English for Designers, Fall 2009, at NUU

1. 981 English for Designers
Week 03
1. Blogging problems
2. Tips for the Presentation
3. A Design Case: Bathtub
4. Resources: site of major design
firms where a lot of design cases
can be located.

2. The first homework assignment,
establishing a design word bank on
your blog, is due on next Wednesday.
On blogging:
1. 不要用舊的Blog;
2. 設定正確的標題；
3. 單字庫不要有錯別字或拼音錯誤
How to avoid it?

3. 第4週(下週)開始有同學的presentation
請：
1. 報告一項產品設計流程實例，實例
可以在書上找：
或是在著名設計公司網站找：
http://englishfordesigners.blogspot.com/2009/09/blog‐
post_04.html?zx=2f7517ed95b4bef3

4. 在Bb上我也放了一堆。
2. 上台報告同學可依設計流程之上、中、
下將一案例分為3部分，每人報告一部
分；每個人都要報告，分數個別打。
3. 每人報告7分鐘，使用PPT。不必逐句
講，選擇自己覺得重要的句子就可以。
請特別說明重要的單字。
4. 報告完畢將PPT先發表在SlideShare，在
內嵌於部落格發表，此為作業2。
5. 作業2沒上台的同學，仍須選擇一項設計
流程實例，做成PPT，直接線上發表。
下面是我的示範。

6. engage 吸引
This reinvention of the soaking bath uses an
overflow channel to recirculate water,
creating a waterfall effect that soothes and
engages the bather.
While the water is recirculated, it is filtered and
heated, so bathwater stays warm and clean;
the recirculation also creates a natural
effervescence
that is more low‐key than that created by a
whirlpool.

7. Design Process

8. Defining Users Needs
"The initial idea of the bath came to us because,
listening to our customers,
we were hearing that people could not get a
bath deep enough to keep them warm and to
give them a really deep soak."
Consumers also wanted a new experience‐ a
bath that would be
visually interesting, quiet, restful, and
聯想到 reminiscent of bathing outside.
"Obviously, they didn't say, I want something
that overflows into a channel and has color
‐ we had to discern that."

9. Idea Development
The team came up with a number of
concepts for a soaking bath;
the bath that mimicked some of the qualities
of an infinity pool was the one the team
chose to develop. 腦力激盪
After initial brainstorming, 建模
Kohler quickly went into crude modeling of
the bath in cardboard and plywood. “

10. 草模是幹什麼用的？
原型
The rough prototypes were used to get an idea of
what the size and shape of the bath would be,
how many people it would hold comfortably, and
how the depth felt.
The data was adjusted and put into the computer
model;
then, the team built a rough model that would
hold water.
This model did not yet have pumps or motors;
it was simply used so the team could evaluate the
experience of the bath itself. 評估

11. rough model
engineering test

12. 使用經驗評估
In evaluating this experience,
the team had help from Kohler's human
factors lab,
which has access to a database of information
about employees throughout the company.
Employees were called and asked to spend half
a day in the lab evaluating the bath.
The team put their feedback into a third set of
models,
which now had detailing close to what the
team wanted for the final design as well as
working electronics.
電子電路

13. 工程測試
From this testing, the team learned that
the speed with which bathers entered the bath
was a big variable 變數
in the proper functioning of the channel
overflow. 正常運作
If bathers got in quickly, there was a good
chance that
the resulting water displacement wouldn't be
caught by the channel
and instead would end up on the floor.

14. 工程測試 II
The overflow channel also affected another of
the team's primary objectives: ior
ex ter
keeping the bath quiet.
The height the water fell from the interior well
into the overflow channel
turned out to make a big difference in the
noise level of the bath,
so the team had to take that factor into
account
when refining the overflow channel.
改良

15. 著名設計公司網址
Continuum:
http://www.dcontinuum.com/content/index.php
Cesaroni Design:
http://www.cesaroni.com/index.php
Tripod Design:
http://www.tripoddesign.com/en/home/index.html
IDEO: http://www.ideo.com/
You may find design cases within the above
websites for learning product design processes
used in real situations.