange offer d) Coupons e) Sweepstakes e) others specify………………… 14. What kind of financial assistance have you taken while purchasing? a) Banks b) Self Assistance c) Others specify…………………. 15. How do you feel about after sales services provided by your dealer? a) Not good. b) Good c) Average d) Excellent 16. What made you to purchase bike? …...........................................................................................……………………… 17. In future would you like to refer this bike to your Friends / Family / Relatives? a) Yes b) No 18. Any suggestions. ………………………………………………………………………………………… ………………………………………………………………………………………… THANK YOUPage | 65 GLOBAL COLLEGE OF MANAGEMENT & IT, HUBLI.