This document discusses Malcolm Gladwell's ideas about trends and epidemics from his book The Tipping Point. It notes that Gladwell believes ideas and behaviors spread like viruses according to three rules: the Law of the Few, which states a few key people influence many others; the Stickiness Factor, which means messages or products must be memorable and engaging; and the Power of Context, referring to the environment where the trend spreads. The document also mentions Gladwell was born in 1963 in Britain and that his book examines how trends develop over time in particular environments.