The telecom industry faces challenges in 2009 due to expected negative growth and job cuts. However, the document argues this presents opportunities for companies focused on mobile apps and smartphones. It predicts Apple's App Store will become a $1 billion business, driving growth, and that new players will benefit from new opportunities in smartphones and apps as traditional vendors struggle. Finally, it notes that Apple has changed the rules of the game, requiring all players to adapt to the new app-focused mobile landscape.