Geturgamefix Search Engine Marketing Campaign

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Geturgamefix Search Engine Marketing Campaign

  1. 1. Search Engine Marketing Campaign Business Case and Proposal Geturgamefix .com
  2. 2. Dec. 08’ Sales Conversion Rate Conversion Rate 1.7% Number of Web Visits 2,524 Number of Orders 43 December Web Visitors 2524 100% $1.44 December Average Order: $84.75 Total Conversion Rate Sales Revenue per Event
  3. 3. Increase Your Traffic 15% $545 10% $363 5% $181 If Traffic Increases By Revenue Increases By
  4. 4. Keywords and Landing Pages <ul><li>xbox 360 wireless controller </li></ul><ul><li>xbox 360 rapid fire controller </li></ul><ul><li>xbox 360 rapid controller </li></ul><ul><li>Geturgamefix controller </li></ul><ul><li>xbox 360 controller mod </li></ul><ul><li>xbox 360 controller </li></ul><ul><li>Modified controller </li></ul><ul><li>microsoft xbox 360 controller </li></ul><ul><li>how to make a modded xbox 360 controller </li></ul><ul><li>call of duty controller </li></ul><ul><li>360 controller </li></ul>Homepage YES YES YES YES YES Call of Duty Rapid Fire(untraceable) NO NO NO NO NO New page needed __ __ __ __ __ /Products_Xbox360.html YES NO YES NO NO Target URL AOL Ask.com Google Live Search Yahoo www.geturgamefix.com...
  5. 5. Geturgamefix Rankings *Results for geturgamefix.com from mikes-marketing-tools.com __ __ __ __ __ Xbox 360 controller mod __ __ __ __ __ Xbox 360 rapid fire controller __ __ __ __ __ Call of Duty Controller __ __ __ __ __ Xbox 360 Controller 1 1 3 3 3 Geturgamefix controller Yahoo! Live Search Google Ask.com AOL Search Keyword Phrase
  6. 6. Missed Opportunity 39,210 0% 0 39,210 Totals 2,400 0% 0 2,400 Xbox 360 controller mod 3,600 0% 0 3,600 Xbox 360 rapid fire controller 110 0% 0 110 Call of Duty Controller 33,100 0% 0 33,100 Xbox 360 Controller __ __ __ __ Geturgamefix controller Missed Opportunities Share of Search Traffic Actual Search Referrals Keyword Demand Keyword Phrase
  7. 7. Traffic Potential 9,803 3,921 1,960 329 99 39,210 Totals 600 240 120 24 6 2,400 Xbox 360 controller mod 900 360 180 36 9 3,600 Xbox 360 rapid fire controller 28 11 5 1 1 110 Call of Duty Controller 8,275 3,310 1,655 331 83 33,100 Xbox 360 Controller __ Geturgamefix controller Estimated Monthly Search Referrals .25% 1% 5% 10% 25% Monthly Keyword Demand Keyword Phrase
  8. 8. Projected Rankings And Organic Traffic 1,694 1,694 4.3% 0.00% __ 39,210 Total 600 600 25% 3 __ 0.00% __ 2,400 Xbox 360 controller mod 900 900 25% 3 __ 0.00% __ 3,600 Xbox 360 rapid fire controller 28 28 25% 3 __ 0.00% __ 110 Call of Duty Controller 166 166 0.50% 10 __ 00.0% __ 33,100 Xbox 360 Controller __ __ 50% 1 3 ____% __ __ Geturgamefix controller Added Search Referrals Projected Monthly Search Referrals Projected Rank Current Rank Current Monthly Visits Monthly Keyword Demand Keyword Phrase
  9. 9. Projected Revenue <ul><li>Added Monthly Search Referrals = 1,694 </li></ul><ul><li>3% Conversion Rate = 51 added monthly sales </li></ul><ul><li>$4,322 added monthly revenue </li></ul><ul><li>$51,867 ADDED YEARLY REVENUE </li></ul>

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